Manager, Marketing Planning And Strategy

Jobtailor; Bentonville (AR); On-site; USD 80,000 - 155,000; Full time

Benefits offered by this job

Performance-based bonus

Health benefits

401(k) and stock purchase

Paid time off

Job summary

Walmart is seeking a Marketing Manager to steward and scale our Walmart Marketplace narrative framework and build enablement systems that bring it to life across seller-facing moments, including events, conversations, pitch decks, and more.

You will serve as the central steward of the Walmart Marketplace story, ensuring messaging is consistently applied, reinforced, and adopted across the organization, while operationalizing processes that drive messaging discipline and visibility into field

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.
• Experience maintaining messaging frameworks and driving adoption of claims-backed enablement systems.
• Strong narrative skills, translating complex concepts into clear, seller-facing storylines.
• Experience partnering with Legal/PR/Finance to substantiate and govern claims.
• Experience building systems that drive messaging consistency and visibility (e.g., scorecards, governance models).
• Strong project management across multiple workstreams in self-paced environments.
• Analytical mindset with ability to link messaging to business outcomes; familiarity with Airtable, CRM tools, and analytics.
• Passion for empowering sellers.
• Nice to have: Marketplace or eCommerce experience; basic design literacy (Figma/Slides); Airtable experience.

Responsibilities

• Maintain and govern the Marketplace narrative framework to ensure consistency across messaging pillars, category narratives, and proof points.
• Operationalize messaging governance and tracking, including an org-wide brand scorecard to monitor adoption and effectiveness.
• Own claims governance end-to-end, maintaining a centralized, compliant, and audit-ready claims library.
• Architect and scale the sales enablement ecosystem, ensuring strong version control, access, and adoption.
• Drive cross-functional alignment to embed consistent messaging across seller-facing teams.
• Support field-facing storytelling for products, programs, and category priorities.
• Help develop and refine total Marketplace and category-level narratives.
• Establish KPIs and insights to measure and optimize messaging impact.

Skills

Narrative skills

Content marketing

Brand strategy

Airtable

CRM tools

Analytics

Project management

Seller enablement

Storytelling

Education

Bachelor's degree in Business/Marketing/Communications

MBA (preferred)

Tools

Airtable

CRM tools

Analytics tools

Job description

Position Summary...

Are you ready to shape how sellers understand and choose Walmart Marketplace? We’re looking for a Marketing Manager to steward and scale our Marketplace narrative framework and build the enablement systems that bring it to life across seller-facing moments - including events, one-to-one conversations, pitch decks, and more.

In this role, you will serve as the central steward of the Walmart Marketplace story, ensuring messaging is consistently applied, reinforced, and adopted across the organization. You will operationalize processes that drive messaging discipline, establish visibility into how our narrative is used in field, and enable our teams to confidently and effectively tell a clear, compelling, and claims-backed story.

About the team:

Your work will directly support seller acquisition, conversion, and category growth by ensuring a consistent and credible Marketplace narrative across all seller touchpoints. As part of a seller marketing strategy team within our seller events, communication and marketing group, you’ll also contribute to campaigns, initiatives, and cross-functional programs that help third-party sellers of all sizes understand and engage with the Walmart Marketplace opportunity.

What you'll do...

• Maintain and govern the Marketplace narrative framework to ensure consistency across messaging pillars, category narratives, and proof points.

• Operationalize messaging governance and tracking, including an org-wide brand scorecard to monitor adoption and effectiveness.

• Own claims governance end-to-end, maintaining a centralized, compliant, and audit-ready claims library.

• Architect and scale the sales enablement ecosystem, ensuring strong version control, access, and adoption.

• Drive cross-functional alignment to embed consistent messaging across seller-facing teams.

• Support field-facing storytelling for products, programs, and category priorities.

• Help develop and refine total Marketplace and category-level narratives.

• Establish KPIs and insights to measure and optimize messaging impact.

What you'll bring:

• 6-8 years in content, product marketing, or content strategy in B2B/SaaS/marketplaces; brand or agency experience preferred.

• Experience maintaining messaging frameworks and driving adoption of claims-backed enablement systems.

• Strong narrative skills, translating complex concepts into clear, seller-facing storylines for our copy team.

• Experience partnering with Legal/PR/Finance to substantiate and govern claims.

• Experience building systems that drive messaging consistency and visibility (e.g., scorecards, governance models).

• Strong project management across multiple workstreams in self-paced environments.

• Analytical mindset with ability to link messaging to business outcomes; familiarity with Airtable, CRM tools, and analytics.

• Passion for empowering sellers .

• Nice to have: Marketplace or eCommerce experience; basic design literacy (Figma/Slides); Airtable experience.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart (https://one.walmart.com/).

Bentonville, Arkansas US-30008: The annual salary range for this position is $80,000.00 - $155,000.00

Hoboken, New Jersey US-10279: The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

• Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...

1601 SE 10th St, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.