Manager, Sales Strategy – Liquid

Kinder's; Walnut Creek (CA); Hybrid; USD 135,000 - 155,000; Full time

Benefits offered by this job

401k

Bonus / incentive eligibility

Equity grants

Health benefits

Parental leave

Job summary

Kinder’s in Walnut Creek, CA is seeking a Sales Strategy Manager–Condiments to shape and drive the company’s sales strategy, including MAPS, assortment, pricing, and shelving for Grocery, Club, Mass and Natural channels. You’ll translate brand plans into customer‑ready programs and collaborate with Innovation, Brand Marketing, Field Sales and Supply Chain.

The role requires strategic thinking, strong commercial judgment, and hands‑on execution.

Qualifications

• Four to six years of experience in Sales Strategy, Commercialization, Trade Marketing, or a related CPG function.
• Experience developing or executing go-to-market plans for new products.
• Experience creating customer-facing selling materials and presenting strategic recommendations to commercial stakeholders.

Responsibilities

• Develop annual sales strategy for the portfolio across Grocery, Club, Mass and Natural channels.
• Own MAPS strategy including assortment by channel and customer, shelf and planogram priorities, price pack architecture, and promotional frameworks.
• Lead go-to-market strategies for new products and translate into merchandising, pricing, and shelving recommendations.
• Create customer-ready materials and provide Field Sales with tools, samples, and responses to sell new products effectively.

Skills

CPG commercialization

Strategic thinking

Analytical ability

Go-to-market planning

Customer-facing selling

Cross-functional collaboration

Project leadership

Influence without authority

Communication skills

Data-driven storytelling

Tools

Circana/IRI

NielsenIQ

SPINS

Job description

What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.

With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships . Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it!Every day, you’ll be part of a journey to add flavor to millions of meals and lives.

About the Role:

The Sales Strategy Manager– Condimentsshapes and drivesexecution of Kinder’s sales strategy, including development of merchandising, assortment, pricing, and shelving (MAPS) strategies and tacticsfor our sauce portfolio, aligned with business and brandobjectives.

Reporting to the Director of Sales Strategy, this highly collaborative individual contributor will partner closely with Innovation, Brand Marketing, Field Sales, Category Management, Revenue Growth Management, Trade Finance, Shopper Marketing, Sales Operations, and Supply Chain. TheSales StrategyManager will translate innovation and brand strategies into customer-ready plans, including assortment, pricing, promotion, merchandising, and shelving recommendations.

The ideal candidate combines strategic thinking, strong commercial judgment, analytical capability, and hands‑on execution. They can turn complex information into a compelling selling story, and create the tools and accountability needed to deliver successful launches across Grocery, Mass,Cluband Natural channels.

Key Responsibilities Include:

Base Business and Portfolio Strategy

• Develop the annual sales strategy for the portfolio, including channel priorities, distribution targets, assortment architecture, and the promotional calendar.
• Own MAPS strategy for the existing portfolio, including assortment by channel and customer, shelf and planogram priorities, price pack architecture, and promotional frameworks.
• Monitor base business performance across distribution, velocity, share, and promotional efficiency, and recommend corrective action where results trail plan.
• Support customer category reviews and Joint Business Plans with portfolio recommendations, selling stories, and data‑backed assortment rationale.

Go‑to‑Market Strategy and Launch Planning

• Lead the development of go‑to‑market strategies for new products across Grocery, Club,Massand Natural channels.
• Translate those strategies into clear merchandising, assortment, pricing, promotion, and shelving (MAPS) recommendations at the customer level.
• Define launchobjectives, priority customers and channels, distribution goals, SKU priorities, merchandising expectations, promotional support, and key performance indicators.
• Develop scalable launchtoolkitsthat provide Field Sales and broker teams with clear guidance while allowing forappropriate customer‑levelcustomization.
• Partner with Field Sales to integratecategory growthpriorities into customer strategies, account plans, category reviews, and Joint Business Plans.
• Identifycommercial risks, customer objections, and execution barriers early, and coordinate cross‑functional solutions beforelaunch.

Customer Selling Strategy and Commercial Tools

• Develop compelling, insight‑led selling stories that clearly communicate theconsumerneed, category opportunity, product differentiation, and value to the retailer.
• Create customer‑ready materials, including selling presentations, assortment recommendations, pricing architecture, merchandising guidance, promotional recommendations, andtrade promotionalsupport.
• Use syndicated, retailer, shopper, and competitive data to strengthen customer presentations and support distribution and merchandisingobjectives.
• Equip Field Sales and broker partners with the knowledge, tools, samples, and responses needed to sell new products effectively.
• Clearly communicate strategicobjectives, SKU priorities, launch timing, and execution standards tofieldsalesand brokerteams.

