Manager, Marketing & Business Development Operations

Evolv Technology; Waltham (MA); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Equity as part of compensation

Medical, dental, and vision insurance

Flexible Spending Accounts (FSA)

401(k) plan with company match

Unlimited vacation policy

Quarterly stipend for perks

Tuition reimbursement

Subscription to Calm

Job summary

Join a forward-thinking company as a Manager of Marketing and Business Development Operations. This role is pivotal in enhancing safety through innovative AI-powered solutions. You will optimize processes, manage tech stacks, and analyze data to drive efficiency and productivity across teams. Collaborate with cross-functional stakeholders to implement best practices and improve performance metrics. Enjoy the flexibility of a hybrid work model while contributing to a mission that makes public spaces safer. If you're passionate about data-driven strategies and impactful marketing, this is the opportunity for you!

Qualifications

• Experience in data analysis and project management is essential.
• Strong communication skills and problem-solving abilities are required.

Responsibilities

• Drive tech efficiency across Marketing and Business Development teams.
• Analyze data to enhance pipeline generation and reporting.

Skills

Data Analysis

Project Management

Communication Skills

Problem Solving

Education

Bachelor's Degree

Relevant Certifications

Tools

HubSpot

Salesforce

ZoomInfo

Ringlead

6sense

Google Analytics

Asana

Zapier

Job description

Manager, Marketing & Business Development Operations

Evolv is looking for a Manager of Marketing and Business Development Operations to help us get to the next stage of our growth. Evolv's mission is to create safer experiences where people live, work, learn, and play. We aim to help organizations detect potential threats, mitigate risk, and enhance safety using AI-powered security solutions with robust insights.

The person in this role will drive tech efficiency and best practices across the Marketing and Business Development teams, including: owning, standardizing, and optimizing our databases, go-to-market workflows, and operational processes to increase team productivity. This role will analyze data to understand market needs and current funnel conversion rates to increase pipeline generation. This person will also build reports and dashboards for leadership and support the cross-functional teams in streamlining Evolv's tech stack.

Success in the Role: What are performance outcomes over the first 6-12 months you will work toward completing?

In the first 30 days, you will:

1. Participate in our new hire orientation, to understand company culture, processes, and expectations.
2. Meet with Marketing team members, Sales Operations and Revenue Applications stakeholders, and leadership to lay the groundwork for future collaboration and communication.
3. Get familiar with Evolv's Marketing and Sales CRMs (HubSpot, Salesforce), including current operational processes, go-to-market workflows, and integrations.
4. Analyze the current Marketing and Business Development tech stack for areas of optimization, including Asana, SalesEngagement, ZoomInfo, Ringlead, and 6sense.
5. Gain an understanding of the reports, dashboards, and analysis needed for communicating business KPIs to leadership and informing business decisions.

Within 3 to 6 months, you will:

1. Become the owner and expert for the Marketing and Business Development tech stack, including HubSpot, 6sense, ZoomInfo, and others.
2. Assess, recommend, and execute plans to improve our email performance metrics with the Brand and Campaign teams.
3. Ensure the integrity and quality of our lead database by standardizing the lead import and enrichment process through ZoomInfo, Ringlead, and other tools.
4. Support Campaign and Business Development campaigns through data pulls and workflow builds as requested.
5. Implement, document, and roll out best practices across the Marketing and Business Development tech stack.
6. Analyze, maintain, and optimize our lead attribution and scoring models through 6sense and HubSpot.

By the end of the first year, you will:

1. Become the owner and expert for the Marketing and Business Development tech stack.
2. Be responsible for building, maintaining, and improving Marketing and Business Development reports and dashboards.
3. Lead the analysis and communication of Marketing and Business Development campaign ROI.
4. Initiate, present, and execute projects to improve team productivity and increase pipeline for the business in collaboration with key stakeholders.

The Work: What type of work will you be doing?

Data & Systems Management

1. Develop and improve data extraction/collection and validation processes.
2. Automate, optimize, and build reports to track and measure KPIs such as campaign attribution, lead conversion rates, and funnel efficacy.
3. Onboard new tools, web apps, and visualizations that solve for emergent measurement challenges as needed.
4. Maintain and continuously improve on current tools.
5. Strengthen integrations and build data flows between platforms wherever possible.
6. Moderate user accessibility for different platforms and manage the quality of data within our systems.

User Training & Documentation

1. Co-develop and share clear training materials and processes for the Marketing and Business Development teams and cross-functional stakeholders.
2. Perform human-centered requirements gathering, design, and feedback collection for new tools, metrics, and frameworks.
3. Ensure that data processes are sustainable by creating cheat sheets, standardization, and maintenance documentation.

Data Strategy

1. Provide strategic and implementation support for internal data challenges.
2. Further develop, implement, and streamline outcomes and measurement frameworks.
3. Planning & Collaboration
4. Ensure that all data infrastructure is in service of meeting overall goals.
5. Embed a data-driven culture.

What is the leadership like for this role?

This role reports to the Senior Director of Demand Generation. We are a data-driven team that is biased towards action and inspired by each other's creativity, team mindset, and willingness to test, learn, and iterate quickly!

Where is the role located?

Evolv's headquarters is based in Waltham, MA. This role is expected to be onsite 3 days per week but also offers remote flexibility.

What is the salary range?

The base salary range for this full-time position is $95,000 - $125,000, + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Requirements

Experience with the following tools are required:

1. HubSpot
2. Salesforce
3. ZoomInfo

Experience with the following tools are preferred:

1. Ringlead
2. 6sense
3. Google Analytics
4. Asana
5. Zapier

Benefits

At Evolv, we're on a mission to help make public spaces safer through innovative security technology. Rooted in our values of authenticity, kindness, courage, drive, and fun, we offer the opportunity to make a real impact. Our team thrives in a supportive, honest environment where creativity and collaboration are celebrated, and where we challenge the status quo to keep improving.

When you join Evolv, you'll not only work with cutting-edge technology but also enjoy competitive benefits that support your well-being, and personal growth.

Our Benefits Include:

1. Equity as part of your total compensation package.
2. Medical, dental, and vision insurance.
3. Flexible Spending Accounts (FSA).
4. A 401(k) plan (and 2% company match).
5. Unlimited vacation policy.
6. Quarterly stipend for perks and benefits that matter most to you.
7. Tuition reimbursement to support your ongoing learning and development.
8. Subscription to Calm.

Evolv Technology ("Evolv") is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We welcome and encourage diversity in the workplace, and all employment decisions are made without regard to race, color, religion, national, social or ethnic origin, sex (including pregnancy), age, disability, HIV Status, sexual orientation, gender identity and/or expression, veteran status, or any other status protected by law in the locations where we operate. Evolv will not tolerate discrimination or harassment based on any of these characteristics.

Evolv is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. If you need a reasonable accommodation as part of the job application process, please connect with us at [e-mail].

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Public Safety