Manager, Retail Search

Publicis Groupe ANZ; New York (NY); Hybrid; USD 75,050 - 120,159; Full time

Benefits offered by this job

Paid Family Care

Adoption Support

Pet adoption assistance

Tuition Assistance

Job summary

Publicis Groupe ANZ is seeking a Retail Search Manager to lead and evolve our retail search campaigns in a hybrid work model. You will own setup, optimization and reporting, developing keyword strategies and coordinating with client teams to meet objectives.

Ideal candidates bring 5+ years in retail search, hands-on media buying across platforms, and strong Excel/Google Suite skills. Collaboration with vendors and internal teams is essential for success.

Qualifications

• 5+ years of experience in retail search space.
• Confident presenter and clear communicator (verbal and written).
• Hands-on keyboard media buying experience across platforms with real-time bidding and optimization.
• Experience with Amazon and at least one other retail media platform (Walmart, Criteo, Citrus Ads, etc.).
• Strong attention to detail and ability to manage multiple tasks and budgets.

Responsibilities

• Build and execute best-in-class retail media campaigns across search.
• Own campaign setup, management, optimization and reporting.
• Develop keyword, ad group, audience and targeting strategies.
• Monitor daily/weekly optimizations across platforms and clients.
• Create presentations of campaign setup and final plans for teams and clients.
• Support retail strategy, client media mix and budget allocations.
• Set performance expectations and communicate clearly with teams.
• Help manage workflow, training, and internal reviews.
• Provide data, insights and strategic recommendations based on results.
• Report on campaign performance and collaborate with vendors.

Skills

Retail search experience

Presenter

Excel skills

Google Suite

Media buying

Keyword strategy

Ad platform optimization

Tools

Google Ads

Microsoft Excel

Job description

Company description

About Publicis Commerce: Informed by data, our passionate team strives to deliver Hero Moments for our clients’ brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM; Field Marketing; Events & Activations; Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

Overview

We’re looking for a Retail Search Manager to help us maintain and evolve our leadership position in the growing Commerce Media space.

Candidates must reside in a commutable distance to our office in Atlanta, Chicago or New York for a hybrid schedule.

Primary Responsibilities

• Build and flawlessly execute best-in-class retail media campaigns across search.
• Own hands‑to‑keyboard set‑up, management, optimization and reporting of retail search.
• Develop and collaborate on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities.
• Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients.
• Create and share presentations highlighting the campaign set‑up and final plan with internal teams and clients.
• Support with developing retail strategy, client media mix, and budget allocations.
• Have clear understanding of campaign set‑up, performance and reporting structure, and clearly set and communicate performance expectations with internal and external teams.
• Help manage team workflow, training, and internal project reviews.
• Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results.
• Reports to Director Retail Search. No immediate direct reports.

Skills Needed

• 5+ years of experience in retail search space
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information.
• Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.
• Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)
• Google Suite Experience (Google Sheets, Docs, Slides)
• Must have hands‑on‑keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in‑platform; real‑time bidding expertise; proactive campaign monitoring; optimization; and results‑based reporting.
• Retail media buying experience on Amazon and one or more of the following platforms is required – Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
• Google SEM or similar experience is a plus, but not required.
• Strong attention to detail and talented multi‑tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
• Ambitious self‑starter who takes ownership of and great pride in his/her work.
• Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
• Creative and strategic thinker who gets excited about taking on and solving complex challenges.
• Curious and dissatisfied with the status quo, always thinking of ways to improve and grow.
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

TWINOAKS is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/12/2026.