Manager, Digital Paid Media

WaveDivision Holdings, LLC; California; Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k with employer match

Medical, dental, vision, life, and STD

Paid time off

Floating holidays

Paid holidays

Sick leave

Tuition reimbursement

Employee discount

Full-time benefits

Job summary

Astound is seeking a Manager, Digital Paid Media to lead a multi-channel paid media strategy, optimize performance, and drive customer acquisition. You will manage a multi-million-dollar budget and coach a high-performing team across search, social, programmatic, affiliate, and retargeting initiatives.

Collaborating with Analytics, eCommerce, and senior leadership, you will apply data-driven insights, forecasting, and attribution to improve revenue and efficiency while evolving the paid media

Qualifications

• Bachelor’s degree preferred in Marketing, Digital Marketing, Communications, or related fields.

Responsibilities

• Own paid media strategy across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.

Skills

Paid media management

Team coaching

Analytics

Forecasting

Attribution

Performance measurement

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Meta Ads

Programmatic

Affiliate platforms

First-party data

AI-enabled optimization

Excel

Education

Bachelor’s degree

Tools

GA4

Looker

Tableau

BigQuery

Excel

CJ Affiliate

Impact

Job description

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award‑winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere.

A Day in the Life of the Manager, Digital Paid Media leads the organization's paid digital acquisition strategy and is responsible for optimizing performance across paid search, paid social, programmatic, affiliate, and retargeting channels. This role manages a multi‑million‑dollar media budget, develops and leads a high‑performing team, and drives customer acquisition, revenue growth, and marketing efficiency through data‑driven decision‑making. Working closely with eCommerce, Analytics, Finance, Brand, Creative, and agency partners, the manager identifies growth opportunities, optimizes channel performance, and delivers strategic insights and recommendations to senior leadership that support business objectives and long‑term growth.

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high‑performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.
• Other duties as assigned.

What You Bring to the Table

• 5–8+ years managing paid media in a high‑volume, service‑based/subscription, eCommerce, telecommunications, or direct‑to‑consumer business.
• Performance marketing background focused on efficient acquisition, conversion, and growth.
• Track record of coaching and managing high‑performing teams.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
• Hands‑on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
• Familiarity with Impact or CJ affiliate platforms preferred.
• Knowledge of first‑party data, CRM/CDP, audience, and AI‑enabled optimization tools preferred.
• Management of complex performance media budgets; $10M+ preferred.
• Agency or telecommunications background preferred.
• Challenger‑brand and regional marketing background desirable.
• Skilled at building full‑funnel strategies and scaling acquisition efficiently.
• Comfort managing competing priorities in a fast‑paced environment.
• Advanced Excel skills.
• Strong communication skills with the ability to translate performance data, strategies, and recommendations into clear, compelling messages for senior leadership and cross‑functional partners.

Education

Bachelor’s degree preferred in Marketing, Digital Marketing, Communications, or related fields or an equivalent combination of education and experience.

Benefits Package

• 401k retirement plan, with employer match Insurance options including: medical, dental, vision, life and STD insurance
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Employee discount program
• *Benefits listed above are for regular full‑time position

Base Compensation

The base compensation range for this position is $95,000 - $130,000 plus opportunities for benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, relevant skills, experience, and capabilities.

Mission Statement

* Take care of our customers

* Take care of each other

* Do what we say we are going to do

* Have fun

Equal Opportunity Employer

Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business.

FCO (For San Francisco Candidates only)

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

CCPA Employee Privacy Policy (For California Candidates Only)

https://www.astound.com/wp-content/uploads/2023/09/CCPA-Employee-Privacy-Notice.pdf

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award‑winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere.