Manager, Product Marketing

Doist; Germany (OH); Hybrid; USD 103,626 - 172,711; Full time

Benefits offered by this job

Flexible hours

33 vacation days

Parental leave

Wellbeing benefits

Corporate discounts

Wellbeing & Fitness

Digital events & community

Tech equipment

Referral bonuses

Development budget

Dog-friendly office

Job summary

SoSafe is seeking a Senior PMM to own portfolio messaging, GTM strategy, and market intelligence across Europe. You will lead a small team to drive flagship launches, align Sales, Marketing, Product, and CS, and distill buyer insights into category narratives that propel commercial outcomes.

You will shape the company story for key events, ensure consistency of messaging, and foster AI-enabled research and competitive analysis as part of the workflow.

Qualifications

• 8+ years in B2B SaaS with experience owning positioning, messaging and GTM strategy.
• 2+ years of management experience.
• Experience in building portfolio level messaging not just individual products.
• Has designed and run launch programs with commercial accountability and tiered execution.
• Managed at least 2 DR, comfortable with performance conversation and development coaching.
• Cross-functional leadership to align Sales, Marketing, Product, CS behind GTM plans.
• AI improvements to productivity and team functionality.

Responsibilities

• Own the portfolio messaging architecture for SoSafe’s full portfolio and define the headline story.
• Set GTM strategy for portfolio launches, including tiered launch framework and criteria.
• Maintain market intelligence and track competitor activity to inform roadmap and positioning.
• Develop narrative foundations for CEO keynotes and major events; ensure consistency across sales and partners.
• Manage two Sr PMMs, coach performance, and establish operating rhythms for fast delivery.

Skills

B2B SaaS experience

Team leadership

GTM strategy

Portfolio messaging

Launch programs

Cross-functional leadership

AI productivity tools

Job description

SoSafe has the ambition to become the leading human risk management provider in Europe. Our award-winning awareness platform triggers behavioural change by providing effective and engaging training and simulations on cybersecurity and data protection. Cybercrime is costing the world >$10 trillion annually and growing by 15% p.a. - we invite you to be part of the solution!This role owns that story, and the model to deliver it. You will set the portfolio level messaging not as a collection of features or a list of releases, but as a category-defining platform with a clear point of view, govern the framework that ranks how releases go to market and personally oversee any flagship launches. You will deliver the market and competitive intelligence that keeps SoSafe’s positioning sharp, differentiated and leading. You will develop & manage a team of Sr PMMs focussed on segment-specific messaging and regular product releases.At this level, you are expected to lead multiple workstreams and deliver high-value outcomes, challenge assumptions about what matters and where to focus, and develop the people and operating model beneath you. This is a role for someone who has done great PMM work and is ready to set the standard for others.Location: Ireland, UK, or Germany (Remote)

The role has five core accountabilities, each is strategic in scope with direct accountability for commercial impact:

Portfolio Messaging & Category Narrative

Own the platform and category messaging architecture for SoSafe’s full portfolio. Define the headline story of what Human Risk Management means, why it matters and why SoSafe is the right answer. Translate into customer centric language articulating the pain we solve - prioritising outcomes and identity (not features). Maintain our story that we evolve as a living asset.

GTM strategy and Launch Tiers

Set the GTM strategy for how we take our portfolio to market - covering launch prioritisation, channel strategy and the motions to drive adoption and expansion. Own the tiered launch framework and define criteria that determine tier - holding the process accountable to commercial outputs (not activity).

Market & Competitive Intelligence

Maintain a clear, current view of the competitive landscape, category evolutions, analyst opinions and buyer behaviour. Track win/loss by competitor and route actionable intelligence across the business. Provide market intelligence to influence roadmap conversations, messaging alignment and sharpen positioning to define where we lead.

Narrative Development

Provide the messaging foundation for CEO keynotes, major event by owning the story to author how SoSafe represents its portfolio. Ensure any analyst positioning (incl narrative inputs, messaging alignment) supports evolving category definitions and criteria therein. Ensure consistency and cohesion of our story at a category - to a sales - level.

Team Management

Manage and develop two Sr PMM by setting clear expectations on what great looks like on launch execution, segmented messaging and commercial impact. Create clarity and structure so the team can move fast (operating rhythms, ownership, feedback loops) and make performance visible. Connect cross-functionally to influence and collaborate. Day to day responsibilities include: Messaging & NarrativeMaintain the portfolio messaging architecture as a living document, updated when market, product or analyst perspective shifts.Own the master messaging framework through the customers’ view: situation, problem, solution, differentiation using direct language (not technical jargon).Use AI tools to accelerate research, messaging iteration, persona development, and competitive synthesis as a standard part of your workflow..Own the company and elevator pitch; ensure consistent use across events, sales, and partner conversations & segment narratives align underneath thisGTM Strategy & Launch GovernanceOwn the GTM planning calendar as a commercial asset; connecting product roadmap milestones to pipeline moments, campaign windows, and field readiness cycles so launches land when they have maximum commercial impactDefine and maintain tiered launch framework - criteria, commercial standards and cross-functional ownership and quality gatesPersonally deliver and co-ordinate best-in-class experience for Flagship Tier 1 releases; positioning, GTM strategy, enablement and post-launch commercial reviewNegotiate tier assignments and launch dates with Product Management via quarterly planning cadence, drive adherence to framework where pressure exists to over-tier a releaseMarket & Competitive IntelligenceMonitor competitive releases, messaging shifts and maintain competitive intelligence framework and ensure it stays current (battlecards, positioning updates, objection handling) incl win/loss by competitorMonitor analyst coverage and category signals; translate into messaging and positioning implications within 48h of material developmentsBring buyer and market insight into planning cycles, messaging reviews and product roadmap discussionsPeople & Cross-Functional LeadershipSet clear goals & expectations for Sr PMMs, run regular 1:1s with coaching focus, addressing any performance gaps early with clarity and care via measurable development plansBuild the operating model for PMM: ownership, quality standards, feedback loops for messaging and launch impactIdentity and remove blockers that prevent the team from focusing on high-impact work

Experience & Requirements

• 8+ years in B2B SaaS with experience owning positioning, messaging and GTM strategy
• 2 + years of management experience
• Experience in building portfolio level messaging not just individual products
• Has designed and run launch programs with commercial accountability and tiered execution
• Managed at least 2 DR, comfortable with performance conversation and development coaching
• Cross-functional leadership skills to align Sales, Marketing, Product, CS behind GTM plans
• AI improvements to productivity and team functionality

Preferred

• Familiarity with CyberSecurity, CISO buyer, and associated professional identity
• Has worked on positioning for emerging category, not just established products

What we offer

• Work/Life balance: Flexible hours, 33 vacation days, and parental leave supportWellbeing and financial support: Access to Open Up, Corporate Discounts, Wellbeing & Fitness BenefitsConnection & community: Virtual events, collaborative team activities, and opportunities for local meet-upsAnd the list goes on: Tech equipment, referral bonuses, an individual development budget, dog-friendly HQ
• Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample — you'll learn more during the interview process.

About Us

At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence.Backed by leading VCs like Highland Europe and Global Founders Capital, we’re rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us.If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you!