Manager, Membership Growth

4As; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Summer Fridays

Holiday break

Work-life integration

Volunteer Days

Job summary

4As is seeking a Manager of Membership Growth in New York to expand our community of member agencies. You will identify, qualify, and engage prospects, working with the VP of Membership Growth to build a healthy pipeline through research, outbound outreach, lead qualification, CRM management, and ongoing engagement.

The role is ideal for someone who enjoys connecting with people, stays organized, discovers opportunities, and wants a long-term career in business development and sales.

Qualifications

• 2–5 years in business development, lead generation, recruiting, customer success, sales development, membership, media, or marketing.
• Strong communication skills.
• Exceptional organization.
• Comfortable initiating conversations.
• Experience with Salesforce or another CRM.
• Curiosity about advertising and marketing.
• Self-starter.
• Detail-oriented.
• Coachable.
• Positive attitude.

Responsibilities

• Prospect Research & Lead Generation: Research prospective agencies using LinkedIn, industry publications, databases, and referrals. Build targeted prospect lists. Identify key decision-makers. Maintain accurate prospect profiles.

Skills

2–5 years in BD/related fields

Strong communication

Exceptional organization

Initiating conversations

CRM experience

Curiosity about advertising

Self-starter

Detail-oriented

Coachable

Positive attitude

Tools

Salesforce

LinkedIn Sales Navigator

Winmo

Job description

Brief Description

position background

Join the team helping shape the future of the advertising industry.

At the 4As, we're building a modern growth organization focused on expanding our community of agencies and helping them thrive. We're looking for someone with the drive to learn, the discipline to stay organized, and the confidence to initiate conversations with new prospects every day.

position overview

The Manager, Membership Growth plays a critical role in expanding the 4As community by identifying, qualifying, and engaging prospective member agencies. Working closely with the VP of Membership Growth, you'll help build a healthy pipeline of agency prospects through research, outbound outreach, lead qualification, CRM management, and ongoing prospect engagement. You'll be the engine behind our new business development efforts—ensuring every opportunity is researched, organized, and ready to move through the sales process.

This role is ideal for someone who enjoys connecting with people, thrives on organization, loves uncovering opportunities, and wants to build a long-term career in business development and sales.

position responsibilities

Prospect Research & Lead Generation

• Research prospective agencies using LinkedIn, industry publications, databases, and referrals.
• Build targeted prospect lists.
• Identify key decision-makers.
• Maintain accurate prospect profiles.

Outbound Outreach

• Conduct email, LinkedIn, and phone outreach.
• Qualify inbound and outbound leads.
• Schedule meetings for the Director.
• Nurture prospects not yet ready to join.

CRM & Pipeline Management

• Own CRM data quality.
• Ensure accurate pipeline stages.
• Monitor prospect activity.
• Create dashboards and reports.
• Identify pipeline bottlenecks.
• Recommend improvements to sales processes.

Sales Operations

• Prepare prospect briefs.
• Coordinate follow-up activities.
• Assist with proposals.
• Support conference lead capture.
• Track campaign performance.

Requirements

position requirements

• 2–5 years in business development, lead generation, recruiting, customer success, sales development, membership, media, or marketing.
• Strong communication skills.
• Exceptional organization.
• Comfortable initiating conversations.
• Experience with Salesforce or another CRM.
• Curiosity about advertising and marketing.
• Self-starter.
• Detail-oriented.
• Coachable.
• Positive attitude.

Preferred

• Association experience
• Agency experience
• Salesforce
• LinkedIn Sales Navigator + Winmo

Summary

about the 4As

A 501(c )(6) non-profit association

We focus on core values of Passion, Agility, Curiosity and Collaboration as we partner together to support and champion 4As members to help their business thrive as we also strive to move the industry forward.

• Great team with strong mission and energy
• Summer Fridays
• Week off between Christmas & New Year Holidays
• Enviable work/life integration
• Volunteer Days

What We Do

Our mission is to empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. Our promise to our members? We aim to be an indispensable resource that is as accessible as their own agency team.

We are dedicated to, and vested in, our members’ success, just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. And we champion the infinite power of creativity and value agencies bring in driving business growth and powerful cultural change. The 4As drives business.

With a focus on advocacy, talent, and impact, we provide community, thought leadership, research, guidance and best-in-class training that enable agencies to innovate, evolve and grow.

The 4As was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4As includes the 4As Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4As Foundation, which advocates for and connects rising talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.

The 4As is an equal opportunity employer. We are committed to a work environment that supports, inspires and respects all individuals and in which personnel policies are applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristic.