Manager, Product Marketing & Community Engagement

Nexon America; El Segundo (CA); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health, dental & vision plans

401(k) with company match

Life & AD&D insurance

Pet insurance

Wellness credit & yoga

Job summary

Nexon America is seeking a Manager of Product Marketing & Community Engagement to lead player-facing marketing and community strategy across titles. This role combines GTM planning, campaigns, brand development, and community leadership to drive awareness, acquisition, engagement, and retention.

The position supports a hybrid work model with 2–3 office days per week in El Segundo, CA. Ideal candidates have 6+ years in gaming marketing and strong leadership, analytics, and cross-functional

Qualifications

• Bachelor’s degree or equivalent experience.
• 6+ years of experience in product marketing, brand marketing, or community management (gaming preferred).
• 2+ years of people management experience.
• Experience leading integrated marketing campaigns and/or managing player communities.
• Strong analytical mindset with the ability to translate data and feedback into action.
• Excellent cross-functional collaboration and communication skills.
• Passion for games and player communities.
• Discord, forums, and/or community tools experience.
• Professional livestreaming content experience.
• Project management and organizational experience.

Responsibilities

• Lead product marketing strategy and go-to-market planning across titles, including positioning, messaging, and audience definition.
• Partner with Producers, creative, and cross-functional teams to build and oversee integrated campaign plans across channels.
• Guide the development of community programming, including content, events, livestreams, and platform engagement strategies.
• Lead, mentor, and develop a team across product marketing and community functions.
• Represent the voice of the player by synthesizing community feedback and data insights.
• Drive operational excellence by improving processes, tools, and workflows across marketing and community teams.

Skills

Campaign planning

Cross-functional collaboration

People management

Data analysis

Excellent communication

Time management

Education

Bachelor’s degree

Tools

Discord

Livestreaming platforms

Job description

About Nexon

Nexon America is a branch of Nexon Co., Ltd., a global video game publisher and leading developer of online virtual worlds for PCs, consoles, and mobile devices. Nexon proudly offers celebrated franchises like MapleStory and Mabinogi that have been enjoyed by millions of players for over two decades. When we founded our Nexon America branch in 2006, we made it our goal to bring those unique games to western players using a player-first approach. We achieve that goal by applying our team’s outstanding free-to-play expertise and live game support to every decision, every day.

But we’re committed to more than our games! Here at Nexon America, we’re all about open communication, diversity, mutual respect, and collaboration, so we can bring out the best in each other. Nexies find support, friendship, and career growth all in one place! And because we know a healthy work-life balance is the key to happiness, Nexies also enjoy flexible hours, a hybrid work model, and extra perks like food trucks, happy hours, and team events. It’s why we’ve earned the Great Place to Work certification for 6 years running!

We’re looking to expand our team with passionate individuals who want to learn, play, and grow with us. Ready for a new challenge?

Summary of Position

The Manager, Product Marketing & Community Engagement will lead both player-facing marketing and community strategy, ensuring a cohesive and engaging experience across the full player lifecycle. This role brings together go-to-market planning, campaign execution, brand development, and community leadership to drive player awareness, acquisition, engagement, and retention.

We are currently working in the office 2-3x a week in a hybrid work model.

Job Responsibilities

• Lead product marketing strategy and go-to-market planning across titles, including positioning, messaging, and audience definition. Stay informed on market trends, player behavior, and competitive landscape to identify opportunities and refine strategy.
• Partner with Producers, creative, and cross-functional teams to build and oversee the execution of integrated campaign plans that align with business across all channels (social, influencer, PR, CRM, paid media, community, and partnerships). Monitor, report, and analyze the effectiveness of campaigns and provide insights and recommendations to optimize future efforts. Develop regular KPI-driven reports to keep stakeholders informed.
• Guide the development of community programming, including content, events, livestreams, and platform engagement strategies. Ensure marketing campaigns and community initiatives are aligned to deliver consistent and authentic player experience.
• Lead, mentor, and develop a team across product marketing and community functions. Provide clear direction, set priorities, and support team members in delivering high-quality work. Foster creativity, collaboration, and continuous improvement within the team.
• Represent the voice of the player by synthesizing community feedback, sentiment, and data insights. Share actionable insights with internal stakeholders to influence product and marketing decisions.
• Drive operational excellence by improving processes, tools, and workflows across marketing and community teams. Partner closely with global teams to align strategy, share insights, and ensure regional needs are represented. Support development of community guidelines, resources, and programs to maintain a healthy player environment.
• Other duties as assigned

Work Experience

• 6+ years of experience in product marketing, brand marketing, or community management (gaming preferred)
• Deep knowledge of the online gaming market across PC/console and mobile platforms, including games-as-a-service models, virtual goods economies, and platform-specific marketing strategies
• Proven success leading cross-functional campaign planning, creative development, and stakeholder alignment across multiple titles
• 2+ years of people management experience
• Experience leading integrated marketing campaigns and/or managing player communities
• Strong analytical mindset with the ability to translate data and feedback into action
• Excellent cross-functional collaboration and communication skills
• Passion for games and player communities
• Discord, forums, and/or community tools experience
• Professional livestreaming content experience
• Project management and organizational experience

Education, Professional Training, Technical Training or Certification

• Bachelor’s degree or equivalent experience

Knowledge/Skills

• Excellent interpersonal and communication skills, written and verbal
• Excellent writing, organizational and time management skills
• Strong project management and problem-solving skills
• Strong ability to mentor and direct team members to meet business goals and community needs
• Strong working knowledge of marketing and game production
• Understanding of marketing and community management performance metrics and optimization strategies
• Able to plan and execute community initiatives and tasks on a yearly, monthly, and weekly basis
• Able to manage multiple priorities in a fast-paced environment
• Ability to create and document processes/proposals clearly
• Must be able to work effectively both individually and as a team member

Management has the right to add or change duties and job requirements at any time.

Nexon’s Benefits and Perks

We offer medical, dental and vision plans for you, your spouse or domestic partner and your children. Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits. We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance. Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes. We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar. To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.

Nexon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

Compensation Description for Pay Transparency (annually)

The base salary range for this position in El Segundo, CA is $120,000 - $150,000 annually.

Our salary ranges are determined by market data based on position and level. The range displayed on each job posting reflects the minimum and maximum salaries for that position. An individual’s pay is determined by factors including, but not limited to, a candidate’s qualifications, skills, experiences, relevant education or training, and location.

Base pay is one part of the Total Rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, however the salary range listed in this job posting reflects the base salary only.