Manager, Public Relations

Total Wine & More; Bethesda (MD); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Paid Time Off

Generous store discounts

Health care plans

401(k) and savings options

Disability & life insurance

Parental leave

Pet insurance

Tuition assistance

Career development & training

Consumer classes

Job summary

Total Wine & More is seeking a Manager, Public Relations to lead and execute communications that elevate the company’s reputation and visibility. You will partner with agency teams, executives, and internal stakeholders to manage media relations, crisis response, and localized PR programs for openings and market storytelling across broadcast, digital, print, and trade media.

The role requires a strong writer who can turn business priorities into clear external communications, with the ability to

Qualifications

• Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing, Business, or related field.
• 5-8 years of experience in public relations and media relations.
• Strong writing, editing, storytelling, and message development skills.
• Experience managing media relations across broadcast, digital, print, and trade outlets.
• Experience managing agency timelines, deliverables, feedback, and next steps.

Responsibilities

• Drive development, execution, and measurement of PR strategies that advance company priorities.
• Partner with Director and agencies to manage national and local PR efforts.
• Manage crisis communications and reputation initiatives with timely execution.
• Oversee national and local media relations for openings and market storytelling.
• Build partnerships with leaders, agencies, and media contacts to align messaging.
• Develop press releases, statements, talking points, and interview strategies.
• Maintain external PR calendar and monitor media opportunities and trends.
• Provide clear communications for senior leaders for external opportunities.

Skills

Strong writing

Editing

Storytelling

Message development

Relationship building

Education

Bachelor’s Degree

Job description

About The Role

Total Wine & More is seeking a

Total Wine & More is seeking a Manager, Public Relations to support and execute public relations strategies that strengthen the company’s reputation, visibility, and external communications. This role will partner closely with agency partners, executive leaders, and internal stakeholders to manage media relations, support crisis and issues management, prepare leaders for media opportunities, and execute localized PR programs for grand openings and market-level storytelling. This role is ideal for a strong writer and proactive PR professional who can manage details, build relationships, and turn business priorities into clear, compelling, external communications. You will report to the Director, Corporate Communications & Public Relations.

You will

• Drive the development, execution, and measurement of PR strategies that advance company priorities, strengthen reputation, and increase visibility.
• Partner with the Director of Corporate Communications & Public Relations and agency partners to manage national and local PR efforts.
• Manage complex crisis communications and reputation initiatives by monitoring issues, assessing impacts, developing responses, aligning stakeholders, and coordinating timely execution.
• Manage national and local media relations by identifying stories, drafting pitches, coordinating outreach and interviews, and executing PR for grand openings, community events, key market moments, and regional storytelling across broadcast, digital, print, and trade media.
• Build and maintain strong partnerships with leaders, internal stakeholders, agencies, and media contacts to gather information, align messaging, and deliver accurate, timely external communications.
• Develop compelling PR and executive communications materials, including press releases, statements, talking points, award submissions, LinkedIn posts, briefings, key messages, Q&As, and interview strategies, to prepare leaders for media opportunities.
• Maintain the external PR calendar by tracking media opportunities, agency deliverables, executive visibility, local market activity, and reputation initiatives.
• Monitor, assess, and communicate media trends, competitor activity, and reputational risks, recommending proactive strategies to leadership.
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You will come with

• Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing, Business, or a related field
• 5-8 years of experience in public relations and media relations
• Strong writing, editing, storytelling, and message development skills
• Experience managing media relations across broadcast, digital, print, and trade outlets
• Experience managing agency timelines, deliverables, feedback, and next steps
• Understanding of crisis communications, issues and reputation management, and media monitoring
• Ability to prepare senior leaders for external opportunities with clear, business-focused materials
• Strong project management, attention to detail, and ability to manage multiple priorities
• Ability to build relationships with internal stakeholders, agency partners, and media contacts
• Sound judgment and discretion when handling sensitive or time-sensitive communications
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We offer

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre-tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance
• Career development & product training
• Consumer classes
• & More!

Crafted for you

We recognize our team members are our biggest asset, and we value the critical role each play in contributing to the company’s success. It is our commitment to support and provide access to the resources needed to take care of their health and wellbeing. That is why we offer a variety of benefits, tools, and resources to support through our Total Rewards program.

Total Wine & More considers several factors when establishing compensation. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience. The actual hourly rate will equal or exceed the required minimum wage applicable to the job location. Estimated salaries determined by third parties have not been validated by Total Wine & More.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.

The anticipated close date of this posting is 120 days from the posted date indicated above.