Manager, Paid Social

Publicis Groupe Holdings B.V; Plano (TX); On-site; USD 75,000 - 108,000; Full time

Job summary

Starcom, part of Publicis Groupe, seeks a Paid Social Senior Specialist to lead strategy and hands-on activation across Meta, TikTok, Reddit, Snapchat, Pinterest and X. You’ll partner with the Associate Media Director and Director to drive strategic paid social expertise and develop innovative campaigns that meet client objectives.

You will oversee day-to-day campaign development, optimization, and post-buy recaps, translating high-level goals into impactful social media programs while staying

Qualifications

• 3+ years of experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying with leadership/management experience.
• Hands-on experience with Meta, TikTok, Reddit, Snapchat, Pinterest and X ads platforms using API or self-serve tools.
• Strong understanding of traditional and interactive media planning elements.

Responsibilities

• Be the day to day steward of social media campaign development, activation and innovation.
• Direct and manage the daily workflow of all paid social campaigns, including proposal development, activation, maintenance, and post-buy recaps.
• Interface with Investment, Strategy, and Activation media teams to respond to client briefs and deliver new solutions in a collaborative fashion.
• Monitor the latest trends in social media and advertising formats to improve campaign performance.
• Advocate the value of social media and educate clients and internal teams on latest developments.

Skills

Paid social management

Social analytics

Client collaboration

Tools

Meta Ads

TikTok Ads

Reddit Ads

Snapchat Ads

Pinterest Ads

X Ads

Job description

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

This role at Starcom will serve as a member of Publicis Groupe's strategic internal agency, Constellation.

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

Overview

Thisposition is both strategic and tactical in scope and requires the ability to apply detailed paid social knowledge to actionable insights and recommendations. This person will assist the Associate Media Director and Director in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.

Responsibilities

• Be the day to day steward of social media campaign development, activation and innovation. Work closely with the media strategy and client teams to translate high-level marketing goals and media objectives into impactful paid media campaigns on social networks
• Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Interface with Investment, Strategy,and Activation media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and to identify and deliver new solutions in a collaborative fashion
• Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this fast-growing media channel

Qualifications

• 3+ years of experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying with previous leadership/management experience
• 1+ years workingwith Meta, and/ or TikTok, Reddit, Snapchat, Pinterest, and X adsplatforms with hands- on experience managing and optimizing buys through API and/or self-serve tools
• Understanding of traditional and interactive media planning elements
• Strong analytics, organizational, and communication skills
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $75,050.00 - USD $107,835.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.