Manager, Global Events

Tapestry, Inc.; United States; Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401 (K)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Coach is seeking a Manager, Global Events to lead and execute a wide range of global events and activations across North America, EMEAI, and Asia. You will translate brand storytelling into memorable client-facing experiences that align with campaign objectives and fashion with Gen Z relevance.

In this hybrid role, you’ll craft detailed production timelines, budgets, and creative briefs, collaborate cross-functionally, and stay ahead of trends in luxury events and influencer activations.

Qualifications

• Minimum of 5 years of event production, experiential marketing, or brand activation experience.
• Proven ability to manage multiple projects simultaneously with exceptional attention to detail.
• Strong understanding of luxury, fashion, lifestyle, and Gen Z consumer trends.
• Experience producing VIP, media, press, and influencer-focused events.
• Collaborative, solutions-oriented mindset with a hands-on approach to execution.
• Excellent communication, organizational, and project management skills.
• Ability to thrive under pressure and adapt quickly in a deadline-driven environment.

Responsibilities

• Support the development and execution of a wide range of global events and activations, from concept through production and on-site execution.
• Lead the planning and production of global press, influencer and VIP events across key markets in North America, EMEAI and throughout Asia to create seamless, elevated experiences.
• Concept and execute innovative retail activations across bespoke locations and seasonal pop-ups, creating memorable client-facing experiences that drive engagement and support Gen Z customer acquisition through social-first programming.
• Develop and maintain Global Event Toolkits that empower regional markets to execute events consistently, ensuring alignment with campaign objectives and brand messaging.
• Build and manage key event documents, including creative briefs, production timelines, budgets, invoice trackers and post-event reporting & recaps.
• Stay current on emerging trends in events, culture, hospitality, entertainment, and consumer engagement, bringing fresh ideas and innovation to the team.

Skills

Event production

Experiential marketing

Brand activation

VIP/media events

Cross-functional collaboration

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last for you to be yourself in. Coach is part of the Tapestry portfolio a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Manager, Global Events

Key Responsibilities

Support the development and execution of a wide range of global events and activations, from concept through production and on-site execution. Lead the planning and production of global press, influencer and VIP events across key markets in North America, EMEAI and throughout Asia to create seamless, elevated experiences. Concept and execute innovative retail activations across bespoke locations and seasonal pop-ups, creating memorable client-facing experiences that drive engagement and support Gen Z customer acquisition through social-first programming. Develop and maintain Global Event Toolkits that empower regional markets to execute events consistently, ensuring alignment with campaign objectives and brand messaging. Build and manage key event documents, including creative briefs, production timelines, budgets, invoice trackers and post-event reporting & recaps. Stay current on emerging trends in events, culture, hospitality, entertainment, and consumer engagement, bringing fresh ideas and innovation to the team.

Qualifications and Experience

Minimum of 5 years of event production, experiential marketing, or brand activation experience. Proven ability to manage multiple projects simultaneously while maintaining exceptional attention to detail. Strong understanding of luxury, fashion, lifestyle, and Gen Z consumer trends. Experience producing VIP, media, press, and influencer-focused events. Collaborative, solutions-oriented mindset with a hands-on approach to execution. Excellent communication, organizational, and project management skills. Ability to thrive under pressure and adapt quickly in a deadline-driven environment #LI-SG2; #LI-HYBRID

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration.

American Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264.

Tapestry, Inc. Base Pay Range $90,000.00-$110,000.00

Here are some of the benefits that we offer:

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance

Please click here for a complete list of U.S Corporate Compensation & Benefits.

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area. At Tapestry, we bring together the iconic brands of Coach and Kate Spade New York uniting bold ideas, diverse voices, and boundless creativity to stretch what’s possible. Driven by dreamers and makers, we turn passion into progress. By embracing differences and pushing boundaries, we create with purpose, uplift one another, and shape a more inclusive, sustainable future together. Our Brands Spark Personal and Emotional Connections Our brands go beyond products—they inspire confidence, encourage self-expression, and build lasting emotional connections with consumers. Through constant innovation and deep customer insight, we anticipate where shoppers are headed and adapt to meet them with personalized, seamless experiences. Our digitally powered, unified shopping journey allows our brands to become part of people’s lives meeting them when, where, and how they choose to shop.