Manager, Digital Marketing

United Way of the Midlands; Omaha (NE); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401k

Vacation time

Life and disability insurance

Professional development

Tuition reimbursement

Job summary

United Way of the Midlands is seeking a Manager, Digital Marketing to develop and execute the organization's digital strategy across website, email, social media, and paid advertising. You will lead campaigns that drive brand awareness, donor engagement, and online giving while collaborating with Marketing, Donor Engagement, and Finance teams.

The role requires a Bachelor's degree in marketing and at least five years' experience in digital marketing, proficiency with WordPress, Google Analytics

Qualifications

• Bachelor's degree in marketing or related field.
• Minimum 5 years of digital marketing experience.
• Proficiency with WordPress, GA4, and SEO.
• Strong written and verbal communication skills.

Responsibilities

• Leads digital fundraising campaigns and online giving initiatives.
• Creates digital marketing assets and text for multiple platforms.
• Oversees the strategy and execution of email marketing campaigns.
• Performs website updates and enhancements for better UX.
• Collaborates across departments to ensure donor experience.

Skills

Digital marketing campaigns

Email marketing

Social media management

Analytics & reporting

Project management

Education

Bachelor's degree in marketing

Tools

WordPress

Google Analytics 4

Google Tag Manager

SEO

Job description

Organization:United Way of the Midlands Job Title: Manager, Digital Marketing Department: Strategy FLSA Status:Full-time, Exempt Location: Omaha, NE (on-site)

About United Way of the Midlands

Since 1923, United Way of the Midlands (UWM) has served the Omaha-Council Bluffs metro by bringing together the business, government, and not-for-profit sectors and raising money to support our communitys most impactful health and human service programs. UWMs funded programs and direct services including JAG Nebraska, 211, and the Weatherization Assistance Program focus on four key areas to improve health and well-being for all, build financial stability and strength, help young people realize their full potential, and address urgent needs today to advance a better tomorrow. At United Way, we are committed to fostering integrity, inclusion, and responsibility across our work where all employees feel valued, respected, and empowered to bring their unique perspectives and experiences to the table. UWMs Mission: United Way of the Midlands UNITES our communitys CARING SPIRIT to build a STRONGER tomorrow. Guiding Principles: At United Way of the Midlands, we Build TRUST in everything we do. Extend GRACE by thinking beyond ourselves. Show GRIT by bringing it everyday. Be OPEN to embracing others differences. Actively ENGAGE by listening and sharing. Live CURIOUSLY to learn constantly.

Manager, Digital Marketing:

The Manager, Digital Marketing is a creative and driven staff member who works with the Marketing leadership team in developing and executing United Way of the Midlands (UWM) digital marketing strategy. Utilizing website, email, social media, digital advertising and analytics, this role drives brand awareness, donor engagement and community impact through compelling digital storytelling and innovative marketing campaigns. The position also leads United Way's digital fundraising strategy by optimizing online giving experiences, increasing digital conversion and collaborating across Marketing, Donor Engagement and Finance teams to maximize online revenue and donor engagement.

Responsibilities:

Leads digital fundraising campaigns and online giving initiatives, and achieves departmental goals for online giving, plus email, web and social engagementCreates digital marketing assets (photo, video, graphics) and generates accompanying text to be used across a variety of platformsOversees the strategy and execution of social media engagement and audience growthManages email marketing campaigns to maximize performance, donor engagement and online fundraising conversionPerforms website updates and enhancements for a better user experience and journeyMonitors and improves SEO for organic and paid search capabilitiesEnsures projects are completed on time with exceptional qualityWorks with the Marketing & Communications team to ensure brand continuity in tone and appearanceSupports the UWM team at special events with photography/videography and other duties as neededSome evening and weekend work requiredOther duties as assigned Digital Strategy & Paid Advertising Optimizes online donation experiences, including donation pages, campaign landing pages and donor journeys to improve conversion and retentionManages production and tracking of organic and paid content across all digital media platformsIn collaboration with Director, Marketing Services, plans, implements, and optimizes paid digital campaigns across platforms (Google Ads, Facebook/Instagram Ads, LinkedIn, and programmatic placements) Collaborates across departments to ensure seamless online gift processing, reporting and donor experience Website Development Owns strategy and execution for UWMs website, ensuring a user-centered design and seamless UX/UICollaborates with internal stakeholders and external developers to improve navigation, accessibility, online giving user experience and conversion optimizationCreates and manages landing pages for major campaigns and initiatives, including online giving, donor engagement tools, event registration and volunteer sign-ups Analytics Defines and monitors KPIs for digital channels, campaigns, and content, using analytics to inform ongoing optimization and online fundraising performanceProduces regular reports on website traffic, conversion rates, email engagement, social media performance and paid ad effectiveness Supervisory Responsibilities: This position does not have any supervisory responsibilities.

Required Skills and Abilities:

Proven experience managing and optimizing digital campaigns across website, email, and social media channelsDemonstrated success improving online engagement, conversion and digital fundraising performanceProficient in MS Office products, Adobe design products, and other relevant computer applicationsHands-on experience with WordPress Content Management systems, Google Analytics4, Google Tag Manager, SEOKnowledge of camera and video equipment for producing content across channelsAbility to work as part of an interdisciplinary team in a fast-paced environmentStrong organizational, interpersonal, and communication skills (written and verbal)Excellent time management and attention to detail

Education and Experience:

Bachelors degree in marketing, digital marketing, business, advertising or related fieldMinimum 5 years of marketing experience

Physical Requirements:

Prolonged periods of sitting at a desk and working on a computerMust occasionally lift and/or move up to 10 poundsReasonable accommodations may be made to enable individuals with disabilities to perform the essential functionsThe noise level in the work environment is usually moderate

Benefits:

• Shared health, dental and vision insurance
• Generous 401(k) Retirement plan
• Paid vacation and sick time
• Employer paid life and disability insurance
• Professional development assistance
• Tuition reimbursement

United Way of the Midlands isan equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic pr