Manager, Digital Product Analytics

MGM Resorts International; Las Vegas (NM); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Wellness incentive programs

Hotel, F&B, retail and entertainment,

Free meals in employee dining room

Free parking on and off shift

Health & Income Protection benefits

Professional and personal development

Job summary

MGM Resorts International in Las Vegas seeks a Manager of Digital Product Analytics to lead measurement across web and app experiences, translate user behavior into actionable insights, and partner with Product, UX, Engineering, and Analytics leaders to improve adoption and digital revenue.

You will own reporting, define KPIs, support instrumentation, oversee tagging governance, and drive experimentation with rigorous analysis, data validation, and self-serve dashboards for stakeholders.

Qualifications

• Strong background in turning data into actionable business insights.
• Experience defining KPIs and measurement strategies across web/app products.
• Familiarity with tagging governance, data layers, and event taxonomies.

Responsibilities

• Own digital product reporting for web/app experiences, translating behavior into recommendations.
• Define measurement strategy and KPIs for product initiatives.
• Partner on instrumentation and tagging across web/app experiences.
• Support tagging governance, releases, and documentation.
• Lead experimentation measurement and learning loops, including A/B/multivariate tests.
• Perform QA and data quality checks, investigate anomalies, and remediate gaps.
• Conduct hands-on analysis using SQL/Python and BI tools to build dashboards and quantify impact.

Skills

Digital analytics

SQL

Python

Data storytelling

KPI analysis

Tools

Adobe Analytics

Adobe Launch

Google Tag Manager

Databricks

Job description

Las Vegas, Nevada

THE SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Manager of Digital Product Analytics (Insights & Implementation) is a subject matter expert responsible for driving actionable insights and ensuring reliable measurement across MGM Resorts' digital products, including web, mobile app, booking and eCommerce flows, digital check-in, digital key, loyalty experiences, and other customer-facing journeys. This role operates at the intersection of analytics and implementation partnering with Product, UX, Engineering, and Analytics leaders to define measurement needs, ensure accurate instrumentation, and translate customer behavior into clear recommendations that improve adoption, conversion, and digital revenue.

THE DAY-TO-DAY:

• Own digital product reporting and insight delivery for assigned web/app experiences, translating customer behavior, funnel performance, and engagement patterns into clear, actionable recommendations through strong storytelling and stakeholder communication.
• Define measurement strategy and requirements for product initiatives, partnering with Product, UX, Engineering, and stakeholders to establish KPIs, success criteria, and measurement approaches that support both day-to-day performance monitoring and deeper customer journey analysis.
• Partner on instrumentation to ensure accurate, scalable data collection, contributing to (and in some cases directly owning) tracking specifications, event schemas, data layer requirements, and tagging approaches across web and app experiences.
• Support and/or lead tagging implementation and governance activities using tag management systems (e.g., Adobe Launch or similar), including coordinating releases, maintaining standards and documentation, and ensuring consistency across platforms and experiences.
• Drive experimentation measurement and learning loops, including defining test success metrics, ensuring proper tracking for A/B and multivariate tests, analyzing results with statistical rigor, and communicating insights and next steps to product partners.
• Execute proactive data quality monitoring, QA, and troubleshooting, including validation/auditing of analytics implementations, investigation of anomalies, and partnership with engineering and analytics stakeholders to remediate tracking gaps or regressions.
• Perform hands-on analysis using digital analytics tools and raw data, leveraging SQL/Python and BI tools to build dashboards, answer business questions, quantify opportunity size and financial impact, and enable stakeholders with trusted self-serve insights where possible.

THE IDEAL CANDIDATE:

• The ideal candidate has more than three years in digital/product analytics, measurement, or related roles delivering business impact through insights and analytics.
• They have hands-on experience with SQL and/or Python and working with modern data environments (e.g., Databricks or similar).
• They have experience with digital analytics platforms and/or tag management tools (e.g., Adobe Analytics, Adobe Launch, Google Tag Manager, or equivalent).
• They are proficient in analyzing web/app behavior (funnels, conversion, engagement, journeys) and communicating recommendations to stakeholders.
• They have working knowledge of digital measurement implementation concepts (event taxonomy, data layers, QA/validation, release considerations).
• They bring strong analytical skills with ability to quantify financial impact and prioritize opportunities.

THE PERKS & BENEFITS:

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free meals in our employee dining room
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

VIEW JOB DESCRIPTION:

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12888

Are you ready to JOIN THE SHOW?