Manager, Influencer

GNC; Pittsburgh (Allegheny County); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401K program with company match

30% employee merchandise discount

Job summary

A leading health and wellness company in Pittsburgh is seeking a Manager, Influencer. This full-time role involves leading the influencer marketing strategy, managing both internal teams and external agencies, and executing multi-channel campaigns. Ideal candidates will have 5–7 years of relevant experience, a deep understanding of social media platforms, and strong leadership skills. This position offers a competitive salary and comprehensive benefits including medical, dental, and 401K with company match.

Qualifications

• 5–7 years of experience in influencer marketing or ambassador management.
• Proven track record managing multi-tiered influencer campaigns.
• Deep knowledge of TikTok, Instagram, and YouTube.

Responsibilities

• Lead the strategy and growth of GNC's influencer ecosystem.
• Manage internal team and external agency partners.
• Own quarterly planning, budgeting, and forecasting.

Skills

Influencer marketing

Team management

Project management

Analytical skills

Communication skills

Tools

CreatorIQ

Aspire

TikTok Creator Marketplace

Job description

Overview

Join to apply for the Manager, Influencer role at GNC.

Base pay range

$90,000.00/yr - $100,000.00/yr

This range is provided by GNC. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

What We’re Looking For

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

The Manager, Influencer Marketing leads the strategy, execution, and performance optimization of all ambassadors and influencer initiatives across brand-building and commerce-driven programs. This role is responsible for growing the #TeamGNC creator community, overseeing a mix of brand and performance influencer programs, and driving measurable impact. This role will oversee an internal specialist and external agency partners, while collaborating cross-functionally with Media, Creative, Ecomm, and Brand Marketing teams.

What You’ll Do

This is a Full-Time Salary Position

Job Responsibilities

• Lead the strategy, and growth of GNC’s full influencer ecosystem, including always-on ambassador programs, paid influencer campaigns, affiliate/“affluencer” partnerships.
• Manage and develop internal team members (i.e. Influencer Specialist) and external agency partners to ensure seamless campaign execution and relationship management.
• Own quarterly planning, budgeting, and forecasting for all influencer efforts, ensuring alignment to goals and business KPIs.
• Campaign Execution & Optimization: Oversee all phases of influencer campaigns—from briefing and talent vetting to approvals, activation, amplification, and reporting.
• Ensure influencer content aligns with GNC’s brand standards and connects authentically to consumer needs and trends.
• Partner with Paid Media team to amplify top-performing influencer content across platforms and ensure integration with broader media strategies.
• Lead the development of performance benchmarks, testing frameworks, and ROI reporting to inform strategy and optimize future campaigns.
• Community Building & Program Expansion: Evolve and grow the #TeamGNC influencer community across key tiers (mega, macro, micro, nano), with a strong focus on authenticity, diversity, and niche relevance.
• Lead surprise-and-delight activations, product seeding, and launch moments to foster brand love and social buzz.
• Partner closely with cross-functional teams to identify opportunities to leverage influencer partnerships/content across channel mix.
• Stay ahead of platform shifts, creator economy trends, and competitive influencer strategies to inform program evolution.

Supervisory Responsibilities

• This position manages individual contributors

Qualifications

• 5–7 years of experience in influencer marketing, ambassador management, or creator strategy—ideally within DTC, wellness, fitness, or lifestyle industries.
• Proven track record managing multi-tiered influencer campaigns and driving measurable results (i.e. reach, engagement, traffic, sales).
• Deep knowledge of TikTok, Instagram, YouTube, and emerging creator platforms and monetization tools.
• Strong leadership, team management, and project management skills.
• Proficient in influencer platforms/tools (i.e. CreatorIQ, Aspire, LTK, TikTok Creator Marketplace).
• Comfortable managing budgets, contracts, and performance reporting.
• Passion for wellness, innovation, and community building.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
• Solid understanding and application of mathematical concepts
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as internal and external clients
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and senior management
• Self-motivated with critical attention to detail, deadlines and reporting

Benefits

Benefit Offerings: Medical, Dental, Vision, STD, LTD, Paid Company Life Insurance, 401K program with company match, 30% employee merchandise discount on GNC products & 20% employee discount on 3rd party products, Monthly Free Product Offers, and access to the Employee Assistance Program.