Manager Go To Market

La Senza; Ohio; On-site; USD 90,000 - 130,000; Full time

Job summary

La Senza in Columbus, OH is seeking an experienced Manager, Go-to-Market to lead product launches, seasonal campaigns, and promotional events across stores and ecommerce. You will build scalable launch processes and manage timelines, cross-functional readiness, and day-to-day project details.

The role requires 5+ years in go-to-market, product launches, merchandising, or retail project management, with strong analytical skills and proficiency in Excel.

Qualifications

• Bachelor’s degree in Business, Marketing, Retail Management, or related field.
• 5+ years of go-to-market, product launch, merchandising, or retail project management.
• Experience in specialty or multi-channel retail strongly preferred.
• Strong project management skills for multiple launches at once.
• Experience with project management tools such as Asana, Smartsheet, Monday.com, or similar.
• Strong analytical skills and proficiency in Microsoft Excel and Office Suite.
• Ability to operate independently in a lean environment and collaboratively as part of a team.
• Ability to influence across all levels of the business.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.

Responsibilities

• Own the go-to-market calendar for product launches, seasonal floorsets, campaigns, and promotional events.
• Develop and manage launch timelines, milestones, and deliverables across Merchandising, Planning & Allocation, Marketing, Visual, Ecom, Store Operations, and Supply Chain.
• Lead launch readiness meetings and ensure product, inventory, content, marketing, and store execution are aligned and on time.
• Identify risks, dependencies, and conflicts, and drive resolution with cross-functional partners.
• Coordinate launch communications and toolkits for stores and ecommerce.
• Build, document, and continuously improve the go-to-market process, stage gates, and playbooks.
• Measure launch performance against sales, sell-through, inventory, and margin goals.
• Lead post-launch reviews to capture learnings and recommend improvements.
• Support expansion into new markets and channels with scalable launch frameworks.

Skills

Go-to-market

Product launch

Merchandising

Retail PM

Project management

Excel

Education

Bachelor's degree in Business, Marketing, Retail Management, or related field

Tools

Asana

Smartsheet

Monday.com

Microsoft Excel

Office Suite

Job description

We are a growing specialty retail organization based in Columbus, Ohio, focused on delivering exceptional customer experiences while building strong, high-performing teams. As a small-to-mid-sized business, we operate with agility and a hands-on leadership approach, creating opportunities for meaningful impact and professional growth.

We are seeking an experienced Manager, Go-to-Market, to lead and elevate our go-to-market process during an exciting phase of growth and operational expansion.

Position Overview

The Manager, Go-to-Market will serve as the go-to-market leader for our global retail business, orchestrating product launches, seasonal campaigns, and promotional events across stores and ecommerce. Reporting to the SVP, Global Retail Operations, this is a hands-on role responsible for both strategy and execution. The ideal candidate is comfortable building scalable launch processes and rolling up their sleeves to manage timelines, cross-functional readiness, and day-to-day project details.

Key Responsibilities:

Launch Planning & Execution

• Own the go-to-market calendar for product launches, seasonal floorsets, campaigns, and promotional events
• Develop and manage launch timelines, milestones, and deliverables across Merchandising, Planning & Allocation, Marketing, Visual, Ecom, Store Operations, and Supply Chain
• Lead launch readiness meetings and ensure product, inventory, content, marketing, and store execution are aligned and on time
• Identify risks, dependencies, and conflicts, and drive resolution with cross-functional partners
• Coordinate launch communications and toolkits for stores and ecommerce

Process & Performance

• Build, document, and continuously improve the go-to-market process, stage gates, and playbooks
• Measure launch performance against sales, sell-through, inventory, and margin goals
• Lead post-launch reviews to capture learnings and recommend improvements
• Support expansion into new markets and channels with scalable launch frameworks

Business Partnership

• Serve as the central point of contact for launch status and escalations
• Prepare launch and campaign updates for senior leadership
• Calendarize and balance store and ecommerce workload in partnership with Store Operations
• May have one or more direct reports to hire, coach, lead, and develop

Qualifications

• Bachelor’s degree in Business, Marketing, Retail Management, or related field
• 5+ years of experience in go-to-market, product launch, merchandising, or retail project management
• Experience in specialty or multi-channel retail strongly preferred
• Strong project management skills with the ability to manage multiple launches at once
• Experience with project management tools such as Asana, Smartsheet, Monday.com, or similar
• Strong analytical skills and proficiency in Microsoft Excel and Office Suite
• Demonstrated ability to operate independently in a lean environment and collaboratively as part of a team
• Ability to influence across all levels of the business
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills