Manager, Organic Search

Augurian; Saint Paul (MN); On-site; USD 90,000 - 120,000; Full time

Job summary

Augurian is seeking a Manager of Organic Search to own the quality and delivery of SEO, AEO, and content initiatives across accounts and teams. You’ll lead analysts, collaborate with departments, and work directly with clients to translate strategies into measurable results.

This role evolves into advising clients on how organic performance connects to broader business goals, while driving AI adoption at the execution layer and expanding capabilities across healthcare, education, retail, and

Qualifications

• Experience leading organic search campaigns across multiple accounts.
• Proven ability to execute SEO and AEO strategies and content initiatives.
• Strong analytics and client-facing communication.

Responsibilities

• Execute and manage end-to-end organic campaigns: SEO, AEO, and content initiatives from planning through delivery.
• Conduct keyword research and analysis to inform SEO and AEO strategies.
• Implement on-page and off-page optimization techniques to improve website rankings and answer engine visibility.
• Monitor and analyze website performance using analytics tools, providing insights for continuous improvement.
• Ensure seamless campaign implementation, adhering to best practices and client objectives.
• Conduct successful end-to-end SWMs.

Skills

SEO

AEO

Team leadership

Client management

Content strategy

Analytics

Training & mentoring

Tools

Google Analytics

SEMrush

Ahrefs

Job description

Job Overview

As Manager of Organic Search, you own the quality and delivery of organic campaigns across your accounts and your team. You’re leading analysts, collaborating across departments, and working directly with clients to ensure that SEO and AEO strategies translate into measurable results.

This role is evolving. You’re expected to go beyond executing tasks and start advising clients on how organic performance connects to their broader business goals. You’ll also be a key driver of AI adoption at the execution layer—integrating tools that make the team faster and sharper without sacrificing quality. You’ll work with clients that range from B2B organizations with long sales cycles to multi-location businesses in healthcare, higher education, retail, and grocery—comfort navigating both lead-based and bricks-and-clicks models is important. If you’re someone who takes pride in developing people, protecting standards, and pushing execution toward something more strategic, this is where you belong.

Account Strategy & Execution

• Execute and manage end-to-end organic campaigns: SEO, AEO, and content initiatives from planning through delivery.
• Conduct keyword research and analysis to inform SEO and AEO strategies.
• Implement on-page and off-page optimization techniques to improve website rankings and answer engine visibility.
• Monitor and analyze website performance using analytics tools, providing insights for continuous improvement.
• Ensure seamless campaign implementation, adhering to best practices and client objectives.
• Conduct successful end-to-end SWMs.

AI Tool Adoption

• Integrate AI tools into execution workflows—content briefs, keyword clustering, technical audits, reporting to improve speed and quality.
• Train and support analysts in adopting AI tools effectively and responsibly.

Content Creation & Strategy

• Develop and oversee content strategies that align with SEO and AEO goals and resonate with target audiences.
• Coordinate content creation, ensuring it meets quality standards and is optimized for search engines and answer engines.

Analysis & Reporting

• Analyze organic campaign performance and generate comprehensive reports with actionable insights.
• Contribute ideas on how to tell better stories with SEO and AEO data.
• Oversee and train on pre-meeting insights, QA, and reporting quality.

Account Management

• Collaborate with clients to understand their business goals and objectives.
• Provide strategic recommendations and maintain strong client relationships through proactive, clear communication.
• Address client feedback and ensure satisfaction.
• Develop consultative instincts: proactively surface business-relevant insights, not just metrics.

Team Leadership & People Development

• Manage and develop a team of organic analysts, providing guidance, support, and accountability.
• Foster a collaborative, innovative team culture that encourages skill development and knowledge sharing.
• Mentor and coach direct reports; conduct performance reviews and set development goals.
• Lead training and knowledge-sharing sessions to build team capabilities.
• Source and manage contractors as needed.

Recruiting & Hiring

• Review resumes, conduct screening and second-round interviews, and assess candidate suitability.
• Collaborate with the hiring team to evaluate qualifications and provide input in selection meetings.
• Maintain a smooth, communicative recruitment process.

Cross-Functional Collaboration

• Collaborate with paid media, analytics, and sales teams when cross-channel value justifies the investment.
• Contribute organic expertise to cross-channel initiatives.

Organizational Culture

• Uphold and promote the agency’s core values, fostering a positive and inclusive workplace culture.