Manager, Marketing Insights

Fox News Media; New York (NY); On-site; USD 128,000 - 144,000; Full time

Benefits offered by this job

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Job summary

Fox News Media seeks a Manager, Marketing Insights to leverage data and analytics in support of subscriber acquisition, retention, and engagement strategies. You will turn data into actionable business insights and partner with Marketing to optimize campaigns and offers.

The role requires strong SQL, BI tool proficiency, and experience with subscription metrics. You will build dashboards, conduct cohort analyses, and present clear recommendations to stakeholders across the organization.

Qualifications

• Bachelor's degree in a quantitative field or equivalent practical experience.
• Experience in marketing analytics, subscription/growth analytics, or a related quantitative/reporting role.
• Strong SQL skills — able to independently write queries with joins, aggregations, and CTEs.
• Experience with BI/visualization tools such as Looker, Tableau, or Power BI.
• Proficient in Excel/Google Sheets for ad hoc analysis.
• Excellent communication to explain data findings to non-technical stakeholders.
• Experience with AI tools (e.g., Claude, ChatGPT, Cursor).
• Familiarity with subscription billing platforms (Recurly, Zuora, Stripe Billing).
• Understanding of marketing attribution.
• Prior experience in media, streaming, or content subscription business.

Responsibilities

• Serve as a key strategist for marketing, acquisition, win-back, and retention efforts.
• Own recurring reporting on subscriber acquisition, retention, churn, and cancellations.
• Build dashboards tracking key subscription metrics (churn, cancel rate, plan mix).
• Partner with Marketing to analyze campaign performance and connect spend to acquisition.
• Conduct cohort analysis to identify trends by channel, offer, plan type, and tenure.
• Investigate drivers behind churn and flag actionable takeaways to stakeholders.
• Translate data into clear, digestible summaries and recommendations.
• Maintain and improve recurring reporting processes to reduce manual work.
• Flag data quality issues to Data/Analytics Engineering.

Skills

SQL skills

Marketing analytics

BI tools

Excel/Sheets

Communication skills

AI tools

Billing platforms

Attribution

Media experience

Data storytelling

Education

Bachelor's degree in a quantitative field

Tools

Looker

Tableau

Power BI

Excel

Job description

OVERVIEW OF THE COMPANY

Fox News Media FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct‑to‑consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

FOX is looking for a strategic and analytical Manager, Marketing Insights to join our team. In this role, you will leverage data and analytics to support subscriber acquisition, retention, and engagement strategies. The ideal candidate is a collaborative problem‑solver who can turn data into actionable business insights.

A SNAPSHOT OF RESPONSIBILITIES

• Serve as a key strategist for marketing, acquisition, win‑back, and retention efforts, turning data insights into concrete recommendations on offers, timing, and targeting
• Own recurring reporting on subscriber acquisition, retention, churn (voluntary and involuntary), and cancellations
• Build and maintain dashboards tracking key subscription metrics (churn rate, cancel rate, plan mix, etc.)
• Partner with Marketing to analyze campaign performance across channels and connect marketing spend to downstream subscriber acquisition and retention
• Conduct cohort analysis to identify trends by acquisition channel, offer, plan type, and tenure
• Investigate drivers behind churn and cancellation trends and flag actionable takeaways to stakeholders
• Translate data into clear, digestible summaries and recommendations for marketing and cross‑functional stakeholders
• Maintain and improve recurring reporting processes to reduce manual work and improve accuracy
• Flag data quality issues or tracking gaps to Data Engineering/Analytics Engineering partners

WHAT YOU WILL NEED

• Experience in marketing analytics, subscription/growth analytics, or a related quantitative/reporting role
• Strong SQL skills required — able to independently write queries involving joins, aggregations, and CTEs against large datasets; this is a must‑have
• Marketing intuition — an interest in and feel for how acquisition channels, campaigns, and offers affect subscriber behavior, not just the ability to pull numbers
• Experience analyzing or reporting on subscription/lifecycle metrics (acquisition, churn, cancellations, retention) a plus
• Comfort working in a BI/visualization tool (Looker, Tableau, Power BI, or similar)
• Strong Excel/Google Sheets skills for ad hoc analysis
• Good communication skills — able to explain data findings clearly to non‑technical stakeholders
• Experience with using AI tools such as Claude, ChatGPT, or Cursor
• Familiarity with subscription billing platforms (e.g., Recurly, Zuora, Stripe Billing)
• Understanding of marketing attribution
• Prior experience in media, streaming, publishing, or another content subscription business
• Bachelor's degree in a quantitative field (Statistics, Economics, Math, Business Analytics) or equivalent practical experience

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $128,000.00-144,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.