Manager, Retail Search

Publicis Groupe; New York, Rogers (NY, AR); Hybrid; USD 75,000 - 120,000; Full time

Benefits offered by this job

Paid Family Care 12+ weeks

Adoption, Surrogacy & Fertility aid

Pet adoption support

Employee Assistance & Wellness rebates

Tuition Assistance

Flexible Time Off and holidays

Matching Gifts

Flexible working arrangements

Work Your World program (Publicis)

Employee Resource Groups

Job summary

Publicis Groupe is seeking a Retail Search Manager to lead and optimize retail search campaigns for NY/Bentonville clients, driving hands-on setup and data-driven optimization. You will shape keyword strategy, manage budgets, and collaborate with cross-functional teams to meet client objectives.

The ideal candidate has 5+ years in retail search, excels in Excel/Google Suite, and brings hands-on buying experience across major retailers including Amazon.

Qualifications

• 5+ years of experience in retail search space.
• Confident presenter and clear communicator (verbal/written).
• Hands-on keyboard media buying with in-platform strategies.
• Experience with Amazon and other retailers (Walmart, Criteo, etc.).
• Strong Excel and Google Suite skills; detail-oriented and multitasker.

Responsibilities

• Build and execute best-in-class retail media campaigns across search.
• Own setup, management, optimization and reporting of retail search.
• Develop keyword, ad group, audience and targeting strategy.
• Lead daily/weekly optimizations across platforms and clients.
• Create presentations with campaign plans for teams and clients.
• Support retail strategy, media mix, and budget allocations.
• Set performance expectations and communicate with teams.
• Mentor team workflow and conduct internal reviews.
• Report on campaign performance with data-driven insights.

Skills

Retail search leadership

Public speaking

Hands-on media buying

Excel

Google Suite

In-platform bidding

Amazon/retail media

Attention to detail

Cross-functional collaboration

Strategic thinking

Tools

Excel Pivot Tables

VLOOKUP

Google Sheets

Docs/Slides

Job description

Company description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Overview

RETAIL SEARCH MANAGER

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.

We’re looking for a Retail Search Manager to help us maintain and evolve our leadership position in the growing Commerce Media space.

Candidates must reside in a commutable distance to our New York or Bentonville, AR office for a hybrid work schedule.

PRIMARY RESPONSIBILITIES:

• Build and flawlessly execute best-in-class retail media campaigns across search.
• Own hands-to-keyboard set-up, management, optimization and reporting of retail search.
• Develop and collaborate on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities.
• Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients.
• Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients.
• Support with developing retail strategy, client media mix, and budget allocations.
• Have clear understanding of campaign set-up, performance and reporting structure, and clearly set and communicate performance expectations with internal and external teams.
• Help manage team workflow, training, and internal project reviews.
• Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results.
• Reports to Director Retail Search.

SKILLS NEEDED:

• 5+ years of experience in retail search space
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information.
• Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.
• Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)
• Google Suite Experience (Google Sheets, Docs, Slides)
• Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting.
• Retail media buying experience on Amazon and one or more of the following platforms is required – Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
• Google SEM or similar experience is a plus, but not required.
• Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
• Ambitious self-starter who takes ownership of and great pride in his/her work.
• Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
• Creative and strategic thinker who gets excited about taking on and solving complex challenges.
• Curious and dissatisfied with the status quo, always thinking of ways to improve and grow.
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Mars United℠ Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/12/2026.