Manager, Medicare Digital Growth and Lead Management

Healthfirst; New York (NY); Hybrid; USD 89,000 - 149,000; Full time

Benefits offered by this job

medical coverage

dental coverage

vision coverage

incentive and recognition programs

life insurance

401k contributions

Job summary

Healthfirst is seeking a Manager of Medicare Digital Growth and Lead Management to lead the digital sales growth and enterprise lead management strategy across Medicare distribution channels. This role drives the digital consumer journey from first engagement to enrollment and retention, while aligning cross-functional teams to improve performance and outcomes.

The candidate will own the Digital channel strategy, optimize funnel performance, and ensure adherence to CMS regulations and

Qualifications

• Bachelor’s degree or equivalent work experience.
• 5+ years in sales strategy, sales operations, digital sales, marketing operations, lead management, healthcare, Medicare Advantage, or a related growth environment.
• Experience supporting digital sales growth, funnel optimization, lead conversion, customer journey improvement, or direct-to-consumer acquisition.
• Understanding of cross-channel lead management concepts, including lead capture, routing, prioritization, nurturing, dispositioning, attribution, and performance tracking.
• Experience using data, dashboards, CRM tools, or sales performance insights to identify opportunities and drive business improvements.
• Strong analytical, communication, problem-solving, prioritization, and cross-functional partnership skills.
• Demonstrated ability to influence stakeholders in a matrixed environment without direct authority.
• Ability to operate in ambiguity, create structure, and drive progress in a new or evolving function.

Responsibilities

• Define and execute the Medicare Digital sales strategy in alignment with growth, member experience, compliance, retention, and distribution goals.
• Serve as a Medicare Sales business owner for the Digital channel, bringing structure, performance visibility, and strategic direction to a developing growth area.
• Partners with Marketing, Digital Customer Experience, Product, Technology, Analytics, Compliance, and Sales teams to improve the digital channel growth and performance.
• Evaluates digital funnel performance and identify opportunities to improve conversion, reduce friction, increase lead quality, improve online enrollment outcomes, and strengthen cost efficiency.
• Shapes how Digital connects with Tele sales, Field, Broker, community-based, and retention channels to support an integrated Medicare distribution strategy.
• Champions test-and-learn approaches that improve digital engagement, consumer experience, re-engagement, and digital contribution to Medicare sales growth.
• Helps advance enterprise Medicare lead management strategy across Tele sales, Field, Broker, and Digital channels.
• Defines Medicare Sales business needs and lead management standards.
• Partners with channel leaders to improve lead flow, channel handoffs, speed-to-lead, source performance, follow-up effectiveness, and lead-to-sale conversion.
• Identifies systemic opportunities to reduce lead leakage, improve data quality, strengthen routing logic, and create greater accountability across channels.
• Ensures lead management strategies balance enterprise consistency with channel-specific needs, capacity, consumer preferences, compliance requirements, and sales priorities.
• Translates digital sales and enterprise lead management performance into clear insights, recommendations, and prioritized actions for Medicare Sales leadership.
• Builds the operating discipline needed for a new function, including performance routines, issue identification, decision support, stakeholder alignment, and outcome tracking.

Skills

Data-driven

Sales strategy

Lead management

CRM tools

Analytical

Cross-functional

Communication

Problem solving

Education

Bachelor's degree

Equivalent work experience

Tools

Salesforce

CRM platforms

Marketing automation

Digital analytics

Lead scoring

Online enrollment platforms

Sales dashboards

Job description

The Manager, Medicare Digital Growth and Lead Management — Digital Sales Growth & Enterprise Lead Management

The Manager, Medicare Digital Growth and Lead Management — Digital Sales Growth & Enterprise Lead Management - will help establish, grow, and optimize Healthfirst’s Medicare Digital sales channel while advancing enterprise lead management strategy across Medicare distribution channels. The Manager will be responsible for helping define the role of Digital within the broader Medicare sales ecosystem, building the performance discipline needed to scale the channel, and partnering across the organization to improve the digital consumer journey from initial engagement through enrollment and retention. In addition, this role will help drive enterprise lead management strategy across Telesales, Field, Broker, and Digital channels. The Manager will serve as a Medicare Sales business owner for lead management standards, business needs, performance opportunities, adoption, and outcome measurement. Success in this role requires comfort operating in ambiguity, creating structure where processes are still evolving, and influencing cross-functional partners without direct authority. The ideal candidate is a data-driven, ownership-minded sales strategist with experience in digital growth, lead management, sales operations, customer journey optimization, and regulated sales environments.

Digital Sales Growth & Channel Strategy (50%)

Helps define and execute the Medicare Digital sales strategy in alignment with Medicare growth, member experience, compliance, retention, and distribution goals. Serves as a Medicare Sales business owner for the Digital channel, bringing structure, performance visibility, and strategic direction to a developing growth area. Partners with Marketing, Digital Customer Experience, Product, Technology, Analytics, Compliance, and Sales teams to improve the digital channel growth and performance. Evaluates digital funnel performance and identify opportunities to improve conversion, reduce friction, increase lead quality, improve online enrollment outcomes, and strengthen cost efficiency. Shapes how Digital connects with Tele sales, Field, Broker, community-based, and retention channels to support an integrated Medicare distribution strategy. Champions test-and-learn approaches that improve digital engagement, consumer experience, re-engagement, and digital contribution to Medicare sales growth.