Pricing, Promotion, and Trade Strategy

• Partner with Revenue Growth Management, Trade Finance, Brand Marketing,Innovationand Field Sales toestablishrecommended pricing, promotional, and trade strategies for innovation.
• Develop launch investment recommendations that balance distribution growth, trial generation, customer requirements, brand health, and profitability.
• Support the development of customer‑level trade targets and promotional assumptions for new products.
• Ensure proposed customer programsremainaligned with approved pricing architecture, trade guardrails, financialobjectives, and launch priorities.
• Evaluate customer‑specific opportunities and recommend where Kinder’s should customize, invest, negotiate, or decline.

Launch Execution and Performance Management

• Establish launch scorecards and reporting that measure distribution, velocity, merchandising, promotional execution, trade performance, and other agreed‑upon KPIs.
• Partner with Field Sales and Sales Operations to track customer commitments, item setup, authorization, placement, promotional plans, and launch readiness.
• Lead regular launch reviews toidentifygaps, resolve issues, andmaintainaccountability across commercial teams.
• Conduct post‑launch evaluations to assess results against the business case andidentifyopportunities tooptimizeor scale the launch.
• Translate launch learnings into clear recommendations for future portfoliodecisions, andgo‑to‑market plans.

Qualifications:

Position‑Specific Capabilities

• Strong understanding of CPG commercialization and the requirements for successfully launching new products at retail.
• Ability to translate consumer, category, customer, and financial insights into actionable commercial strategies.
• Working knowledge of MAPS, revenue growth management, trade promotion, category management, shopper marketing, and customer planning.
• Strong analytical and problem‑solving skills, including the ability to develop and communicate business cases.
• Exceptional written and verbal communication skills, with the ability to simplify complex information and build persuasive, data‑driven selling stories.
• Strong project leadership skills, with the ability to manage multiple launches, deadlines, and cross‑functional dependencies simultaneously.
• Ability to influence stakeholders and drive alignment without direct authority.
• Comfortoperatingin an entrepreneurial, fast‑changing environment where priorities and information may evolve quickly.
• Experience using syndicated data such asCircana/IRI,NielsenIQ, or SPINS; experiencewith retailer‑specific data platforms is also preferred.

Education / Experience:

• Four to six years of experience in Sales Strategy, Commercialization, Trade Marketing, Customer Marketing, Category Management, Sales Planning, or a related CPG function.
• Demonstrated experience developing or executing go‑to‑market plans for new products.
• Experience creating customer‑facing selling materials and presenting strategic recommendations to commercial stakeholders.
• Experience developing sales forecasts, launch assumptions, pricing recommendations, or projected trade‑spend impacts.

Personal Characteristics

• Commercially minded business builder who takes ownership and delivers results.
• Consumer‑and customer‑focused, with the ability to balance marketplace opportunities with Kinder’s broader business priorities.
• Strategic thinker who is equally comfortable working through executional details.
• Curious and analytical, with a desire to understand what drives category and customer performance.
• Clear, persuasive communicator who can build alignment across diverse stakeholders.
• Self‑starter whoidentifiesneeds, proposes solutions, and creates momentum.
• Collaborative teammate who knows when to lead, when to influence, and when to support.
• Comfortable making thoughtful decisions with incomplete information.
• Growth‑mindedleaderwhoenjoyslearning, sharing knowledge, and strengthening the capabilities of others.

Location and Travel:

The position will be based onsite in Walnut Creek, CA. We strongly believe in the power of culture and community and have a hybrid work structure with 4 days in the office on a weekly basis to encourage collaboration and personal connections that will allow us to better serve our customers and consumer and to have more fun. Fridays are flex days with employees having the opportunity to choose to be either in the office or to work from home based on what makes most sense for them.

Pay Transparency:

The expected starting salary range for this role is $1 3 5 ,000- $1 5 5 ,000 per year. The salary range posted for this role reflects the good‑faith base pay range Kinder’s reasonably expects to offer at the time of posting and may vary based on the location of the role. Individual compensation within the posted range will be determined based on factors such as relevant education, experience, qualifications, skills, and business needs.

SEASONED FOR SUCCESS:

• No two days here are the same.
• We try to be good team members and good communicators, but we don’t live by hierarchy and structure – everyone is a difference maker here.
• We make a lot of decisions in the face of incomplete information – our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
• We believe our job is to take smart risk, not to eliminate risk.
• We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart.
• We aren’t trying to be average – we want to do exceptional things, and we are willing to work hard to achieve them.

BENEFITS THAT BRING MORE TO THE TABLE:

We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family‑friendly benefits, including parental leave. Kinder’s benefits vary based on eligibility and can be reviewed in more detail during the interview process.

OUR RECIPE FOR BALANCE:

We believe great culture starts with people. We’re a people‑first company built on connection, collaboration, and balance. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work‑life balance and personal commitments.

WHERE EVERY INGREDIENT MATTERS:

Kinder's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally‑protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need any accommodation during the application process or to perform these job requirements, please reach out to us at [e-mail]