Manager, Digital Analytics

adidas; Portland, Northern (OR, KY); Hybrid; USD 110,000 - 150,000; Full time

Job summary

adidas in Portland, OR seeks a Manager, Data Solutions to lead analytics services, turning multiple data sources into actionable insights that influence consumer behavior and business performance. You will shape the adidas digital marketing strategy, support demand forecasting, and drive site development with data-driven recommendations.

Responsibilities include managing analytics projects, developing tools for web/eCom analytics, and partnering with stakeholders to set KPIs and act on insights.

Qualifications

• Bachelor's degree in Business or a related field or foreign equivalent.
• 5 years of experience in Digital Analytics including app analytics and eCommerce.
• Experience with Python and model development.
• Experience with Power BI, Digital analytics KPIs and data governance.
• Proficiency with MS Office, Alteryx, Adobe Analytics, and analytics tooling for web/eCom.

Responsibilities

• Deliver analytics services to stakeholders and enable fact-based decisions.
• Generate insights from multiple data sources to inform consumer behavior and business performance.
• Collaborate to shape adidas digital market strategy and support site development with insights.

Skills

App Analytics

Digital Marketing

eCommerce

Python

Model Development

Power BI

Digital Analytics KPIs

MS Office

Alteryx

Adobe Analytics

Analytical tools development

Bitbucket

Education

Bachelor's degree in Business or related field

Tools

Power BI

Alteryx

Adobe Analytics

Bitbucket

MS Office

Job description

DUTIES: As Manager, Data Solutions, responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, you manage the generation of insights that help adidas understand consumer behavior and related business performance to ultimately help drive sales. In collaboration with your team, you in form the adidas digital market strategy and provide the factual basis for future consumer experiences and related demand and site development. Contribute to continuous development of the analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Potential focus areas are: Digital Business Performance analytics; Digital Operational Analytics (Forecasting, SLAs, Returns, Trading & Data Governance); Digital Experience Analytics (.com and app); and Digital Analytics Projects. Manage demand for insights and analytics. Conduct collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources. Provide analytics services to stakeholders within the eCom market. Ensure analytics results drive consumer experience and business impact and help achieve market sales plans. Execute assigned projects in areas such as analytics implementation, database integration, tag management, qualitative data, etc. Support stakeholders in your area of responsibility in the use of digital analytics to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities. Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging, actionable and easy to digest insights presentations. Maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights. Implement and use data driven decision processes, in line with a fact-based decision culture. Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance. Help distill best practice guidance to other markets and other adidas stakeholders to maximize the use of analytics capabilities. Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances.

REQUIREMENTS: Bachelor’s degree or foreign equivalent in Business or a related field of study, and Five (5) years of experience in Digital Analytics. Work experience must have included: Experience in App Analytics; Experience of digital marketing in a brand environment; Experience in eCommerce environment; Experience with python; Experience with model development; Experience with Power BI; Experience with Digital analytics KPIs; Experience with MS Office, Alteryx and Adobe Analytics; Experience with developing analytical tools for web, eCom and digital disciplines; and Experience with BitBucket.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.