Manager, Digital Marketing - Provident Entertainment

Sony Music Global Job Board; Franklin (VA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision coverage

401K + employer matching

Life & disability insurance

Job summary

Sony Music Entertainment seeks a Manager of Digital Marketing to lead audience-first campaigns for artist brands and projects. You will develop strategies, manage content calendars, and oversee social, email, and paid media to drive fan engagement and revenue.

The role requires strong data analytics, video and image editing skills, and experience in music or entertainment. Collaboration with artists, management, and partners is essential.

Qualifications

• Experience developing and implementing marketing strategy with a focus on digital marketing and social media.
• Proven competency in deriving insight and action through data analytics; quantitative skills to analyze campaigns.

Responsibilities

• Develop digital campaign strategies that position artists for cultural relevance, fan connection and long-term brand growth.
• Create and maintain campaign documents, rollout plans, content calendars and marketing timelines.
• Oversee strategy and execution of social content, fan communications, websites, email and SMS campaigns, and paid advertising.
• Lead paid media execution across GA4 and Meta Ads Manager; leverage insights to maximize ROI.
• Collaborate with artists, management, creative teams, external partners and internal departments to bring campaigns to life from announce through release and beyond.
• Identify and partner with tastemakers to drive authentic creator campaigns and increase UGC.
• Partner with internal teams and vendors to create and distribute short-form content.
• Contribute to post-production by editing assets for platform-specific distribution when required.
• Build vendor relationships, negotiate rates, and manage compliance with regulatory requirements.

Skills

Digital marketing

Social media

Data analytics

Video editing

Image editing

Music industry

Education

Bachelor's degree in marketing / promotions / advertising

Job description

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As Manager, Digital Marketing, you will lead the strategy, execution, and optimization of digital campaigns for assigned artist brands and projects. This role is responsible for developing audience-first marketing strategies that drive fan engagement, music consumption, growth across digital platforms, and contribute to bottom-line revenue.

The ideal candidate is equal parts strategist, creative thinker, trend forecaster, and project manager with a deep understanding of music culture, short-form content, fan communities, and the evolving digital landscape. This role requires strong collaboration across artists, management, creative teams, external partners, and internal departments to bring campaigns to life from announce through release and beyond. Support across the roster will fluctuate based on release schedules and priority campaigns.

What you’ll do:

• Develop digital campaign strategies that position artists for cultural relevance, fan connection, long-term brand growth, and deliver measurable ROI across various releases


• Create and maintain strategic campaign documents, rollout plans, content calendars, and marketing timelines


• Oversee strategy and execution of social content, fan communications, websites, email and SMS campaigns, and paid advertising


• Lead paid media execution across GA4 and Meta Ads Manager, leveraging performance insights and conversion-focused copywriting across ads, email, SMS, landing pages, and social content to maximize campaign efficiency and ROI


• Serve as an internal resource and educator for artists and teams on emerging digital platforms, audience behaviors, tools, trends, and digital best practices


• Expand and deepen external partner relationships (media outlets, influencers, digital platform reps)


• Identify and partner with tastemakers to drive authentic, timely creator campaigns and increase UGC


• Partner with internal teams, artists, management, and external vendors to create, manage, and distribute compelling short-form content that keeps artist social channels active, engaging, and aligned with artist branding


• Contribute to short-form content post-production by editing and optimizing assets for platform-specific distribution when required


• Commission or run ad hoc reports needed for strategic planning or partner communication


• Build vendor portfolio, negotiate rates and fees, and activate vendors appropriately to meet goals


• Manage legal and regulatory compliance in a complicated and evolving environment, including COPPA, online privacy, data security, etc.


• Serve and manage internal and external clients’ needs with professionalism and excellence

Who you are:

• Experience developing and implementing marketing strategy with a focus on digital marketing / social media required (generally gained through 3 or more years of experience)


• Proven competency in deriving insight and action through data analytics, specifically in digital space; advanced quantitative skills to analyze campaigns to determine success


• Video & image editing capabilities a must


• Experience in music, lifestyle or entertainment industry desired


• Bachelor degree in marketing, promotions, advertising or related field a plus


• A keen interest in latest innovations in the digital discipline and ability to translate latest trends into action


• A strong desire to support music and platforms of Christian music artists


• Proficiency with both Macs and PCs; ability to use common software packages and online/mobile applications


• Proven organizational skills, including experience in project management


• Proven outstanding verbal communication and interpersonal skills with experience maintaining constructive working relationships with superiors, colleagues, and individuals inside and outside company


• Excellent written communication skills with ability to quickly produce marketing-savvy copy. Ability to communicate on behalf of our artists in digital space


• Ability to prioritize tasks based on importance, urgency, and time constraints while maintaining composure and effectiveness under pressure and changing conditions


• Ability to learn new duties and adjust to new situations encountered on job within a reasonable amount of time


• Ability to adapt behavior and manner based on expectations and needs of audience

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day


• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best


• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching


• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans


• Investment in your professional growth and development enabling you to thrive in our vibrant community.


• The space to accelerate progress, positively disrupt, and create what happens next


• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.