Manager, Growth Mail

HelloFresh; New York (NY); On-site; USD 98,000 - 113,000; Full time

Benefits offered by this job

401K match

Generous PTO

Health benefits

85% HelloFresh subscription discount

Job summary

HelloFresh in New York seeks a Manager, Growth Mail to own direct mail strategy for Factor US. You will lead campaigns from concept to production, optimize spending across programs, and partner with Marketing, Creative, and Analytics to drive growth and ROI.

You will manage external vendors, analyze results, and develop forecasts for quarterly plans. A strong background in direct mail, budgeting, and cross-functional leadership is required for success in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proficiency in Microsoft Office Suite/ Google Suite.
• Demonstrated experience managing direct mail campaigns from concept to execution.
• Strong written and verbal communication skills.
• Familiarity with direct mail best practices, including segmentation, creative testing, and response tracking.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Fluency in growth marketing KPI’s such as CAC, CPA, CPM, CVR, and LTV.
• Hands-on experience building campaign spend forecasts, business plans, and financial scenario models.

Responsibilities

• Define the strategy, manage, and scale new customer acquisition for Factor through direct mail campaigns.
• Develop and execute direct mail campaigns from concept to completion, including segmentation, creative development, production, and analysis.
• Strategically allocate spend across direct mail campaigns to maximize impact within budget, while seeking cost-saving opportunities.
• Collaborate with marketing, creative, and analytics to align direct mail with overall objectives.
• Manage relationships with printers, mail houses, data providers, and agencies for timely execution.
• Use data-driven insights to optimize campaign performance and ROI.

Skills

Direct mail

Campaign strategy

Vendor management

Analytical skills

Cross-functional

Excel

Google Analytics

Budgeting

Education

Bachelor’s degree in Marketing/Business

Tools

Microsoft Office

Google Suite

Job description

Manager, Growth Mail

The Manager, Growth Mail (Factor US) is responsible for driving the growth strategy, execution, and continuous optimization of direct mail campaigns to acquire high-value customers for Factor. Driving deep strategic ownership of the Factor brand, this role requires a balance of analytical rigor, creative vision, and vendor management.

You will…

• Define the strategy, manage, and efficiently scale new customer acquisition for Factor through direct mail campaigns.
• Develop and execute direct mail marketing campaigns from concept to completion, including segmentation, creative development, production, and analysis.
• Strategically allocate spend across various direct mail campaigns to ensure maximum impact within budgetary constraints, while continuously seeking opportunities for cost-saving measures.
• Collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure alignment of direct mail strategies with overall marketing objectives.
• Manage relationships with external vendors, including printers, mail houses, data providers and creative agencies to ensure timely and cost-effective execution of campaigns.
• Utilize data-driven insights to continuously optimize campaign performance and drive improvements in response rates, conversion rates, and ROI.
• Monitor industry trends and best practices in direct mail marketing to identify opportunities for innovation and competitive advantage.
• Provide regular reporting and analysis on campaign performance, including key metrics and actionable insights for optimization.
• Oversee the development and maintenance of the direct mail marketing calendar, ensuring timely execution and coordination with other marketing channels.
• Serve as the primary direct mail point of contact for Finance and Legal regarding forecasting models, quarterly business plan submissions, contract negotiations, and invoice approvals.

You are…

• Experience: You have 6-8 years of direct mail marketing experience, preferably in a manager or similar role.
• Strategic Thinker: You look beyond immediate campaign metrics to map long-term channel roadmaps, evaluate white-space partner opportunities, and build partner segmentation frameworks.
• Influential Communicator: You excel at leading through influence—driving alignment across Creative, Analytics, and Finance without direct authority.
• Analytical: You have strong analytical skills and are proficient in data analysis tools such as Excel or Google Analytics to derive actionable insights from campaign performance data.
• Detail-oriented: You possess exceptional attention to detail, ensuring accuracy and quality in all aspects of campaign execution.
• Collaborative: You thrive in a collaborative team environment and excel at building relationships with internal and external stakeholders to achieve common goals.
• Results-driven: You are highly motivated by achieving measurable results and continuously strive to optimize campaign performance and ROI.
• Organized: You have excellent organizational skills and can effectively manage multiple projects simultaneously, meeting deadlines and delivering high‑quality work.
• Innovative: You are proactive in identifying opportunities for innovation and improvement in direct mail strategies and processes.

At a minimum, you have…

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proficiency in Microsoft Office Suite/ Google Suite
• Demonstrated experience managing direct mail campaigns from concept to execution.
• Strong written and verbal communication skills.
• Familiarity with direct mail best practices, including segmentation, creative testing, and response tracking.
• Ability to thrive in a fast‑paced, deadline‑driven environment.
• Fluency in growth marketing KPI’s such as CAC, CPA, CPM, CVR, and LTV.
• Hands‑on experience building campaign spend forecasts, business plans, and financial scenario models.

You’ll get…

• Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities
• Generous PTO and flexible attendance policy
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast‑paced, mission‑driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

#Factor #JD1008

New York Pay Range

$97,755—$113,050 USD