Manager PR Advertising & Digital

Rivers Casino Philadelphia; Philadelphia (Philadelphia County); On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player in the gambling sector is seeking a dynamic Manager for PR Advertising & Digital. This pivotal role involves overseeing all advertising and public relations efforts, ensuring brand consistency across various platforms. You will manage both internal and external communications while collaborating with diverse teams to drive marketing initiatives. The ideal candidate will possess a Bachelor's degree in Marketing or PR, along with substantial supervisory experience. Join a vibrant team where your creativity and strategic thinking will help shape the organization's public image and community engagement.

Qualifications

• 5 years of supervisory experience in casino advertising preferred.
• Excellent organizational skills and ability to manage multiple projects.

Responsibilities

• Manage advertising, social media, and PR campaigns.
• Coordinate with PR firms for on-site and off-site events.
• Oversee brand standards and ensure marketing accuracy.

Skills

Marketing Management

Public Relations

Social Media Management

Copywriting

Project Management

Organizational Skills

Networking Skills

Education

Bachelor's in Marketing or PR

Job description

Join to apply for the Manager PR Advertising & Digital role at Rivers Casino Philadelphia.

Summary: Responsible for all aspects of advertising, social media, traditional media, and public relations, including media buys, signage, collateral, marketing plans, and digital activities. Oversees internal and external partners, monitors campaign effectiveness, manages online brand activity, and reports to senior management. Identifies new marketing channels and oversees initiatives to promote the organization positively and contribute to the community.

Engagement Expectations: We believe team member engagement underpins our culture and guest service. During interactions, display:

• Smile, energy, and open body language
• Proactive greeting and interaction with team members and guests
• Positive closing remarks

Essential Job Functions:

• Manage internal and external collateral and communication.
• Handle all advertising areas, including social media, media buys, signage, and collateral.
• Ensure accuracy of marketing materials and campaigns.
• Coordinate on-site and off-site PR events with PR firm.
• Participate in budget development, monitor costs, and ensure compliance.
• Maintain consistency across digital media platforms.
• Oversee external partners, including PR, advertising, and media agencies, ensuring project alignment with business goals.
• Work with media agencies for strategic media placement and explore growth opportunities.
• Collaborate with other departments on advertising needs and goals.
• Attend off-property functions and events as required.
• Ensure brand standards are upheld internally and externally.
• Review collateral and digital messages for brand cohesion.
• Strategically place advertising cost-effectively and develop operational procedures for efficiency.
• Identify issues and goals, provide recommendations, and create presentations.
• Stay current with marketplace and industry standards.
• Maintain brand standards and apply best practices.
• Perform other duties as required.

Qualifications:

• Must be 18 or older.
• Bachelor's in Marketing or PR and/or five years of supervisory experience in casino advertising preferred.
• Self-assured, resilient, and tenacious.
• Genuine self-awareness.
• Excellent organizational skills and ability to manage multiple projects.
• Proficient in copywriting and proofreading.
• Strong influence, confidence, and networking skills.
• Know when to involve others in decisions.
• Maintain confidentiality.
• Able to pass pre-employment screening.
• Flexible shifts including holidays.
• Obtain and maintain necessary licenses.

Physical and Mental Demands:

• Visual, auditory, and tactile activities required.
• Reach with hands and arms.
• Occasional lifting up to 10 pounds.
• Maintain positive and courteous demeanor with others.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing, Public Relations, Writing/Editing
• Industries: Gambling Facilities and Casinos