Manager, Marketing

Universal Music Group; Santa Monica (CA); On-site; USD 70,404 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision coverage

Fertility coverage

Wellbeing reimbursements

Student Loan Repayment Assistance

Tuition Reimbursement

401(k) with immediate vesting

Job summary

Universal Music Group in Santa Monica, CA, is seeking a Marketing Manager to lead product and campaign strategy for multiple artists and projects. You will coordinate across departments to ensure brand consistency, manage budgets, and drive growth for releases.

The role requires 5 years in music marketing, a degree in a related field, and bilingual English/Spanish communication. Travel is expected, with a dynamic, global team and competitive benefits.

Qualifications

• 5 years of marketing experience in the music industry.
• Degree in related field preferred.
• Bilingual fluency in English and Spanish.
• Strong communication and teamwork skills.
• Willingness to travel.

Responsibilities

• Develop and execute full marketing plans and campaigns for multiple artists and projects.
• Coordinate all label group facets to maintain focus across launches.
• Manage artist marketing budgets, forecasts, and reporting.
• Collaborate with artists, managers, and marketing teams to evolve brands.
• Analyze campaign performance and translate insights into future releases.

Skills

Marketing

Music industry experience

Campaign management

Budget management

Cross-functional collaboration

Education

Related-field degree

Job description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.How we LEAD:We are currently seeking a Marketing Manager who will handle product and marketing campaign strategy for multiple artists and projects across the IGA Miami roster. This job requires comprehensive communication and coordination internally and externally in order to keep projects moving forward while maintaining the overall artist message and brand.How you’ll CREATE:Develop and execute full marketing plans and campaigns for single and album launchesBuild customized marketing strategies that reflect each artist's unique identityCoordinate all facets of the label group to maintain focus and progress in relation to specific artist’s projectsWork in conjunction with artists, managers, and marketing team to create, maintain, and evolve artist brandsSeek out and maintain the knowledge of each artist and their management team’s processes, goals, and overall efforts in order to maintain a cohesive and effective working relationshipGenerate timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needsCreate and coordinate special events in conjunction with album releases, specific tour dates, and other special eventsServe as key liaison for artist management and labelBrainstorm and produce big marketing ideas, identify the best idea options, and executeManage a high volume of communication - phone calls, emails and meetingsDesign and oversee advertising campaignsCommunicate the status of artists projects routinely with the label staffCollaborate on end-to-end campaign strategy across streaming, socials, digital advertising, creator marketing, content, D2C and live moments.Develop audience growth strategies using fan insights, consumption data, and cultural trends.Partner with Digital Marketing, Audience Development, Commercial Partnerships, Creative, Publicity, A&R, and International teams to maximize campaign impact.Analyze campaign performance and translate insights into recommendations that improve future releases.Identify emerging marketing opportunities across new platforms, creators, and fan communities.Manage artist marketing budgets, forecasts, and campaign reporting.Support artist development by building long-term brand strategies in addition to individual release campaigns.Provide direction to and manage Marketing CoordinatorOther responsibilities as requiredBring your VIBE:Bilingual fluency in English and Spanish is required.Degree in related field preferred5 years of marketing experience in the music industry requiredOrganize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlinesA general knowledge of all departments within a label, including:Digital, publicity, A&R, creative, production and promotionStrong communication and teamwork skillsCreativity and willingness to think outside the boxStrong relationship management skills with artists, managersPassion for music, culture, and emerging trendsExcellent written, verbal, and presentation skillsTravel requiredPerks Playlist:Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):Comprehensive medical, dental, and vision coverageIncluding 100% coverage for out-patient in-network mental health servicesFertility coverage for eligible medical plan participantsWellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)Student Loan Repayment Assistance and Tuition Reimbursement401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contributionA variety of ways to prioritize much-needed time away from work including:Flexible Paid Time Off (PTO) for exempt employees3-weeks PTO for non-exempt employees2-weeks paid Winter Break10 Company Holidays (including Juneteenth and Wellbeing Day)Summer Fridays (between Memorial Day and Labor Day)Generous paid parental leave for every type of parentCheck out our full overview of benefits on the Perks Playlist page of the career site.Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.Universal Music Group is an Equal Opportunity EmployerWe are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.For more information, please click on the following links.E-Verify Participation Poster: English / SpanishE-Verify Right to Work Poster: English | SpanishJob Category:Marketing, Streaming & Digital MediaSalary Range:$70,304 - $90,000The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.