Manager, Integrated Media - Hydro Flask

OXO International Inc.; United States; Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Salary + Bonus

Healthcare

Dental

Vision

Paid Holidays

401(k) with company match

Paid Time Off

Job summary

Helen of Troy is seeking a Manager, Integrated Media for the Hydro Flask brand in Bend, Oregon. This hybrid role combines on-site collaboration Tue–Thu with remote work Mon and Fri.

You will translate brand priorities into media briefs, lead media planning across paid social, search, and programmatic channels, and coordinate with Marketing COE and external agencies to optimize campaigns. You’ll manage timelines, budgets, and performance while sharing learnings across teams.

Qualifications

• Bachelor's degree required.
• 5+ years of experience planning, managing, or activating digital media campaigns across paid social, search, programmatic, display, retail media, e-commerce, or DTC channels.
• Experience with media agencies and cross-functional partners in a matrixed environment.
• Knowledge of Amazon Ads and retail media platforms such as Walmart Connect, Target Roundel, etc.
• Strong measurement, pacing, budgeting, and executive-ready communication of risks and learnings.

Responsibilities

• Develop media briefs and translate brand priorities into actionable plans.
• Coordinate timing, priorities and feedback across the media team and agency partners.
• Manage day-to-day media planning and activation across paid social, search, programmatic, display, retail media, e-commerce, and DTC channels.
• Monitor timelines, approvals, pacing, performance and optimization needs.
• Capture learnings and support executive updates and cross-functional alignment.

Skills

Communication

Social media tools

Multi-tasking

Attention to detail

Storytelling

Paid media execution

Brand voice

Remote leadership

Cross-functional collaboration

Education

Bachelor's Degree

Tools

Adobe Creative Suite

Job description

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Manager, Integrated Media - Hydro Flask

Department: Marketing for Hydro Flask

Work Location: Bend, Oregon, Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

As the Hydro Flask Media Manager, you’ll help keep our media strategy moving from brief to execution. Partnering closely with the Sr. Manager, Media & Social Strategy, you’ll develop media briefs, bring stakeholder feedback together, coordinate timing and priorities, and manage day-to-day collaboration with our Media AOR. You’ll also connect with the Marketing COE to bring enterprise media standards, measurement frameworks, and best practices into the work, while partnering with our agency across planning, activation, optimization, and reporting. Support the Sr. Manager, Media & Social Strategy, Hydro Flask as SPOC and media decision maker by preparing clear, aligned Hydro Flask media requests, briefs, feedback, priorities, and escalation inputs for the media AOR. Translate Hydro Flask brand priorities, commercial goals, product launches, retail moments, and campaign objectives into actionable media briefs and integrated media plans. Coordinate with Brand, Retail Sales, DTC/eCommerce, Marketing COE Media & Analytics, and agency to align media plans to business priorities, budget guardrails, timing, and measurement expectations. Manage day-to-day media planning and activation follow-through across paid social, search, programmatic, display, retail media, e-commerce, and DTC performance channels. Monitor campaign timelines, deliverables, approvals, pacing, performance, and optimization needs; identify risks early and support resolution with the Marketing Director, COE, and agency partners. Capture campaign learnings, performance highlights, budget implications, and key decisions to support future planning, executive updates, and cross-functional alignment. Serve as a key liaison between media and creative teams, translating media strategies into clear creative requirements, coordinating asset development and delivery. Leverage performance insights to inform creative testing and optimization.

Skills needed to be successful in this role:

• Excellent communication skills, both written and verbal.
• Proficiency in social media management tools.
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
• Strong attention to detail and organizational skills.
• A proactive and creative mindset with a passion for storytelling through social media.
• Experience with paid media execution either in an agency or in-house.
• Demonstrated ability to speak the voice of the brand through social media communication.
• Demonstrated high degree of customer service.
• Ability to manage and influence remote teams.
• Successful track record of interacting and collaborating with other departments on both planning and execution.

Minimum Qualifications:

• Bachelor's Degree.
• 5+ years of experience planning, managing, or activating digital media campaigns across paid social, search, programmatic, display, retail media, e-commerce, or DTC channels.
• Demonstrated ability to translate brand priorities into media briefs, agency direction, campaign timelines, performance expectations, and optimization actions.
• Experience working with media agencies and cross-functional partners in a matrixed operating model, including clear ownership of feedback, escalation, and decision routing.
• Working knowledge of Amazon Ads and retail media platforms such as Walmart Connect, Target Roundel, and other relevant retailer media networks.
• Strong understanding of campaign measurement, pacing, budget stewardship, performance reporting, and executive-ready communication of risks, learnings, and next steps.
• Strong analytical skills with the ability to turn complex performance data into meaningful business insights.
• Understanding of media measurement, attribution, incrementality, and marketing KPIs.
• Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Authorization to work full-time in the United States.

Preferred Qualifications

• Master of Business Administration.
• Experience with graphic design tools (e.g. Adobe Creative Suite) is a plus.

Benefits:

• Salary + Bonus
• Healthcare
• Dental
• Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)
• Paid Time Off (PTO)
• Paid Charitable (volunteer) Leave
• Educational Assistance

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you. #LI-APH1 #LI-Hybrid

For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a diverse and inclusive workplace where all employees can thrive. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. To request an accommodation, please contact Human Resources at [phone].

Founded in 1968, Helen of Troy is a leading global consumer products company with operations across North America, South America, Europe, and Asia. Our portfolio includes trusted brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June - many of which rank among the top brands in their consumer goods categories. We grow and strengthen our brands through innovation, operational excellence, and a collaborative culture focused on delivering exceptional products and experiences for consumers worldwide.

The above statements are intended to describe the general nature and level of work performed and are not intended to be an exhaustive list of responsibilities. Management reserves the right to modify the duties and responsibilities of the position at any time.

Why Join Helen of Troy?

We are proudly powered by our exceptional people, who feel and act like passionate owners. Every day, their experience and skills build superb businesses and create best-in-class capabilities in every corner of our company. We cultivate careers and celebrate our shared success as we create long-term sustainable value together. With over 50 years of experience, we are just getting started. We elevate lives. We soar together. We are Helen of Troy. #WeAreHelenofTroy #Elevating Lives #SoaringTogether