Manager, Digital Merchandise

Belk; Charlotte (NC); On-site; USD 70,000 - 90,000; Full time

Job summary

Belk is seeking a Manager, Digital Merchandise who will be responsible for creating a best-in-class customer experience through effective site merchandising strategies. Joining the Digital Merchandising team, you will develop and execute strategies that enhance customer engagement and increase revenue.

The ideal candidate will have a bachelor’s degree or equivalent experience, along with 1-3 years of digital merchandising leadership experience. This role includes managing item setup workflows and partnering with marketing to drive visual merchandising initiatives.

Qualifications

• Bachelor's degree or equivalent experience is required.
• 1-3 years of digital merchandising leadership experience.
• Experience in a fast-paced changing environment.

Responsibilities

• Develop and execute improvements in the customer shopping experience.
• Mentor and lead digital merchandisers.
• Manage item setup workflow and ensure product accuracy.
• Provide reporting on business status and opportunities.
• Partner with marketing to execute visual merchandising strategies.

Skills

Knowledge of principles in Marketing

Knowledge of Merchandising

User Experience

Software Proficiency in Microsoft Office

Understanding of online retail

Data analysis and reporting

Education

Bachelor's degree and/or equivalent years of experience

Tools

Microsoft Office

Web content management system

Web analytics

Job description

Overview

The Manager, Digital Merchandise is responsible for creating a best in class customer experience through effective site merchandising strategies for assigned family of business.

Responsibilities

• Utilize applied knowledge of Digital Merchandising to develop and execute improvements in the customer shopping experience to increase revenue and conversion.
• Provides leadership within Digital Merchandising team; mentors and leads digital merchandisers.
• Manage all aspects of item setup workflow for assigned family of business. Partner with internal and external contacts to ensure accuracy of product set up and on time site launches.
• Maintain product onsite reporting and take action accordingly.
• Provide weekly and as needed reporting on business status, risks, and opportunities.
• Partners with Digital Marketing to execute visual merchandising strategies by leveraging analytics to drive increases in engagement and conversion.
• Create and manage category page content/linking strategies; provides direction to Marketing creative team to develop and execute category initiatives and strategies.
• Performs insightful category analysis to determine optimization opportunities in assortment or online customer experience.
• Influences cross-functional business leaders in establishing family of business digital objectives.
• A/B tests effectiveness of merchandising strategies; refines strategy based on measured results.
• Serves as the digital subject matter expert for cross-functional partners to include digital planning and marketing teams, vendors, omni buying and planning teams and DMM’s.
• Recommends enhancements/updates based on category knowledge, competitive analysis, and customer behavior.
• Partners to define proper taxonomy and attribution.
• Monitors site experience in partnership with analytics team and adjust based on customer engagement.
• Assist with customer service questions, warehouse issues and product questions.

Education

• Bachelor's degree and/or equivalent years of experience

Work Experience

• 1-3 years of digital merchandising leadership experience
• Experience operating successfully in a fast-paced changing environment

Knowledge, Skills & Abilities

• Knowledge of principles in Marketing, Merchandising, or User Experience
• Software Proficiency in Microsoft Office, Outlook, web content management system, and web analytics
• Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts
• Understanding of KPIs, data analysis and reporting
• Understanding of appropriate technology platforms and retail systems
• Understanding of web site information architecture, taxonomies and site mapping.