Manager of Strategic & Brand Events

McGuireWoods LLP; New York (NY); Vor Ort; USD 110.000 - 170.000; Vollzeit

Zusammenfassung

McGuireWoods LLP is seeking a Strategic & Brand Events Manager to plan, develop, and execute marquee conferences, regional events, and brand experiences. You will balance strategic thinking with hands-on execution, overseeing all phases from budgeting to on-site operations and post-event evaluation.

The role requires 8+ years in event management, preferably in a large professional services firm. Travel and extended hours may be required, with collaboration across attorneys and business

Qualifikationen

• Bachelor’s degree and 8+ years of relevant event management experience.
• Experience in Am Law 100 law firms or professional services preferred.
• Excellent organizational and multitasking abilities.
• Strong written and verbal communication with attorneys and leadership.
• Willingness to travel and work extended hours.

Aufgaben

• Lead end-to-end planning and execution of marquee conferences, client programs, regional events, and brand experiences.
• Partner with attorneys and business development teams to develop event strategies and audience engagement.
• Oversee venues, accommodations, catering, AV, registration, signage, and on-site operations.
• Manage budgets, vendor sourcing, negotiations, and cost reconciliation.
• Evaluate event success through attendance, feedback, and budget performance.
• Identify opportunities to improve processes and future programming.

Kenntnisse

Strategic event planning

Budget management

Vendor management

Stakeholder engagement

Ausbildung

Bachelor's degree

Jobbeschreibung

Overview

McGuireWoods is seeking an Strategic & Brand Events Manager to play a key role in the planning, development and execution of the firm's marquee conferences, regional events and brand experiences. As a member of the Events team, this individual will manage a portfolio of strategic events designed to strengthen client relationships, elevate the firm's brand presence, and support business development objectives. This role requires an experienced event professional who can balance strategic thinking and planning with hands-on execution. The Manager will oversee all phases of event planning, from concept development and budgeting to vendor management, on-site execution, and post-event evaluation, ensuring a consistently high standard across the firm's marquee events.

Responsibilities

Strategic Event Planning & Execution

Lead the end-to-end planning and execution of the firm's marquee conferences, client programs, regional events, and strategic brand experiences.

Partner with attorneys and Business Development teams to develop event strategies, programming, and audience engagement that support client relationships and business objectives.

Oversee all event logistics, including venues, accommodations, catering, audiovisual production, registration, signage, and on-site operations.

Manage multiple events simultaneously, ensuring timelines, budgets, and quality standards are met while proactively resolving challenges.

Brand Experience & Stakeholder Engagement

Collaborate with Marketing and Communications teams to develop event invitations, promotional materials, digital communications, and branded collateral.

Identify opportunities to elevate the attendee experience through programming, technology, and hospitality.

Oversee sponsorship deliverables and activations, ensuring commitments are fulfilled.

Build and maintain strong relationships with attorneys, internal stakeholders, vendors, sponsors, and external partners.

Financial & Vendor Management

Develop and manage event budgets, including expense tracking, contract negotiations, cost reconciliation, and financial reporting.

Lead vendor sourcing and relationship management, evaluating proposals and negotiating services to ensure quality and cost efficiency.

Monitor vendor performance, contractual obligations, deliverables, and deadlines.

Event Operations & Evaluation

Oversee registration, attendee communications, event technology, and on-site operations.

Develop and maintain event timelines, project trackers, planning documents, and operational procedures.

Evaluate event success through attendance, stakeholder feedback, and budget performance.

Identify opportunities to improve processes, enhance efficiency, and strengthen future event programming.

Exercise sound judgment and discretion when handling confidential firm, client, and proprietary information.

Qualifications

Bachelor's degree and a minimum of eight (8) years of relevant event management experience, preferably within an Am Law 100 law firm or professional services organization.

Demonstrated experience managing events from concept through execution and post-event evaluation.

Exceptional organizational, project management, and multitasking skills, with the ability to manage competing priorities.

Strong written, verbal, and interpersonal communication skills, with the ability to engage effectively with attorneys, senior leadership, and external partners.

Strong analytical, problem-solving, and crisis-management skills, with sound judgment, composure under pressure, and exceptional attention to detail.

Ability to work independently and collaboratively in a fast‑paced environment while maintaining confidentiality.

Interest in using innovative AI technology, including Harvey and Copilot, to support efficient high-impact work.

Flexibility to travel and work extended hours, including evenings, as needed.