Enterprise Lead Management Strategy & Execution (30%)

Helps advance enterprise Medicare lead management strategy across Tele sales, Field, Broker, and Digital channels. Defines Medicare Sales business needs and lead management standards. Partners with channel leaders to improve lead flow, channel handoffs, speed-to-lead, source performance, follow-up effectiveness, and lead-to-sale conversion. Identifies systemic opportunities to reduce lead leakage, improve data quality, strengthen routing logic, and create greater accountability across channels. Ensures lead management strategies balance enterprise consistency with channel-specific needs, capacity, consumer preferences, compliance requirements, and sales priorities.

Business Ownership, Performance & Cross-Functional Partnership (20%)

Translates digital sales and enterprise lead management performance into clear insights, recommendations, and prioritized actions for Medicare Sales leadership. Builds the operating discipline needed for a new function, including performance routines, issue identification, decision support, stakeholder alignment, and outcome tracking. Represents Medicare Sales business needs in digital and lead management initiatives, ensuring solutions support growth, consumer experience, operational feasibility, compliance, and measurable sales outcomes. Partners with project managers and delivery teams by providing business direction, requirements, prioritization, subject matter expertise, adoption needs, and post-implementation performance feedback. Navigates ambiguity by clarifying problems, framing options, recommending decisions, and moving work forward in a complex, matrixed environment. Builds strong cross-functional relationships across Sales, Marketing, Digital Experience, Technology, Analytics, Compliance, Operations, and Product to drive accountability and continuous improvement. Ensures digital sales and lead management practices align with CMS regulations, Healthfirst policies, sales integrity expectations, and member experience standards. Additional duties as necessary and as directed.

Minimum Qualifications:

• Bachelor’s degree from an accredited institution or equivalent work experience.
• 5+ years of experience in sales strategy, sales operations, digital sales, marketing operations, lead management, healthcare, Medicare Advantage, or a related growth environment.
• Experience supporting digital sales growth, funnel optimization, lead conversion, customer journey improvement, or direct-to-consumer acquisition.
• Understanding of cross-channel lead management concepts, including lead capture, routing, prioritization, nurturing, dispositioning, attribution, and performance tracking.
• Experience using data, dashboards, CRM tools, or sales performance insights to identify opportunities and drive business improvements.
• Strong analytical, communication, problem-solving, prioritization, and cross-functional partnership skills.
• Demonstrated ability to influence stakeholders in a matrixed environment without direct authority.
• Ability to operate in ambiguity, create structure, and drive progress in a new or evolving function.

Preferred Qualifications:

• Experience in Medicare Advantage, health insurance, managed care, or another regulated sales environment.
• Experience helping build, scale, or optimize a digital sales, ecommerce, online enrollment, or direct-to-consumer growth channel.
• Experience supporting lead management across multiple sales channels, such as Tele sales, Field, Broker, Digital, retail, or community-based sales.
• Experience with Salesforce, CRM platforms, marketing automation, digital analytics, attribution tools, online enrollment platforms, lead scoring, or sales dashboards.
• Familiarity with Medicare sales regulations, CMS requirements, compliant marketing practices, and sales integrity expectations.
• Track record of improving digital conversion, online enrollment, lead routing, speed-to-lead, lead-to-sale conversion, source performance, cost efficiency, or channel scalability.
• Experience partnering with project managers, technology teams, analytics teams, and business stakeholders to translate strategy into business requirements and measurable outcomes.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. HF Management Services, LLC complies with all applicable laws and regulations. Applicants and employees are considered for positions and are evaluated without regard to race, color, creed, religion, sex, national origin, sexual orientation, pregnancy, age, disability, genetic information, domestic violence victim status, gender and/or gender identity or expression, military status, veteran status, citizenship or immigration status, height and weight, familial status, marital status, or unemployment status, as well as any other legally protected basis. HF Management Services, LLC shall not discriminate against any disabled employee or applicant in regard to any position for which the employee or applicant is otherwise qualified. If you have a disability under the Americans with Disability Act or a similar law and want a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to [e-mail] or calling 212-519-1798 . In your email please include a description of the accommodation you are requesting and a description of the position for which you are applying. Only reasonable accommodation requests related to applying for a position within HF Management Services, LLC will be reviewed at the e-mail address and phone number supplied. Thank you for considering a career with HF Management Services, LLC.

Know Your Rights All hiring and recruitment at Healthfirst is transacted with a valid “@healthfirst.org” email address only or from a recruitment firm representing our Company. Any recruitment firm representing Healthfirst will readily provide you with the name and contact information of the recruiting professional representing the opportunity you are inquiring about. If you receive a communication from a sender whose domain is not @healthfirst.org, or not one of our recruitment partners, please be aware that those communications are not coming from or authorized by Healthfirst. Healthfirst will never ask you for money during the recruitment or onboarding process.

Hiring Range*:

Greater New York City Area (NY, NJ, CT residents): $103,400 - $149,430
All Other Locations (within approved locations): $88,700 - $131,920

Benefits:

• medical coverage
• dental coverage
• vision coverage
• incentive and recognition programs
• life insurance
• 401k contributions

Healthfirst is New York’s largest not-for-profit health insurer offering it’s nearly 1.7 million members access to high-quality, affordable healthcare. As part of the community for nearly 30 years, Healthfirst’s unique advantage is rooted in its belief that good health doesn’t start in a doctor’s office. The company’s mission is to put its members first by working closely with care providers and community leaders to address broader issues that can impact health and well-being. This value-based care model is the foundation of the company’s sustained growth in one of the most dynamic markets in the country. So, if you are passionate about what you do and want to work for a company that is focused on the future and dedicated to making a difference in people’s lives, then Healthfirst is for you.