Manager – Lincoln Experiential

Ford Motor Company; Detroit (MI); On-site; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical insurance

Dental coverage

Vision coverage

Parental leave

Back-up care

Vehicle discount

Tuition assistance

Employee groups

Paid time off

Paid holidays

Additional vacation

Job summary

Ford Motor Company in Detroit is seeking a Manager, Lincoln Experiential to lead strategy, development and operations of Lincoln's premium customer experience programs, driving brand loyalty.

You will manage partnerships, curricula, logistics, budgets and vendor relations, shaping growth of Lincoln initiatives and expanding high-impact customer experiences across the ecosystem.

Qualifications

• Bachelor's degree in Marketing, Communications or Business.
• 5+ years in marketing with experiential focus.
• Experience leading agency teams.
• Contract negotiation and vendor relations.
• Budget development and forecasting.
• Excellent executive communication.
• Event experience.
• Luxury mindset.

Responsibilities

• Lead strategic planning, development, and execution of Lincoln Experiences, aligned with brand vision and business objectives.
• Drive creation and enhancement of Experience curricula using market insights and competitive analysis.
• Develop expansion strategies and identify partners to grow brand awareness.
• Monitor competitive landscape and consumer preferences to keep Lincoln experiences best-in-class.
• Oversee partner performance, ensuring brand adherence, standards and financial targets.
• Coordinate logistics for vehicle assets, equipment and personnel for Lincoln experiences.
• Lead integrated marketing and communications for Lincoln events and partnerships with internal teams and agencies.
• Prepare program updates and strategic recommendations for senior leadership.

Skills

Marketing experience

Experiential marketing

Brand partnerships

Budget forecasting

Vendor management

Executive presentation

Event management

Luxury mindset

Education

Bachelor's degree in Marketing

Tools

CRM systems

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position…

• Manager, Lincoln Experiential - leads the strategy, development, and operations of Lincoln's premium customer experience programs, driving brand loyalty by managing partnerships, curricula, logistics, marketing, and budgets to grow the Lincoln ecosystem.
• As the Manager of Lincoln Experiential, you will be instrumental in shaping the future of Lincoln initiatives. You will be responsible for leading the strategic development, operational excellence, and expansion of high-impact customer experiences.
• This role requires a visionary leader who can not only manage complex programs and strategic partnerships but also directly lead and develop external partners to achieve business plan and customer engagement objectives.
• Your ultimate goal will be to strategically funnel customers into Lincoln’s Ecosystem, deepening their brand loyalty and enhancing their driving skills through world-class programs.

What you'll do…

• Lead the strategic planning, development, and execution of Lincoln’s Experiences, ensuring alignment with Lincoln’s overall vision and business objectives.
• Drive the creation and enhancement of innovative Experience curricula, leveraging comprehensive market insights and competitive analysis.
• Develop and implement comprehensive expansion strategies, identifying new market opportunities and strategic partners to grow awareness of the brand.
• Maintain a deep understanding of the competitive landscape and consumer preferences to ensure Lincoln’s experiences remain best-in-class.
• Oversee the management of partner performance, ensuring adherence to brand guidelines, operational standards, and financial targets.
• Oversee logistical planning and execution for vehicle assets, equipment, and personnel to support Lincoln experiences.
• Lead the development and execution of integrated marketing and communication strategies for Lincoln events and partnerships, collaborating closely with internal marketing teams and external agencies.
• Develop and present comprehensive program updates, performance reports, and strategic recommendations to senior leadership.
• Manage budgets, timelines, vendors, and agencies with confidence and clarity

You'll have…

• Bachelor's degree in Marketing, Communications or Business
• 5+ years of relevant experience in marketing, with a focus in Experiential and deep understanding of shopper engagement, sponsorship activation, and live events
• Experience leading agency teams and/or collaborating with agency teams
• Demonstrated experience in contract negotiation, partnership management, and vendor relations.
• Financial acumen with proven experience in budget development, management, and forecasting.
• Self-starter with ability to guide multiple projects with limited supervision and providing project updates along the way.
• Excellent communications skills with ability and comfort presenting to Executive Leadership
• Event experience
• Luxury Mindset

Even better, you may have…

• Budget management
• Partnership negotiation skills
• Events agency background

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115,500-$218,100.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week.