Manager of Marketing Communications

Evidence In Motion (EIM); Louisville (KY); On-site; USD 80,000 - 110,000; Full time

Job summary

A healthcare education organization in Louisville, Kentucky seeks a Manager of Marketing Communications to own its brand voice and communication strategies. The role involves executing internal and external communications aligned with organizational strategy, leading brand messaging governance, and collaborating across teams to ensure narrative consistency. Applicants should have a Bachelor's in Marketing or Communications and 6+ years of relevant experience. Strong writing and project management skills are essential. This position offers an opportunity to enhance brand visibility and engagement.

Qualifications

• 6+ years of experience in marketing communications or content leadership roles.
• Experience leading brand messaging and communications governance.

Responsibilities

• Own and evolve the company’s brand voice and messaging.
• Lead internal communications strategy to support cultural alignment.
• Oversee development of press releases and brand statements.

Skills

Strong writing and editing skills

Project management

Organizational skills

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

Overview

Role Summary: The Manager of Marketing Communications owns EIM’s brand voice, narrative, and communications strategy across internal and external audiences. This role ensures EIM’s story is told clearly, consistently, and credibly through brand messaging, executive communications, internal alignment, and external storytelling. This role serves as the brand steward and communications lead for EIM, partnering closely with marketing leadership, executives, HR, and cross‑functional teams to translate strategy into clear messaging and coordinated communications. The Manager of Marketing Communications enables other marketing teams with frameworks, guidance, and standards while maintaining strong quality control and narrative consistency.

Responsibilities

Brand & Messaging Leadership

• Own and evolve EIM’s brand voice, tone, and messaging frameworks
• Ensure consistent application of brand standards across all communications and channels
• Translate EIM’s mission, vision, and strategic priorities into clear, compelling narratives
• Serve as the primary steward of EIM’s brand story across internal and external audiences

Internal & Executive Communications

• Lead internal communications strategy to support culture, alignment, and organizational change
• Support executive communications including announcements, talking points, and leadership messaging
• Partner with HR and leadership on internal messaging, engagement, and culture initiatives
• Ensure communications are timely, clear, and aligned across the organization

External Communications & Thought Leadership

• Lead brand‑level external communications including announcements, brand storytelling, and PR content
• Oversee development of press releases, brand statements, and key messaging materials
• Support thought leadership content for executives and subject‑matter experts
• Ensure external communications reinforce EIM’s positioning, credibility, and values

Content & Communications Execution

• Oversee development and execution of brand and communications content across email, social, internal platforms, and external channels
• Lead editorial planning and communications calendars
• Review and approve content to ensure quality, consistency, and alignment with brand standards
• Enable other marketing teams with messaging frameworks, copy guidance, and brand resources

Team Leadership & Cross‑Functional Collaboration

• Lead, mentor, and develop marketing communications team members
• Manage workflows, priorities, and quality standards across communications deliverables
• Collaborate with Events, Channel, Creative, and Product Marketing teams to ensure alignment
• Serve as a trusted communications partner to stakeholders across the organization

Performance Awareness & Continuous Improvement

• Monitor engagement and effectiveness across communications channels
• Use insights to refine messaging, formats, and channel approaches
• Document best practices and continuously improve communications processes and governance

Qualifications

Bachelor’s degree in Marketing, Communications, English, or a related field, or equivalent experience. 6+ years of experience in marketing communications, brand, or content leadership roles.

Strong writing and editing expertise across internal and external communications.

Experience leading brand messaging and communications governance.

Strong project management and organizational skills.