Manager, North America Trade Communications

COLLETTE TRAVEL SERVICE INC; Pawtucket (RI); Hybrid; USD 75,000 - 105,000; Full time

Benefits offered by this job

Health & Wellness

Time Off

Volunteer Time

Financial Security

Family Support

Exclusive travel discounts

Job summary

Collette Travel Service Inc. is seeking a Manager, North America Trade Communications to lead advisor-focused communications for travel advisors, host agencies, consortia, and trade partners. This is a remote role with occasional travel to Pawtucket, RI as needed.

Reporting to the Sr. Director, Global B2B Strategy Development, you will translate business goals into compelling messaging, develop calendars, and manage multi-channel campaigns in collaboration with Sales, Marketing, and

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, Journalism, or related field.
• 5–10+ years of experience in communications, marketing, content strategy, PR, sales enablement, channel marketing, or related disciplines.
• Strong knowledge of strategic communications, B2B marketing, lifecycle marketing, sales enablement, and audience engagement strategies.
• Experience communicating with travel advisors, host agencies, consortia, trade partners, or other B2B audiences; travel industry experience preferred.
• Excellent writing, editing, storytelling, message development, and presentation skills.
• Proven ability to develop communication strategies, manage content programs, and execute multi-channel campaigns.
• Strong project management, organizational, and stakeholder management skills with the ability to balance competing priorities.
• Experience with CRM systems, marketing automation platforms, analytics tools, digital marketing channels, and AI-enabled technologies.
• Strong analytical, problem-solving, and decision-making skills with the ability to leverage data and insights to drive continuous improvement.
• Ability to build relationships, influence cross-functional teams, and collaborate effectively with internal and external partners.
• Knowledge of trade organizations, sponsorships, partner activations, and advisor engagement strategies preferred.
• Adaptable, innovative, and customer-focused, with a passion for advisor success and continuous learning.

Responsibilities

• Develop and execute North American trade communication strategies, messaging frameworks, and communication calendars.
• Establish communication governance, priorities, standards, and best practices across advisor-facing channels.
• Translate business objectives into compelling advisor-facing messaging, campaign briefs, content, and sales enablement materials.
• Lead B2B lifecycle marketing and communication initiatives that drive engagement, lead quality, pipeline growth, and revenue.
• Manage advisor-facing communications, including newsletters, resource guides, email campaigns, social communities, portals, training platforms, events, and partner communications.
• Support Sales and Partnership teams with advisor-ready assets, tools, and communications that reinforce Collette's value proposition.
• Manage trade organization partnerships, sponsorships, industry events, activations, and related communication deliverables.
• Collaborate with internal stakeholders, Project Management, and Creative teams to ensure effective and timely campaign execution.
• Monitor communication performance, advisor feedback, and industry trends to optimize messaging, channel effectiveness, and engagement.
• Support additional advisor-focused initiatives and other duties as assigned.

Skills

Writing

Editing

Storytelling

Presentations

Project management

Stakeholder management

Analytical thinking

Data-driven decisions

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business, Journalism, or related field

Tools

CRM Systems

Marketing Automation Platforms

Analytics Tools

Digital Marketing Channels

AI-enabled technologies

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full time Professional US

3 days ago Requisition ID: 2625

Collette is seeking a Manager, North America Trade Communications, to join our Marketing Team. This is a remote role, with the expectation of travelling to the Collette Headquarters in Pawtucket, RI on an as needed basis.

About Collette: Let Us Show You the World

There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another – Collette is all about the people. So, what are you waiting for? Your journey starts here.

Job Summary:

The Manager, North America Trade Communications, leads the strategy, planning, governance, and execution of communications for travel advisors, consortia partners, host agencies, trade organizations, and internal B2B stakeholders. Reporting to the Sr. Director, Global B2B Strategy Development, this role drives a clear, consistent, and advisor-focused communication strategy across all trade channels. Working cross-functionally with Sales, Marketing, Business Development, Advisor Programs, Client Care, and Corporate Communications, the incumbent ensures advisors receive timely, relevant, and impactful messaging that strengthens engagement, supports business growth, and reinforces Collette's position as the most advisor-friendly tour operator.

Primary Functions

• Develop and execute North American trade communication strategies, messaging frameworks, and communication calendars.
• Establish communication governance, priorities, standards, and best practices across advisor-facing channels.
• Translate business objectives into compelling advisor-facing messaging, campaign briefs, content, and sales enablement materials.
• Lead B2B lifecycle marketing and communication initiatives that drive engagement, lead quality, pipeline growth, and revenue.
• Manage advisor-facing communications, including newsletters, resource guides, email campaigns, social communities, portals, training platforms, events, and partner communications.
• Support Sales and Partnership teams with advisor-ready assets, tools, and communications that reinforce Collette's value proposition.
• Manage trade organization partnerships, sponsorships, industry events, activations, and related communication deliverables.
• Collaborate with internal stakeholders, Project Management, and Creative teams to ensure effective and timely campaign execution.
• Monitor communication performance, advisor feedback, and industry trends to optimize messaging, channel effectiveness, and engagement.
• Support additional advisor-focused initiatives and other duties as assigned.

Knowledge and Skills:

• Bachelor's degree in Marketing, Communications, Public Relations, Business, Journalism, or a related field.
• 5–10+ years of experience in communications, marketing, content strategy, PR, sales enablement, channel marketing, or related disciplines.
• Strong knowledge of strategic communications, B2B marketing, lifecycle marketing, sales enablement, and audience engagement strategies.
• Experience communicating with travel advisors, host agencies, consortia, trade partners, or other B2B audiences; travel industry experience preferred.
• Excellent writing, editing, storytelling, message development, and presentation skills.
• Proven ability to develop communication strategies, manage content programs, and execute multi-channel campaigns.
• Strong project management, organizational, and stakeholder management skills with the ability to balance competing priorities.
• Experience with CRM systems, marketing automation platforms, analytics tools, digital marketing channels, and AI-enabled technologies.
• Strong analytical, problem-solving, and decision-making skills with the ability to leverage data and insights to drive continuous improvement.
• Ability to build relationships, influence cross-functional teams, and collaborate effectively with internal and external partners.
• Knowledge of trade organizations, sponsorships, partner activations, and advisor engagement strategies preferred.
• Adaptable, innovative, and customer-focused, with a passion for advisor success and continuous learning.

We believe in taking care of our team—inside and outside of work.

The pay range for this position is $75,000 - $105,000.

What We Offer:

• Health & Wellness: Medical, Dental, and Vision coverage—plus a Peloton One Membership to keep you moving
• Time Off: Generous PTO, paid holidays, and your birthday!
• Volunteer Time: Paid hours to give back to causes you care about
• Financial Security: 401(k) with company match
• Family Support: Paid parental leave, paid bereavement leave and access to our Employee Assistance Program
• Exclusive travel discounts, incentives and more!