Manager, Marketing Operations

A-dec Inc.; Newberg (OR); Hybrid; USD 110,000 - 160,000; Full time

Job summary

A-dec Inc. is seeking a Manager of Marketing Operations to lead the systems, processes, and governance that support Customer Marketing and business growth.

This hybrid role in Oregon will oversee marketing technology, automation, CRM usage, reporting, and cross-functional campaign operations. The position partners with Product Management, Brand & Content, Global Marketing, Sales Operations, and IT to optimize launches, demand generation, and cross-channel campaigns.

Qualifications

• 8+ years of experience in marketing operations, demand generation marketing automation, or related marketing discipline.
• 4+ years of leadership experience managing teams and external partners.
• Experience managing marketing operations systems and platforms, including marketing automation and CRM, Wrike, reporting/analytics tools, and digital marketing technologies.

Responsibilities

• Oversee marketing operations processes, including project intake, workflow management, resource coordination, and planning to support Customer Marketing objectives.
• Manage marketing operations systems and platforms, including automation tools and CRM, Wrike, analytics, and digital marketing tech.
• Drive process improvement, governance, workflow standardization, and scalable operations for campaign execution and data visibility.
• Lead email marketing, lifecycle communications, lead nurture, audience segmentation, lead scoring, and database governance.
• Drive demand generation across paid media, digital campaigns, search, remarketing, and lead capture; monitor performance and optimization.
• Manage external agency partners and vendors, budgets, and contract coordination for paid media and campaigns.
• Collaborate with Product Management, Brand & Content, Digital, Global Marketing, Sales Operations, and IT on campaigns and launches.
• Provide marketing project oversight for new product introductions, campaigns, and go-to-market launches; track timelines, milestones, and assets.
• Develop and maintain dashboards, reporting, analytics, and performance metrics to measure ROI.

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Wrike

Job description

## Manager, Marketing OperationsApplyremote type: Hybridlocations: Oregon - Newberg Campustime type: Full timeposted on: Posted Yesterdayjob requisition id: JR102386At A-dec, we do more than create the highest quality products and services for the dental industry; we strive to deliver a superior employment experience for each of our team members. With an environment that encourages and assists each person in developing to their highest potential, a career at A-dec is incredibly rewarding.## OverviewThe Manager, Marketing Operations leads the systems, processes, and operational strategy that support Customer Marketing initiatives and business growth. This role oversees the marketing technology ecosystem from a marketing operations perspective, including marketing automation, CRM usage, campaign operations, reporting, analytics, and digital marketing tools to ensure platforms, workflows, and governance practices are adopted, scalable, and aligned to business objectives. This role will also oversee demand generation campaign operations and cross-functional launch coordination to ensure marketing programs are efficient, measurable, and continuously optimized. The position leads a marketing operations team and partners with Product Management, Brand & Content, Global Marketing, Sales Operations, and IT to support integrated go-to-market initiatives and customer engagement strategies.**JOB DUTIES AND RESPONSIBILITIES:*** Oversee marketing operations processes, including project intake, workflow management, resource coordination, and operational planning to support Customer Marketing initiatives and business objectives* Manage and optimize marketing operations systems and platforms, including marketing automation tools, CRM from a marketing-use perspective, project management platforms such as Wrike, reporting and analytics tools, and digital marketing technologies.* Drive process improvement, adoption governance, workflow standardization, and operational scalability to support efficient campaign execution, data visibility, and cross-functional marketing effectiveness.* Managing email marketing, customer lifecycle communications, lead nurture programs, audience segmentation, lead scoring, and database governance to support customer engagement and demand generation objectives.* Drive demand generation operations across paid media, digital campaigns, search, remarketing, and lead capture channels; monitor performance and optimization programs to improve lead quality, conversion and marketing effectiveness.* Manage external agency partners and vendors supporting paid media, demand generation search optimization, and marketing operations initiatives, including performance oversight, budgets, and contract coordination.* Partner cross-functionally with Product Management, Brand & Content, Digital, Global Marketing, Sales Operations, and IT teams to support integrated marketing campaigns, product launches, and go-to-market initiatives.* Provide marketing project oversight for new product introduction (NPI) launches, campaigns, and marketing programs, including operational planning, timelines, workflows, milestones, asset readiness, stakeholder communication, launch execution and post-launch performance tracking* Develop and maintain marketing dashboards, reporting, analytics, and performance metrics to support data-driven decision making, lead management visibility, and measurement of marketing effectiveness and ROI.* Manage marketing operations, NPI, paid media, and agency budgets, including forecasting, purchase orders, vendor relationships, contract coordination and spend tracking to ensure operational and financial accountability* Coach and develop marketing operations team members while fostering a collaboration, high-performing environment focused on operational excellence, continuous improvement, and adoption of modern marketing tools and practice.**QUALIFICATIONS:****Required:*** Bachelor's degree in Marketing, Business, Communications or related field* 8+ years of experience in marketing operations, demand generation marketing automation, or related marketing discipline* 4+ years of leadership experience managing teams and external partners* Experience managing marketing operations systems and platforms, including marketing automation CRM, project management tools such as Wrike, reporting/analytics tools, and digital marketing technologies* Strong analytical, organizational, communication, and project management skills* Experience managing budgets, reporting, and marketing performance metrics* Ability to lead cross-functional initiatives and drive operational improvement**Preferred:*** Experience in B2B, healthcare, medical device, or dental industry marketing environments* Experience supporting dealer/distributor and direct-to-customer marketing models* Experience supporting product launches and integrated marketing campaigns* familiarity with digital marketing, paid media, web optimization, and emerging AI-enabled marketing tools.**Disclaimer**This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not to be construed as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. A-dec reserves the right to assign job duties and days and hours of work based on factors such as workload requirements, staffing levels, and customer demands.At A-dec, we value our people and show it by prioritizing an inclusive culture, total well-being, and opportunities for learning and career advancement.**A background check and screen for the illegal use of drugs is required.** *A-dec is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. In addition, A-dec will not discriminate against applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another. \*VEVRAA Federal Contractor”**A-dec is interested in qualified candidates authorized to work in the United States for US-based positions. We are unable to sponsor or take over sponsorship of employment visas.*