Manager, Digital Marketing Operations

Stantec; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible working

Additional leave

Learning programs

Salary continuance insurance

Mental health support

Employee assistance

Job summary

Stantec is seeking a seasoned Manager, Digital Marketing Operations to lead the enterprise marketing technology, CRM, data and website priorities. You will drive governance, roadmaps, and an operating model that enables scalable, audience-led marketing across the global organisation.

Collaborating with Marketing, IT, Data and Analytics teams, you will shape investment direction, advance analytics capabilities and champion responsible AI adoption to improve planning and personalisation across

Qualifications

• Degree or equivalent experience in marketing, digital, technology, data, business or related discipline.
• 10+ years of progressive experience in digital marketing operations, marketing technology, CRM, digital experience, marketing data or related disciplines, ideally in a complex global or matrixed organisation.

Responsibilities

• Define strategy and roadmaps for marketing data, reporting and insight, including Power BI integration.
• Lead enterprise CRM and marketing operations strategy with audience data, segmentation, automation and personalised marketing.
• Govern CRM and marketing automation at scale across a complex global organisation.
• Set strategy and product roadmap for enterprise website and digital experiences, balancing audience needs with business priorities.
• Oversee enterprise marketing technology roadmap, prioritising investments and lifecycle management.
• Advise on responsible AI adoption across marketing to improve insight and efficiency.
• Partner with IT, Content, Performance Marketing, Data and Analytics to create connected experiences.
• Lead, develop and coach a high-performing team and manage budgets and external partners.

Job description

Manager, Digital Marketing Operations

Your Opportunity

Are you ready to work alongside talented, creative colleagues, make a meaningful impact in your community, and build your career? Meet Stantec. Ranked among the world’s most sustainable companies, we’re known for delivering some of the most exciting and innovative projects across the globe with the strength of more than 34,000 team members. And we want you on our team.

This role leads Stantec’s enterprise digital marketing operations, setting the strategy, roadmaps, governance and operating model for the data, CRM, technology, website and operational capabilities that underpin our global digital marketing ecosystem. Leading marketing data and insight, CRM and marketing operations, and website and digital experience, you’ll set priorities and investment direction across these interconnected capabilities to enable connected, scalable, audience-led and measurable marketing. Working closely with Marketing, IT, Data and Analytics teams, you’ll own the integrated marketing technology and AI roadmap, evaluating emerging capabilities and advising where Stantec should invest, simplify or evolve its digital marketing ecosystem.

Reporting to the Senior Director of Marketing and Digital, some of the activities you’ll focus your energy on include, but are not limited to:

Data, CRM & Marketing Operations

• Define the strategy and roadmap for marketing data, reporting and insight, including the continued development of Power BI and integration of new data sources to support decision-making.
• Set and lead Stantec's enterprise CRM and marketing operations strategy, developing CRM, audience data, segmentation, automation and personalised marketing as core enterprise capabilities.
• Establish the governance, standards and adoption approach required to scale CRM and marketing automation across a complex global organisation.

Website, Technology & AI

• Set and own the strategy, product roadmap and investment priorities for Stantec’s enterprise website and related digital experiences, balancing audience needs, business priorities and performance insights.
• Own the enterprise marketing technology roadmap, making informed recommendations on technology investment, integration, simplification and lifecycle management.
• Set the direction for the responsible adoption of AI across marketing, identifying opportunities to improve insight, planning, personalisation, automation and efficiency.

Partnerships & Influence

• Act as the senior marketing partner to IT and development teams, translating enterprise marketing priorities into scalable technology and digital experience solutions.
• Partner with Content Marketing, Performance Marketing, IT, Data and Analytics to create connected audience and digital experiences.
• Act as a trusted advisor to senior marketing, business and technology leaders on digital capabilities, investment priorities and emerging opportunities.

Leadership & Change

• Lead, develop and inspire a high-performing specialist team, building capability through coaching and development.
• Manage priorities, resources, budgets and external partners against strategic priorities.
• Lead the evolution, adoption and transformation of digital marketing capabilities and ways of working across a complex global and matrixed organisation.

Your Capabilities and Credentials

• Strong strategic understanding of digital marketing operations, marketing technology and data.
• Deep understanding of CRM, segmentation, marketing automation and personalised marketing.
• Strong understanding of website strategy, UX, digital analytics and digital development processes.
• Working knowledge of data integration, business intelligence, privacy and responsible AI governance.
• Strong product, roadmap, investment prioritisation and commercial decision-making capability.
• Ability to translate complex marketing objectives into clear technology, data and platform requirements.
• Strong strategic judgement, with the ability to navigate ambiguity, competing priorities and complex stakeholder needs.
• Excellent people leadership, stakeholder management, adoption and influencing capability.
• Demonstrated ability to lead enterprise change and build alignment across Marketing, IT, Data and technology stakeholders.
• Ability to balance innovation with scalability, governance, data quality, privacy and operational sustainability.

Education and Experience

• Degree or equivalent experience in marketing, digital, technology, data, business or a related discipline.
• 10+ years of progressive experience in digital marketing operations, marketing technology, CRM, digital experience, marketing data or related disciplines, ideally within a complex global or matrixed organisation.
• Significant experience leading multidisciplinary digital teams and developing specialist capability.
• Demonstrated success developing and executing integrated enterprise digital or marketing technology strategies and roadmaps.
• Proven experience building, evolving or transforming digital marketing capabilities, platforms, operating models and ways of working.
• Strong experience with CRM and marketing automation, ideally including HubSpot or a comparable enterprise platform.
• Demonstrated experience with marketing data, analytics and reporting environments, including Power BI or comparable business intelligence tools.
• Experience owning or influencing enterprise website strategy, UX and digital development roadmaps.
• Demonstrated ability to make strategic prioritisation and investment decisions across competing digital, data and technology requirements.
• Proven ability to advise, influence and constructively challenge senior stakeholders across Marketing, IT, Data and specialist partner teams.
• Experience managing resources, budgets, vendors and external partners against strategic priorities.

What we offer

We offer many benefits to ensure your professional development & wellbeing are ongoing.

• Genuine Flexible Working Arrangements - Including work from home opportunities, provision for school term contracts, job sharing and part-time employment.
• Option to purchase up to 4 weeks additional leave.
• Learning and Talent Development Programs - Including Global programmes, online learning and on-the-job learning.
• Professional Memberships, Salary Continuance Insurance (SCI), Service Recognition Awards.
• Mental Health, Employee Assistance Program and Wellbeing Programs.

Culture

Stantec is serious about healthy work-life balance, diversity, inclusion & equity, indigenous relations, innovation, community engagement, corporate sustainability, and social wellbeing. We have employee groups for women, LGBTQI+, neurodiversity, and more! Our employees play sport, fundraise, volunteer, learn, and have fun together.

We are committed to reconciliation and to building respectful relationships with Aboriginal and Torres Strait Islander peoples. We're better together when different perspectives are welcomed and valued, and we're committed to a workplace where everyone can belong and thrive. If you need any adjustments to participate in our recruitment process, please let us know.

Applications close Tuesday 24 November 2026.

No Agency CVs will be accepted at this time.

Applicants must have the right to work in Australia or New Zealand.