Manager, Public Affairs

Abbott (abbottcareers2 board); United States; On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Career development

Free medical coverage

Excellent retirement plan

Tuition reimbursement

FreeU education benefit

Job summary

Abbott in Alameda, CA seeks an experienced PR manager to join the Public Affairs team. You will lead international PR strategy, build compelling messaging, and secure top-tier media placements for Abbott's diabetes care products.

The role requires coordinating with global colleagues, developing thought leadership, and supporting executive speaking engagements to protect and grow the company’s reputation worldwide.

Qualifications

• Bachelor's degree in journalism/PR/communications or related field.
• 6+ years in public relations, media relations or communications.
• Experience with thought leadership and corporate reputation programs.
• Experience counseling senior management and developing messaging.

Responsibilities

• Set and drive international PR strategy and storytelling for Abbott's diabetes business.
• Collaborate with global Public Affairs colleagues on external PR for product launches and data.
• Manage global, integrated campaigns and influencer programs.
• Develop multimedia content and social/digital strategies to support campaigns.
• Provide strategic counsel to business leaders and stakeholders.

Skills

Public relations

Media relations

Communications

Content development

Writing

Project management

Strategic counsel

Education

Bachelor's degree in journalism, public relations, communications, business, marketing or related field

Job description

JOB DESCRIPTION:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

We are currently seeking an experienced PR manager to join our Public Affairs team in Alameda, CA. The Public Affairs team has global responsibility for public relations and communications activities for Abbott's diabetes care business.

The ideal candidate is a strong and passionate storyteller in consumer, tech, and health, has worked with international colleagues and has a proven-track record of top-tier media placements. They should be adept at developing compelling messaging and PR content, building thought leadership, executive speaking engagements, and strategic communications, and managing issues.

They will be self-motivated and nimble, thrive in a fast-paced dynamic environment, and have experience in supporting and executing successful PR and communications programs in many countries around the world. They will have flexibility to host virtual meetings outside typical office hours.

What You'll Work On

• Work closely with the Director, Public Affairs to set and drive international PR strategy and storytelling for Abbott's diabetes business.
• In partnership with Public Affairs colleagues in countries outside North America, support the development and execution of external public relations strategies and approaches for key product launches/filings, key clinical and real-world data, product awareness programs/outreach and influencer programming.
• Manage and execute global, integrated, insights-led campaigns that help maintain and enhance Abbott as the leader in diabetes care.
• Work with top-tier business, technology, lifestyle and consumer reporters (both proactively and reactively) to enhance and protect the company's reputation as well as advance business objectives.
• Develop strategy, plans and provide strategic counsel to business leaders and key stakeholders across the business.
• Develop multimedia, content and social and digital strategies to complement key PR campaigns. Bring to the table an understanding of today's communications environment amongst earned, owned, social and paid media.
• In partnership with marketing colleagues, review and approve strategy for influencer and social media programs outside the U.S.
• Oversee development of messages, press materials and other communications tools.
• Identify and anticipate issues and work with appropriate functions to counsel management on reputation/business impact and influence business decision-making process.
• Keep a pulse on today's communications environment and apply those learnings to maximize opportunities for Abbott's diabetes care business.
• Partner with various stakeholders including regulatory affairs, operations, quality, R&D, HR, government affairs, investor relations, legal, finance and senior management.
• Media train and coach business leaders and spokespeople on delivery of key messages.
• Set metrics to measure effectiveness of public relations and communication efforts.

Required Qualifications:

• A bachelor's degree in journalism, public relations, communications, business, marketing or related field.
• 6+ years of experience in public relations, media relations and/or communications with a deep understanding of how to use external communications to enhance reputation.
• Experience working on thought leadership and corporate reputation/positioning programs.
• Experience working with and counseling senior management.
• Strong experience in developing compelling content, including key positioning, messaging, and communications materials.
• Consistent track record of excellent writing, communications and project management skills.

Preferred Qualifications:

• Fluent in a second language
• Experience in consumer, healthcare, and/or technology communications.
• Experience workin