Manager, North America Online - Active Derm Cluster

The Estée Lauder Companies Inc.; New York (NY); On-site; USD 140,000 - 180,000; Full time

Job summary

The Estée Lauder Companies Inc. is seeking a Manager, North America Online – Active Derm Cluster to lead the Tik Tok Shops strategy for multiple brands. You will define bundles, sampling, and event strategies, and partner with Marketing on creator selection, Lives, and campaigns.

Reporting to the VP North America Online, the role requires fluency in e-commerce, digital media, and social commerce, with a focus on maximizing opportunities across platforms in a fast-paced environment.

Qualifications

• 5+ years of e-commerce, digital marketing or omnichannel retail experience.
• Beauty, skincare or consumer-products experience preferred.
• Experience with retailer e-commerce, marketplaces or social-commerce platforms; familiarity with TikTok Shop, Amazon, creator programs or Live shopping preferred.

Responsibilities

• Define and champion the Tik Tok Shops strategy for each brand with a calendar you design, own and execute.
• Select assortment and bundles aligned with brand priorities and events.
• Manage discounts and coordinate with the Tik Tok Shops team.
• Oversee creator management, briefs, sampling goals and event recommendations.
• Design Lives strategy and maintain calendar including talent and cadence.
• Measure impact across the brand and report findings to adapt strategy.
• Pilot Tik Tok Shops with retailers and explore future opportunities.

Skills

E-commerce

Digital marketing

Social commerce

Omnichannel retail

Data analysis

Cross-functional collaboration

Project management

Job description

Description

POSITION: Manager, North America Online – Active Derm Cluster

We are seeking a digitally savvy e-commerce leader to support new channels, with an initial and specific focus on Tik Tok Shops. Tik Tok Shops is an increasingly important commercial channel as well as a digital marketing channel, driving meaningful customer acquisition and brand awareness that halos our entire business. This Manager will play an essential role in defining the brand’s strategy for how to show up on Tik Tok Shops and maximize the opportunity. Partnering closely with a centralized Tik Tok Shops team that is responsible for delivering financial targets, this role will translate brand priorities into a cohesive assortment, define the bundles and sampling strategy, partner closely with Marketing teams on creator selection, events, and Lives, and own how this channel fits within the broader digital ecosystem of each brand. Reporting into the VP North America Online, the ideal candidate is fluent in all things Tik Tok Shops, e-commerce, and digital media. This is an exciting, fast-paced opportunity to support one of the fastest growing and most dynamic channels in e-commerce today.

Responsibilities

• Responsible for defining and championing the Tik Tok Shops strategy for each brand; this manifests in a calendar this person will design, own, and execute. The calendar should capture owned and retailer accounts, with goal of aligning bundle, events, Lives, discounting and seeding strategy with brand NPL and marketing priorities as well as Tik Tok specific opportunities.
• Responsible for assortment and key bundles, aligning with brand priorities and key events (suggest net new as well as approve TTS team recos)
• Responsible for discounting, aligning with brand priorities and channel needs (establish strategy for discounts as well as approve TTS team recos)
• Responsible for creator management and sampling strategy, e.g., generate creator briefs, target strategy/commission structure, sampling goals, product selection for seeding, event/engagement recommendations
• Design Lives strategy and own calendar (talent, cadence, brand guidelines, test and learn)
• Responsible for measuring impact of Tik Tok Shops across broader brand, socializing and reporting on this, as well as adapting strategy accordingly.
• Own the Tik Tok Shops pilot we’re running with a retailer, and any that might follow, with eye towards differentiated right to win and maximizing opportunity across the Platform.
• Over time, scope may include: supporting other digital channels with centralized teams (Amazon), supporting or spearheading new distribution channels, and defining digital content needs for best in class ecommerce experiences.

Qualifications

• At least 5+ years of related e-commerce, digital marketing, social commerce or omnichannel retail experience
• Beauty, skincare or consumer-products experience preferred
• Experience with retailer e-commerce, marketplaces and/or social-commerce platforms; familiarity with TikTok Shop, Amazon, creator programs or Live shopping strongly preferred
• Strong commercial and analytical acumen with the ability to translate performance data into clear recommendations
• Able to effectively communicate, collaborate and influence across brands, functions, agencies, platforms, retailer partners and all levels of management
• Extremely detail-oriented, organized and proactive, with strong problem-solving abilities
• Able to prioritize and manage multiple projects simultaneously in a fast-paced, test-and-learn environment