Manager, Marketing

CVSHealth; New York (NY); Hybrid; USD 157,000 - 159,000; Full time

Benefits offered by this job

Medical benefits

401(k)

Stock purchase plan

Life insurance

Well-being programs

Store discount

PTO & holidays

Job summary

CVS Health in New York seeks a Marketing Manager to identify, develop, and evaluate marketing strategies across CVS retail lines. You will support strategy and lead execution of marketing plans, collaborating with stakeholders to drive growth, profitability, and customer value.

The role requires a Master's degree and 2 years in healthcare or related marketing, with expertise in digital platforms, data storytelling, and campaign planning.

Qualifications

• Master's degree in Business Administration, Business Analytics, Marketing Management or related field.
• 2 years of experience in marketing roles in healthcare, insurance, or employee benefits.

Responsibilities

• Identify, develop, and evaluate marketing strategies for CVS Health.
• Lead execution and implementation of marketing plans to drive growth within CVS retail areas.
• Develop pricing strategies and leverage market trends to ensure profitability.
• Prepare data-based storytelling presentations and manage marketing campaigns.

Skills

Marketing strategy

Digital marketing

B2B marketing

Storytelling with data

Sales collateral

Campaign planning

Market research

Education

Master's degree in Business Administration

Master's degree in Marketing Management

Tools

None

Job description

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Position Summary

Identify, develop, and evaluate marketing strategies for CVS Health. Duties include: support strategy development and leading the execution and implementation of marketing plans focused on driving growth within CVS retail business areas; perform marketing creative work, including writing strategic marketing briefs and collaborating with business partner stakeholders on strategy review process; formulate and coordinate marketing activities or policies to promote products or services, working with the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections; leverage consumer insights, healthcare and PBM market trends, and internal data to determine viable business opportunities and translate them into an effective marketing plan; develop pricing strategies, balancing firm objectives and customer satisfaction while leveraging sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends; recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products; and advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. Hybrid position: remote work permitted but must live within commuting distance of designated office location and remain available to report to office as needed and required.

Requirements

Master's degree (or foreign equivalent) in Business Administration, Business Analytics, Marketing Management or related field and two (2) years of experience in the job offered or related occupation. Position requires one (1) year of experience in each of the following:

• Marketing in healthcare, insurance, or employee benefits;
• Digital marketing platforms, creative production, and vendor management;
• Supporting B2B marketing efforts , including downstream / commercial marketing, product management, communications, and business consulting;
• Preparing data-based story telling presentations;
• Sales collateral development;
• Planning and executing of marketing campaigns;
• Conducting market and competitive intelligence research.

Pay Range: $156894.00/year to $159120.00/year.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.

• The Company offers a full range of medical, dental, and vision benefits.
• Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.
• The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits.
• CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.
• As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year.
• Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

This job does not have an application deadline, as CVS Health accepts applications on an ongoing basis.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.