Manager, Digital Product Management – AI Products & Platform Engineering

Publicis Groupe ANZ; Boston (MA); Hybrid; USD 89,000 - 136,000; Full time

Job summary

Digitas in Boston is seeking a Manager, Digital Product Management – AI Products & Platform Engineering to shape and advance our bespoke generative AI platform. You’ll collaborate with product managers, engineers, and stakeholders to implement features, manage daily operations, and ensure reliability and scalability of AI tools and platforms.

You will lead agile teams, apply BDD/TDD methodologies, and translate business needs into actionable technical plans while ensuring quality and timely

Qualifications

• Bachelor’s degree in Computer Science, Engineering, Information Technology, or related field.
• 4+ years in technology roles, supporting cross-functional teams in agile environments.
• Hands-on experience with generative AI, ML, or related tech.
• Familiarity with MarTech platforms and digital marketing/advertising tech.
• Ability to translate business requirements into actionable technical plans and deliver results.
• Experience with modern web development and/or software development processes and standards.
• Familiarity with web/application APIs.
• Experience supporting product or platform development with agile/Scrum.
• Strong communication and collaboration skills.
• Ability to troubleshoot and support technical delivery across multiple projects.

Responsibilities

• Translate business needs into technical requirements and actionable tasks.
• Identify new features and integrations aligned with platform goals.
• Stay current with generative AI and MarTech trends to inform best practices.
• Apply BDD and TDD methodologies with clear acceptance criteria.
• Collaborate with QA to develop test cases and ensure quality.
• Lead day-to-day agile development activities and ensure adherence to standards.
• Support execution of the product roadmap and feature delivery.
• Provide hands-on technical oversight and troubleshooting for new features.
• Monitor platform performance and gather user feedback for improvements.
• Assist integration of tools, APIs, and vendor solutions.

Skills

Generative AI

Product management

Agile methodologies

BDD

TDD

Cross-functional collab

Communication

Education

Bachelor’s degree in Computer Science or related field

Tools

Jira

Figma

Diagramming tools

APIs

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Manager, Digital Product Management – AI Products & Platform Engineering

Digitas is seeking a skilled and motivated Manager, Digital Product Management – AI Products & Platform Engineering to help shape and advance our bespoke generative AI platform. In this role, you’ll collaborate with cross-functional teams to deliver impactful AI-powered solutions for our agency and clients. You will work closely with product managers, engineers, and stakeholders to implement features, manage daily operations, and ensure the reliability and scalability of our AI tools and platforms.

Key Responsibilities

• Collaborate with Product Managers, engineers, and stakeholders to translate business needs into clear technical requirements and actionable tasks.
• Identifyand recommend new features, functionalities, partnerships, and integrations that align with platform goals and client needs.
• Stay current with generative AI,MarTech, and related technologies to inform best practices and recommend improvements.
• Apply Behavior Driven Development (BDD) andTest DrivenDevelopment (TDD) methodologies, gathering and defining business requirements and user stories, and writing acceptance criteria using Gherkin-style formats.
• Collaborate with the QA team to develop comprehensive and effective test cases.
• Day-to-day management of agile development teams, including supporting stand-ups, sprint planning, and retrospectives.
• Ensure teams arefollowingbest practices, coding standards, and agile processesasestablished.
• Partner with Product Managers to support the execution of the product roadmap and delivery of new features on our proprietary generative AI platform.
• Provide hands-on technical oversight, troubleshooting, and problem-solving as new features and enhancements are developed.
• Monitor platform performance, gather user feedback, and support ongoing enhancements.
• Support integration of new tools, APIs, and vendor solutions, collaborating with architects and infrastructure teams as needed.
• Communicate technical concepts clearly to both technical and non-technical stakeholders.
• Identifyand help resolve blockers to keep development teams on track and projects moving forward.

Who You Are

• Technically adept and passionate aboutGenerativeAI(and related tech), innovation, and delivering high-quality solutions.
• [Become] A skilledexpertinleveragingthe features of our bespoke platform and applying prompt engineering techniques to enhance capabilities and support the Solutions team.
• Proficient in using a range of tools-including the Atlassian suite, Figma, and diagramming tools-to effectively manage and support fast-paced development teams.
• Committed to learning and stayingup-to-datewith AI andMarTechtrends.
• Collaborative and detail-oriented, with a proven ability to thrive in dynamic environments.
• Flexible and resourceful, able to adapt to changing business needs and priorities.
• Clear communicator who can explain technical concepts to a variety of audiences.
• Enjoys working hands-on with teams, supporting both technical and project management needs.

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• Bachelor’s degree in Computer Science, Engineering, Information Technology, or a related field, or equivalent practical experience.
• 4+years in technology roles, with experience supporting cross-functional development teams in an agile environment.
• Hands-on experience with generative AI, machine learning, or related technologies.
• Familiarity withMarTechplatforms, tools, and the digital marketing or advertising technology landscape.
• Proven ability to translate business requirements into actionable technical plans and deliver results.
• Experience with modern web development and/or software development processes and standards.
• Familiarity with web/application APIs.
• Experience supporting product or platform development, with exposure to agile/Scrum methodologies.
• Strong communicationand collaboration skills.
• Ability to troubleshoot, problem-solve, and support technical delivery across multiple projects.

Preferred

• Experience in a professional services, agency, or consulting environment.
• Experiencepresenting technical concepts to clients or stakeholders.
• Experience using no/low-code platforms to create multi-step agents/workflows.

2026-171806

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $88,540.00 - USD $135,632.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.