Manager, Influencer & Community

FashionUnited; New York, Northern (NY, KY); Hybrid; USD 98,000 - 126,000; Full time

Benefits offered by this job

Health & Well-being

Associate Discount

Summer Fridays

Community Impact

Winter Break

Job summary

Madewell is seeking a Manager, Influencer Strategy & Relations to lead influencer partnerships that build brand awareness, engagement, and conversion. You will identify, recruit, and nurture creators who embody Madewell's values and resonate with our audience—turning relationships into standout campaigns.

The ideal candidate brings 6+ years in influencer marketing, a network across talent and agencies, strong negotiating skills, and fluency in platforms like Instagram, TikTok, and emerging

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 6+ years of influencer marketing experience, ideally within beauty or fashion.
• Experience negotiating contracts, usage rights, and compensation with talent, agents, and agencies.
• Fluency in social platforms (Instagram, TikTok, Substack and other emerging channels).
• Excellent communication and negotiation skills with influencers and partners.
• Strategic thinker who can move from big-picture to hands-on execution.
• Strong analytical skills to translate data into insights.
• Highly organized, able to juggle multiple priorities and tight deadlines.

Responsibilities

• Develop and execute a multi-dimensional influencer community strategy to build brand awareness and scale across platforms and campaigns.
• Partner cross-functionally with marketing and creative teams to translate product priorities into strategies and amplify content across channels.
• Lead community-related projects and activations (pop-ups, events) as an extension of strategy.
• Stay ahead of industry trends and creator formats to keep Madewell at the forefront of culture.
• Concept, negotiate, and manage multiple paid influencer partnerships end-to-end from briefing to usage rights.
• Maintain influencer relationships across campaigns and tiers as true collaborators.
• Build creator seeding lists and manage outreach, product trafficking and content management.
• Brief and manage deliverables with the creative team to ensure on-brand content.

Skills

Influencer marketing

Relationship-building

Negotiation

Social platforms fluency

Communication

Strategic thinking

Analytics

Project management

Education

Bachelor's degree in Marketing / Communications

Tools

CreatorIQ

Dash Hudson

Influencer databases

Job description

At Madewell, we believe that great style starts with great design. Since 2006, we’ve been creating premium denim and foundational wardrobe pieces for men and women that balance quality, authenticity, and versatility. From iconic jeans perfected by denim experts to the essential tee, the most versatile shoe, and the timeless leather bag—if it’s Madewell, it’s made well.

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

Madewell | Manager, Influencer Strategy & Relations

Madewell is looking for a bold, relationship-first storyteller to lead our influencer strategy and help shape the next chapter of our brand community. This is a rare opportunity to build and scale a program at the intersection of culture, creativity, and commerce — turning creator relationships into some of our most powerful brand moments.

In this role, you'll own the development and execution of influencer partnerships that build brand awareness, deepen engagement, and drive conversion. You'll identify, recruit, and cultivate relationships with creators who embody Madewell's values and resonate with our audience — and you'll bring the strategic vision to turn those relationships into standout campaigns.

The ideal candidate blends creativity, strategic thinking, and natural relationship-building instincts. You'll come in with an existing network across talent, agents, and agencies, and you'll use it to expand Madewell's community of creators, tastemakers, and partners. You're equally comfortable thinking big-picture and rolling up your sleeves to execute flawlessly — and you're energized by the idea of building something meaningful from the ground up.

Key Responsibilities:

• Support in the development and execution of a multi-dimensional community strategy that builds brand awareness and unlocks scale across tiers, platforms, and campaign types.

• Partner cross-functionally with marketing and creative teams to translate product and brand priorities into compelling strategies; finding ways to integrate and amplify content across owned channels.

• Contribute to community-related special projects and experiential activations (e.g., pop-ups, events) as an extension of strategy.

• Stay ahead of industry trends, platform shifts, and emerging creator formats, bringing fresh ideas that keep Madewell at the forefront of culture.

Partnership & Campaign Execution

• Concept, negotiate, and manage multiple paid influencer partnerships end-to-end — from briefing and contracting through content delivery and usage rights — with a focus on top-of-funnel awareness and engagement.

• Own and maintain influencer relationships across all campaigns and tiers, ensuring every partner feels like a true collaborator.

• Build creator seeding lists and mailers tied to key product moments, collaborations, and launches. Lead organic gifting/seeding efforts across outreach, coordination, product trafficking, and content management.

• Brief and manage creative deliverables in partnership with the creative team, ensuring every piece of content is on-brand and on-strategy.

Measurement, Budget & Operations

• Generate comprehensive performance reporting to inform and optimize future partnerships, partnering with performance marketing to set goals tied to business growth.

• Support with the management of influencer budgets, ensuring optimal allocation of resources to maximize ROI.

• Ensure all partnerships comply with relevant legal and regulatory guidelines (e.g., FTC disclosure requirements).

Team & Community

• Mentor and guide junior team members and interns, helping build a strong bench for the broader team.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.

• 6+ years of influencer marketing experience, ideally within beauty or fashion, including experience with large-scale, complex seeding initiatives.

• Demonstrated success negotiating contracts, usage rights, and compensation terms with talent, agents, and agencies.

• Deep fluency in social platforms (Instagram, TikTok, Substack and other emerging channels), content trends, and what makes creator content perform.

• Excellent communication and negotiation skills, with a track record of building lasting relationships with influencers and external partners.

• Strategic, creative thinker who can move fluidly between big-picture vision and hands-on execution.

• Strong analytical skills, with the ability to translate campaign data into actionable insight.

• Highly organized project manager, comfortable juggling multiple priorities and tight deadlines in a fast-paced environment.

• Proficiency with influencer marketing and analytics tools (e.g., CreatorIQ, Dash Hudson, influencer databases) strongly preferred.

• Working knowledge of FTC disclosure requirements and other influencer marketing regulations.

Benefits + Perks

• Health & Well-being -Eligible associates and family members receive medical, dental, prescription and vision insurance,family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.

• Associate Discount -We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).

• Summer Fridays -In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.

• Community Impact -We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.

• Winter Break -In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

Salary Range: $97,600.00 - $126,300.00

At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.