Manager, Digital Marketing & Communications

Voyant Beauty; La Grange (IL); On-site; USD 85,000 - 110,000; Full time

Job summary

Voyant Beauty is seeking a Digital Marketing & Communications Manager to develop and execute our digital marketing and communications strategy, strengthening brand awareness, driving new customer acquisition, and supporting business growth.

This role leads our digital presence through website management, content strategy, social media, demand generation, and corporate communications, partnering closely with Sales, Innovation, R&D, Human Resources, Operations, and Executive Leadership.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 4–6 years in digital marketing, communications, or demand generation.
• Experience with B2B campaigns and content marketing.
• Background in beauty or consumer-packaged goods is a plus.

Responsibilities

• Develop and execute integrated digital marketing strategies across channels.
• Lead website strategy, content roadmap, and SEO efforts.
• Coordinate ABM programs, social media, and executive communications.
• Partner with sales, product, and leadership to drive growth.

Skills

Digital marketing strategy

Demand generation

B2B marketing

Content marketing

SEO & GEO

ABM

CRM platforms

Marketing automation

Website strategy

Vendor management

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Salesforce

Google Analytics

Job description

Voyant Beauty believes our people are more than just employees; they’re the driving force behind everything we achieve. Our culture fosters teamwork, respect, and camaraderie, ensuring that every individual’s contribution is valued and celebrated. We invest in their growth, providing opportunities for development and advancement within our dynamic team.

Voyant Beauty is a company that specializes in the development and manufacturing, of beauty, personal and home care products. We work with various brands, retailers, and businesses to create customer formulations and products tailored to their needs. This can include skincare, haircare, bath and body products, fragrances, and more. Essentially, Voyant Beauty serves as a one-stop-shop for companies looking to bring their beauty and personal care product ideas to life.

Safety is a core value at Voyant Beauty. We prioritize the well-being of our team members, ensuring a safe and secure environment where everyone can thrive and excel.

If you’re seeking to be part of a team where your talents are valued, your safety is paramount, and your efforts contribute to meaningful change, then Voyant Beauty is the place for you. Come join us and be a part of our journey.

A Brief Overview

The Digital Marketing & Communications Manager is responsible for developing and executing Voyant Beauty's digital marketing and communications strategy to strengthen brand awareness, support new customer acquisition, and drive business growth. This role leads the company's digital presence through website management, content strategy, social media, demand generation, and corporate communications while partnering closely with Sales, Innovation, R&D, Human Resources, Operations, and Executive Leadership. The position also manages external marketing vendors and ensures consistent messaging across all digital and communication channels.

What You Will Do

• Develop and execute integrated digital marketing strategies that support lead generation, account-based marketing (ABM), customer acquisition, innovation launches, trade shows, and strategic business growth. Monitor campaign performance and recommend improvements to maximize engagement, lead conversion, and marketing effectiveness.
• Own the corporate website strategy, content, performance, and optimization roadmap. Manage website vendors, improve user experience, SEO and Generative Engine Optimization (GEO), monitor website analytics, and ensure website content accurately reflects Voyant Beauty's capabilities, value proposition, and strategic positioning.
• Develop and execute the annual content strategy and editorial calendar. Create engaging marketing content including articles, case studies, trend reports, executive thought leadership, customer presentations, and innovation storytelling materials. Partner with internal subject matter experts to translate technical information into compelling commercial content.
• Lead LinkedIn and corporate social media strategies to increase brand awareness, executive visibility, and market engagement. Develop content calendars, promote company capabilities and innovation, publish content, and analyze social media performance metrics.
• Support corporate and executive communications by developing internal and external communications, company announcements, and organizational messaging while maintaining brand consistency across all communication channels.
• Support trade shows and marketing events, develop sales enablement materials and marketing collateral, manage digital asset libraries, coordinate external agencies and freelancers, maintain brand governance standards, stay current on emerging digital marketing technologies and best practices, and support future CRM and marketing technology initiatives.

Education Qualifications

• Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related field. (Required)

Experience Qualifications

• 4-6 years of progressive experience in digital marketing, communications, demand generation, content marketing, or related disciplines. (Required)
• 4-6 years managing corporate websites and content management systems (CMS). (Required)
• 4-6 years developing and executing B2B digital marketing campaigns (Required)
• 4-6 years within the beauty, personal care, consumer packaged goods (CPG), manufacturing, or contract manufacturing industries. (Preferred)
• 4-6 years supporting sales organizations through lead generation and marketing initiatives. (Preferred)
• 4-6 years with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems. (Preferred)
• 4-6 years managing external agencies, digital vendors, and account-based marketing (ABM) programs. (Preferred)

Skills And Abilities

• Digital marketing strategy and execution (High proficiency)
• Demand generation and marketing attribution (High proficiency)
• B2B marketing (High proficiency)
• Content marketing, copywriting, and storytelling (High proficiency)
• Website strategy, SEO, and Generative Engine Optimization (GEO) (High proficiency)
• Account-Based Marketing (ABM) (Medium proficiency)
• CRM platforms and marketing automation (Medium proficiency)
• Campaign planning and execution (Medium proficiency)
• Marketing technology platforms (Medium proficiency)
• Vendor and agency management (Medium proficiency)
• Executive and corporate communications (Medium proficiency)
• Website analytics and performance optimization (Medium proficiency)
• Paid media management (Low proficiency)
• Graphic design and creative platforms (Low proficiency)
• Social media analytics (Low proficiency)
• Digital asset management (Low proficiency)

To Staffing and Recruiting Agencies: Our company does not accept unsolicited curriculum vitae’s or applications from agencies. We are not responsible for any fees related to unsolicited curriculum vitae’s or applications and explicitly reserve its right to contact candidates presented in such unsolicited curriculum vitae’s or application.

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religion, sex, color, national origin, sexual orientation, age, disability or veteran status. Voyant Beauty will consider requests for accommodations due to a disability impacting a qualified employee's ability to perform the essential functions of their position consistent with applicable laws. In addition to federal law requirements, Voyant Beauty complies with applicable provincial and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.