Manager, Lifecycle Execution

Tapestry, Inc.; United States; On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Parental leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Kate Spade New York is seeking a Manager of Email & Lifecycle Marketing to translate lifecycle strategy into high-quality customer communications while leading a team and establishing best-in-class executional processes.

You will oversee end-to-end email and SMS campaigns, ensure QA and on-time delivery, and coordinate cross-functional workflows with partners. The role requires a strong blend of creative briefing, analytics, and leadership across high-volume calendars.

Qualifications

• Bachelor’s Degree required.
• 5+ years of relevant experience building media campaigns with a multi-million-dollar annual budget.
• Hands-on experience with ESP platforms (Cordial preferred).
• Experience within retail or luxury a plus.

Responsibilities

• Manage end-to-end execution of email and SMS campaigns and triggered programs.
• Lead briefing process and ensure alignment with lifecycle and marketing strategies; maintain SLAs.
• Lead the development of lifecycle creative briefs aligned with brand voice and objectives.
• Manage and develop a team of execution specialists and coach platform capabilities.
• Lead weekly post-campaign reporting and identify optimization opportunities.

Skills

Email marketing

Campaign management

Team leadership

Analytics & reporting

Education

Bachelor's Degree

Tools

Cordial ESP

Job description

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Manager, Email & Lifecycle Marketing Primary Purpose:

This role translates lifecycle strategy and marketing briefs into high-quality customer communications, while leading a team and establishing best-in-class executional processes.

Successful individuals will leverage their proficiency in:

Campaign Execution & Operations

• Manage end-to-end execution of email and SMS campaigns and triggered programs
• Ensure accuracy, QA, and on-time delivery across all sends
• Coordinate cross-functional workflows and external partners

Workflow & Process Management

• Lead briefing process and ensure alignment with lifecycle and marketing strategies
• Establish and maintain execution standards and SLAs
• Optimize processes to improve speed, efficiency, and quality

Creative Strategy & Briefing

• Lead the development of Lifecyle creative briefs, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives.
• Partner with creative, marketing, and channel teams to produce compelling assets tailored for segments.
• Ensure consistency in messaging and visual identity across all channels and touchpoints.
• Facilitate creative reviews and feedback loops to optimize asset performance and storytelling.

Team Leadership

• Manage and develop a team of execution specialists
• Provide coaching and build platform and lifecycle capabilities
• Prioritize workload and manage resourcing

Performance & Optimization

• Lead weekly post-campaign reporting and insights
• Identify optimization opportunities and testing hypotheses
• Partner with analytics and strategy teams to improve performance

The accomplished individual will possess:

• Bachelor’s Degree required
• 5+ years of relevant experience building media campaigns with a multi-million-dollar annual budget
• Experience within retail or luxury a plus
• Hands-on experience with ESP platforms (Cordial preferred)
• Strong foundation in testing and measurement methodologies, including A/B testing, with a data-driven mindset to inform decisions
• Strategic thinker and creative problem solver, able to synthesize insights and formulate clear conclusions
• Excellent communication, presentation, and cross-functional collaboration skills
• Highly organized with strong project management capabilities; able to manage multiple priorities and complex workflows efficiently
• Proven ability to execute strategy with precision, delivering high-quality campaign output and managing high-volume calendars
• Advanced analytical skills, including ability to triangulate across datasets to drive measurable impact
• Leadership experience with a track record of mentoring, coaching, and developing high-performing teams

Our Competencies for All Employees

Courage:

Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity:

Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Customer Focus:

Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Dealing with Ambiguity:

Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Drive for Results:

Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

Interpersonal Savvy:

Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.

Learning on the Fly:

Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

Strategic Agility:

Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

Developing Direct Reports and Others:

Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.

Building Effective Teams:

Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Kate Spade. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people.

All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline, and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration.

These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [e-mail] Visit Tapestry, Inc.

Base Pay Range $95,000.00-$115,000.00

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.

Please click here for a complete list of U.S Corporate Compensation & Benefits.

Our Work Experience is the combination of everything that’s unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it’s our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area. At Tapestry, we bring together the iconic brands of Coach and Kate Spade New York—uniting bold ideas, diverse voices, and boundless creativity to stretch what’s possible. Driven by dreamers and makers, we turn passion into progress. By embracing differences and pushing boundaries, we create with purpose, uplift one another, and shape a more inclusive, sustainable future—together.