Manager, Integrated Media

ADT; Irving (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

ADT in Irving, TX seeks a Senior Digital Media Strategist to own cross-channel performance and drive business outcomes. You will shape media strategies across search, social, and programmatic, lead optimization cycles, and manage budgets for efficient scaling.

The role requires 6–9 years in digital media strategy, strong analytics, and agency management. Hybrid schedule with on-site collaboration and remote work options may apply.

Qualifications

• 6–9 years of experience in digital media strategy and execution.
• Proven ownership of performance outcomes tied to business KPIs.
• Experience managing media agencies and holding them accountable to results.
• Strong analytical and optimization capabilities.

Responsibilities

• Own cross-channel performance against core KPIs including CPA, volume, conversion rate, and downstream quality signals.
• Translate business objectives into executable media strategies for agency deployment.
• Lead weekly performance reviews and optimization cycles grounded in data.
• Actively manage budget allocation based on efficiency, saturation, and scale opportunity.
• Identify discrepancies between platform-reported metrics and true business outcomes and implement corrective actions.
• Establish and enforce standardized planning, briefing, and optimization workflows.
• Improve pacing, reporting cadences, and decision-making speed.
• Identify inefficiencies across execution and implement practical, repeatable solutions.
• Introduce reporting structures that improve visibility and performance diagnosis.
• Serve as primary point of contact for media agencies across channels.
• Set expectations for output quality, timelines, and performance delivery.
• Validate agency data, recommendations, and optimization approach.
• Drive faster iteration cycles and accountability to business outcomes.
• Partner with internal creative teams to align asset development with channel roles.
• Define and guide creative testing frameworks tied to performance objectives.
• Feed performance insights back into creative development to improve outcomes.
• Build and maintain cross-channel reporting that reflects business performance.
• Standardize metrics, definitions, and reporting approaches.
• Support evolution of attribution models and incrementality testing.
• Surface actionable insights that inform decision-making.
• Identify opportunities to reduce manual workflows across reporting and optimization.
• Test and scale automation or AI-driven solutions that improve performance or efficiency.
• Streamline internal and agency processes to reduce lag and redundancy.

Skills

Strong analytical skills

Cross-channel media expertise

Media strategy and execution

Agency management

Stakeholder communication

Creative performance linkage

Reporting and attribution frameworks

Meta & Google & Bing

Tools

Programmatic platforms

Job description

Position Summary:

This role owns cross-channel media performance across media with specific interest in search, social, and programmatic. All media will have direct accountability to business outcomes. The position is responsible for improving how media is planned, executed, and measured while maintaining performance as the primary mandate.

Duties and Responsibilities:

• Own cross-channel performance against core KPIs including CPA, volume, conversion rate, and downstream quality signals


• Translate business objectives into executable media strategies for agency deployment


• Lead weekly performance reviews and optimization cycles grounded in data


• Actively manage budget allocation based on efficiency, saturation, and scale opportunity


• Identify discrepancies between platform-reported metrics and true business outcomes and implement corrective actions


• Establish and enforce standardized planning, briefing, and optimization workflows


• Improve pacing, reporting cadences, and decision-making speed


• Identify inefficiencies across execution and implement practical, repeatable solutions


• Introduce reporting structures that improve visibility and performance diagnosis


• Serve as primary point of contact for media agencies across channels


• Set expectations for output quality, timelines, and performance delivery


• Validate agency data, recommendations, and optimization approach


• Drive faster iteration cycles and accountability to business outcomes


• Partner with internal creative teams to align asset development with channel roles


• Define and guide creative testing frameworks tied to performance objectives


• Feed performance insights back into creative development to improve outcomes


• Build and maintain cross-channel reporting that reflects business performance


• Standardize metrics, definitions, and reporting approaches


• Support evolution of attribution models and incrementality testing


• Surface actionable insights that inform decision-making


• Identify opportunities to reduce manual workflows across reporting and optimization


• Test and scale automation or AI-driven solutions that improve performance or efficiency


• Streamline internal and agency processes to reduce lag and redundancy

Skills and Responsibilities:

• Strong analytical capability with the ability to diagnose performance issues and drive measurable improvement


• Deep cross-channel expertise across search, paid social, and programmatic media


• Ability to translate business objectives into actionable media strategy and execution


• High level of operational rigor, organization, and process discipline


• Effective agency management and stakeholder communication skills


• Ability to connect creative strategy to performance outcomes


• Experience leveraging reporting, measurement, and attribution frameworks


• Proficiency across major platforms (Meta, Google, Bing, programmatic platforms)

Minimum Qualifications:

• 6–9 years of experience in digital media strategy and execution


• Proven ownership of performance outcomes tied to business KPIs


• Experience managing media agencies and holding them accountable to results


• Strong analytical skillset with hands-on optimization experience

Preferred Qualifications:

• Experience with attribution modeling and incrementality testing


• Experience working across integrated media environments


• Familiarity with automation or AI-driven media optimization tools

Communication Skills:

• Writing, Talking/Hearing on the phone (Continually=67-100% of workday)

Location: Our office follows 4 days on-site and 1 day remote schedule

Travel:

• Occasionally, less than 25%