Manager, Digital Marketing

Univision communications inc; Miami (FL); On-site; USD 75,000 - 95,000; Full time

Job summary

Univision communications inc in Miami is seeking a skilled Digital Marketing Manager to drive media planning and campaign execution. You will lead efforts in optimizing multi-platform paid media campaigns, utilizing data-driven insights to enhance performance and audience engagement.

The successful candidate will have a Bachelor's degree, significant experience in digital marketing, and the ability to mentor a team while managing budgets effectively. Bilingual in Spanish and English is required for this role.

Qualifications

• 4-6 years of experience in digital marketing focusing on paid media.
• Strong leadership skills with experience mentoring direct reports.
• Experience with SEM and programmatic advertising.

Responsibilities

• Develop and optimize multi-platform paid media campaigns.
• Mentor team members on performance feedback and optimizations.
• Collaborate with internal teams for cohesive marketing efforts.

Skills

Digital marketing

Paid media

Leadership

Analytical skills

Bilingual (English and Spanish)

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

DV360

Job description

## Manager, Digital MarketingApplylocations: Miami, FLtime type: Full timeposted on: Posted Todayjob requisition id: R020594A highly skilled and strategic Digital Marketing Manager who develops data-driven media scenarios to inform channel mix and budget allocation. In this role, you will report to the Senior Director of Digital Marketing and partner in media planning by translating data into actionable recommendations. Executing and optimizing multi-platform paid media campaigns to drive tune-in and audience engagement. You will leverage your expertise to create robust, strategic, multi-platform media buys, optimize campaign performance, manage budgets effectively, and mentor a team of digital marketing specialists.**YOUR DAY-DAY:** (aka Responsibilities)* Creates various scenario media plans leveraging data from past campaigns to inform strategies.* Execute comprehensive paid media buys across paid social, paid digital (youtube, programmatic), CTV etc, aligned with business goals across various verticals: Novelas, Sunday programming, Sports, Music Tentpoles, News and Daytime campaigns* Mentor a team of digital marketing specialists, providing guidance, performance feedback and QA media buys and optimizations of campaigns.* Collaborate cross-functionally with internal teams such as creative, social, digital, research and analytics to ensure cohesive and effective digital marketing campaigns.* Utilize data-driven insights and analytical tools to monitor campaign performance, identify opportunities for optimization, and provide actionable recommendations for continuous improvement.* Experience with tune-in study measurement via partners such as VideoAmp, Samba TV to name a few at measuring digital media buys effectiveness at driving tune-in* Manage relationships with external vendors and agencies to support campaign execution and optimization.* Stay abreast of industry trends, emerging technologies, and competitor activities to inform strategic planning and maintain a competitive edge in the market.**YOU HAVE:** (aka Qualifications)* Bachelor's degree in Marketing, Advertising, Business Administration, or related field* Proven experience (4-6 years) in digital marketing with a focus on paid media, including hands-on experience with SEM, programmatic advertising (DV360), YouTube (Google ads) and social media advertising platforms: Meta ads manager, TikTok Ads manager etc.* Strong leadership and team management skills, with experience in mentoring and developing direct reports while fostering a culture of innovation, collaboration and continuous learning.* Demonstrated ability to develop and execute successful paid media strategies that drive measurable results.* Flexibility: the desire and ability to pivot tactics in real-time.* A comprehensive understanding of integrated media planning and buying across all media channels (including paid social, devices and programmatic).* Analytical mindset with proficiency in analyzing campaign performance data and making data-driven decisions* Strong agency and media partner management and senior relationship building skills.* Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.* Bilingual in Spanish and English**ELIGIBILITY REQUIREMENTS*** Must be willing to work from our Miami office* Employment/education will be verified* Applicants must be currently authorized to work in the United States on a full-time basisTelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.