Manager, Marketing

Chico's FAS, Inc.; Fort Myers (FL); On-site; USD 75,000 - 110,000; Full time

Job summary

Chico’s FAS, Inc. is seeking a marketing professional to drive and support seasonal promotional strategies, collaborating with the Director of Marketing.

This role is highly cross-functional across merchandising, design, store operations, data analytics and customer service, with omni-channel responsibilities where applicable. You will work with brand partners to understand customers, develop briefs, and measure strategy effectiveness with the Marketing Analytics team to reduce churn and grow

Qualifications

• Bachelor’s degree in business, marketing or related field required; MBA preferred.
• 5+ years of related marketing experience with high service brands.
• Ability to interpret customer data and turn insights into actions.
• Strong project management skills with multi-channel project delivery.
• Excellent organizational skills with attention to data accuracy.
• Excellent verbal and written communication; ability to simplify analytics storytelling.

Responsibilities

• Support all marketing strategies, short term and long term.
• Develop plans to optimize seasonal promotional programs.
• Create and manage Omni briefs to support marketing strategies.
• Function as the customer filter for marketing communications.
• Partner with Customer Research and deliver insights to guide strategies.
• Provide input on annual and seasonal merchandise strategies and consumer benefits.
• Support programs to retain and grow customers.
• Assist campaigns that reinforce value proposition across the customer life cycle.
• Collaborate with brand partners to understand customers and apply insights to tactics.
• Build collaborative relationships with cross-functional teams.
• Partner with Marketing Analytics to analyze strategy effectiveness.
• Support promotional testing across touchpoints to improve growth and retention.
• Create hindsight materials for seasonal planning.
• Work with Finance to ensure spend stays within budget.
• Manage Loyalty program including retention plan to meet financial objectives.

Skills

Marketing experience

Data interpretation

Project management

Organizational skills

Communication skills

Data storytelling

Education

Bachelor’s Degree in Business, Marketing or related field

MBA preferred

Job description

With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.

Position Objective

In partnership with Director of Marketing, this position is responsible for driving and supporting seasonal promotional strategies. This role is highly collaborative and cross functional, with dependencies on other members of the marketing team, as well as merchandising, design, store operations/communications, data analytics and customer service. This position will have Omni channel responsibilities, if applicable, as well as support marketing strategy performance against operating plans to achieve financial business objectives and practices.

Functional Responsibilities

• In partnership with Marketing leadership, works to support all marketing strategies, short term and long term.
• In partnership with cross functional teams, develops a plan to continually optimize and enhance the brand’s seasonal promotional programs.
• Creates and manages Omni briefs to support marketing strategies.
• Functions as the customer filter for marketing communications.
• Partners with Customer Research dept. and deliver insights to help develop marketing strategies.
• Provides input on annual and seasonal merchandise strategies; assesses strategies and articulates the consumer benefits they provide.
• Supports marketing strategies to retain and grow customers.
• Supports new marketing campaigns and programs that reinforce our value proposition across the customer life cycle to reduce customer churn, increase loyalty and improve the customer experience.
• Works closely with brand partners to develop a deep understanding of our customer and apply them to marketing tactics.
• Builds collaborative working relationships with cross functional teams to facilitate support of marketing strategy.
• Partner with Marketing Analytics team to analyze strategy effectiveness and share the insights and analysis with business partners.
• Supports promotional testing across all customer touch points to continuously improve customer growth, retention and lifetime value.
• Creates hindsight materials to inform cross functional teams during seasonal planning
• Works closely with Financial partners to ensure spend is within monthly and annual budget.
• May manage the Loyalty program including but not limited to; Manage and optimize the loyalty and retention plan for the brand ensuring financial objectives are achieved.

Qualifications

• Bachelor’s Degree in Business, Marketing or related field required; MBA preferred
• 5+ years’ related marketing experience with high service brands
• Demonstrated ability to interpret customer data and research into insights that lead to business actions
• Strong project management skills demonstrated by developing, leading, and delivering complex, multi-channel projects
• Excellent organizational skills with attention to detail and accuracy of data
• Excellent communication skills, verbal, and written, ability to make complex analytics and business challenges into simple stories.

This position may be found in multiple brands. Some duties may vary from brand to brand.

Chico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.