Manager Marketing - Festivals

AEG; Los Angeles (CA); On-site; USD 76,000 - 100,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401k Plan with employer match 3%

Paid holidays, vacation and sick time

Job summary

AEG Presents is seeking a Marketing Manager for Festivals to lead the marketing assets for calendar events. You will work with artist management, Radio/TV, and the marketing team to craft effective plans that reach the right audience and drive ticket sales.

This role also involves budget tracking and ensuring funds are allocated correctly. You will oversee social media, develop engaging content, and coordinate promotions with media partners to maximize exposure and revenue.

Qualifications

• BA/BS degree in Marketing/Business Communications or PR preferred.
• 4-6 years of related work experience.
• 4-6 years of experience with media buying.
• Proficient in Photoshop and MS Office.
• Experience with social media and online marketing initiatives.
• Knowledge of music industry is preferred.

Responsibilities

• Develop and execute marketing and promotional plans with festival directors, talent buyers, and marketing to plan and oversee spend.
• Manage the marketing budget and advertising settlements for each show ensuring funds are allocated to correct partners.
• Oversee social media accounts, develop ad copy, and implement schedules to reach the target demographic.
• Evaluate show performance and adjust tactics to meet marketing strategy in changing market conditions.
• Supervise publicity, advance press interviews, and coordinate artist availability with management and agencies.
• Develop and pitch promotions to media outlets; negotiate rates and contracts with outlets.
• Identify additional marketing opportunities to boost ticket sales and stay current with trends.
• Collaborate with marketing team and artist management to create assets for campaigns and outreach.
• May oversee interns and assistants.

Skills

Strong communication

Organizational skills

Social media knowledge

Internet savvy

Creative, detail-oriented

Education

BA/BS in Marketing/Business Communications

Tools

Photoshop

MS Office

Job description

Company Information

AEG brings music, sports, and live entertainment together to create moments people remember around the world. Each year, more than 100 million fans experience live events across five continents—from global touring, concerts, and festivals to iconic sports and entertainment destinations. Through our music division, AEG Presents, one of the world’s leading operators of tours, concerts, and music festivals, we help shape the sound of now. We work with artists at every stage of their careers to bring live music to life, connecting artists with fans on stages around the world. Headquartered in Los Angeles, AEG Presents is driven by creativity, innovation, and purpose, and powered by people who want their work to show up in the real world. If you’re ready to help create moments that matter, there’s a place for you here. Because it happens here.

Job Summary

The Marketing Manager- Festivals is responsible for all marketing assets for festivals on calendar. This position will work in conjunction with artist management, Radio/TV, and marketing team to create and develop an effective marketing plan that will reach the correct demographic and target customers appropriate for each show. The Marketing Manager will develop graphic content used to inform the general public of shows for the purpose of gaining ticket sales. This position will also be responsible for maintaining and tracking budgets to make sure funds are allocated correctly. The Marketing Manager will oversee social media accounts and ensure they are up to date with engaging material.

Essential Functions

• Responsible for development and execution of marketing and promotional plans. Collaborates with festival directors, talent buyers, and marketing director to plan and oversee the marketing spend.
• Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated to correct partners. Prepare advertising settlements for each show
• Oversee Social Media accounts for each show. Develop ad copy; implement ad schedules to appeal to a specific demographic and target customer.
• Oversee and evaluate show performance, making adjustments to meet marketing strategy in changing market or competitive conditions
• Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies.
• Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways. Negotiate rates and contracts with various media outlets
• Develop additional marketing opportunities to increase ticket sales when needed. Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events.
• Work with marketing team and artist management to strategize new ways to market shows and reach the correct audience. Request graphics for ecards, banners, posters, social media post, radio station needs and e-mails
• May be responsible for overseeing interns and assistants.

Required Qualifications

• BA/BS Degree (4 years) in Marketing/ Business Communications, PR Preferred
• 4-6 years Of related work experience
• 4-6 years Experience with media buying
• May be responsible for overseeing interns and assistants.
• Strong communication and organizational skills
• Knowledge of social media and online marketing initiatives and strategies
• Must be internet savvy
• Proficient in Photoshop and MS Office
• Creative, detail-oriented person who can juggle multiple tasks
• Knowledge of Music industry preferred
• Passion for music preferred

Payscale: $76,072.00 - $100,000.00

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits

• Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.