Manager, Product Communications

Coinbase; Carson City (NV); Hybrid; USD 171,000 - 201,000; Full time

Job summary

Coinbase is seeking a Manager, Product Communications to own the communications strategy for the Consumer & Business product group, shaping how millions understand Coinbase's consumer products. This role drives proactive and reactive narratives to build trust, awareness, and product adoption.

You'll lead media relations across crypto and mainstream outlets, advise product leadership on messaging, and partner with cross-functional teams to align launches with roadmaps and regulatory requirements.

Qualifications

• 7+ years in communications, with crypto/fintech or consumer tech focus and product beat ownership.
• Strong media relations results with crypto and mainstream tech press.
• Excellent writing; able to translate tech concepts for mainstream audiences.
• Experience advising product executives on messaging and launches.
• Strategic partner in narrative direction and channel strategy.
• Responsible use of AI with human oversight.

Responsibilities

• Own the end-to-end communications strategy for the Consumer & Business product group, defining narratives that drive awareness, adoption, and trust across product launches, feature releases, and company announcements.
• Lead proactive media relations for your beat, cultivating relationships with crypto and mainstream press, pitching stories, and securing high-impact coverage that positions Coinbase's consumer products.
• Advise Consumer product leadership on communications strategy, preparing executives for media appearances with briefing documents, key messages, and anticipated Q&A.
• Drive rapid-response communications and crisis management for issues related to consumer products, partnering with Legal, Policy, and senior leadership to deliver clear, timely narratives.
• Shape content across channels, including messaging frameworks, blog posts, social copy, and press materials, setting the quality bar and ensuring consistency with Coinbase's brand voice.
• Partner cross-functionally with Product Marketing, Design, Engineering, and Compliance to align launch communications with product roadmaps and regulatory requirements.

Skills

Strategic communications

Media relations

Executive briefing

Crisis management

Storytelling

AI-assisted processes

Job description

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

As the Manager, Product Communications on the Communications team, you'll own the communications strategy and execution for the Consumer & Business product group, shaping how millions of customers and the media understand Coinbase's consumer products. This team drives proactive and reactive narratives that build trust, drive product awareness, and protect Coinbase's reputation across earned and owned channels. You'll define the communications approach for major product launches, advise product leadership on narrative strategy, and serve as the go-to communications partner for one of Coinbase's highest-visibility product groups.

What you'll do:

• Own the end-to-end communications strategy for the Consumer & Business product group, defining narratives that drive awareness, adoption, and trust across product launches, feature releases, and company announcements.

• Lead proactive media relations for your beat, cultivating relationships with crypto and mainstream press, pitching stories, and securing high-impact coverage that positions Coinbase's consumer products.

• Advise Consumer product leadership on communications strategy, preparing executives for media appearances with briefing documents, key messages, and anticipated Q&A.

• Drive rapid-response communications and crisis management for issues related to consumer products, partnering with Legal, Policy, and senior leadership to deliver clear, timely narratives.

• Shape content across channels, including messaging frameworks, blog posts, social copy, and press materials, setting the quality bar and ensuring consistency with Coinbase's brand voice.

• Partner cross-functionally with Product Marketing, Design, Engineering, and Compliance to align launch communications with product roadmaps and regulatory requirements.

Required Skills and Experience:

• 7+ years of communications experience at a PR agency or in-house communications team, with at least 2 years working within crypto, fintech, or consumer technology and a track record of independently owning a product communications beat.

• Proven media relations results, including established relationships with crypto and mainstream tech press and demonstrated success in placing proactive product narratives and managing reactive cycles.

• Exceptional writing and storytelling ability with a portfolio demonstrating the translation of complex product and technology concepts into clear, compelling narratives for mainstream audiences.

• Direct experience advising product executives on communications strategy, including spokesperson preparation, launch messaging, and narrative development for senior leaders.

• Demonstrated ability to operate as a strategic communications partner, not just an executor, setting narrative direction and making judgment calls on positioning, timing, and channel strategy.

• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

*Pay Transparency Notice:** *Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus).

$170,765—$200,900 USD

• *Application Limit: *Candidates may submit a maximum of 3 applications within a 6-month period.

• *Equal Opportunity Employer: *Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.

• *US Applicants: *View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.

• *Accommodations: *If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com.Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.

• *Data Privacy & Arbitration: *By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.