Manager, Demand Generation (REMOTE)

enablecomp; Franklin (TN); Hybrid; USD 80,000 - 120,000; Full time

Job summary

EnableComp seeks a Manager, Demand Generation to own multi-channel campaigns and create content for lead generation. You will collaborate with product marketing, events, and SDR to ensure a seamless path from first touch to qualified pipeline.

The role emphasizes ownership of content, analytics, and automation, with a focus on data-driven growth and staying ahead with AI-powered tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field (or equivalent).
• 3–5 years in demand generation, growth marketing, or related B2B role.

Responsibilities

• Plan, build, and execute multi-channel demand generation campaigns (email, paid social, SEM, retargeting, organic).
• Own marketing-sourced pipeline targets and report on campaign performance against revenue goals.
• Manage the demand generation budget and ROI-focused spend.
• Own funnel content end-to-end: blogs, ebooks/guides, landing pages, nurture emails.
• Ensure campaign content reflects current positioning and messaging.
• Establish a scalable content calendar and production workflow.
• Build and manage lead nurture email programs and workflows inside HubSpot.
• Partner with GTM Engineer on automation needs without owning underlying tech.
• Monitor campaign issues and collaborate with GTM Engineer on resolution.
• Collaborate with Event Marketing and Product Marketing to align strategy and messaging.
• Work with SDR on lead handoff, MQL feedback, and conversion tracking.
• Analyze data to optimize MQL volume, conversions, and CAC.
• Stay current on AI-enabled marketing tools and channels.

Skills

Demand generation

HubSpot

Salesforce

Content writing

Analytics

Cross-functional

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Salesforce

Job description

WHO WE ARE

EnableComp earned its reputation in the toughest corners of the revenue cycle by solving the complex claims no one else could. We developed Complex Revenue Intelligence (CRI), a smarter approach to predict and prevent revenue loss. Powered by the e360 RCM AI-driven platform and the most expansive complex revenue cycle data set, today EnableComp helps more than 1,000 hospitals nationwide recover $3 billion annually from complex claims, denials, and revenue recovery. By cutting through complexity, we help hospitals thrive, resulting in recognition as Black Book's #1 Specialty RCM provider for complex claims and revenue integrity in 2024 and 2025, a multi-year Top Workplaces honoree, and a SOC 2 Type II and HITRUST e1-certified platform. Our Vision is to empower healthcare providers to focus on patient care, not revenue cycle complexity. Our Mission is to uncover what others miss-turning every client dollar recovered into insight that helps prevent future loss. We live our Core Values of Uncompromising Integrity, Ecstatic Clients, and Empowered Team Members by operating with trust, accountability, and a "we before me" mindset. We pursue Innovation and Profitable Growth through continuous improvement and thoughtful problem-solving, and we believe work should include Fun-celebrating success, recognizing our people, and maintaining healthy work-life balance.

POSITION SUMMARY

The Manager, Demand Generation owns EnableComp's demand generation engine - planning and executing the multi-channel campaigns that build pipeline, and, as our first dedicated content hire, creating the blog posts, ebooks, landing pages, and nurture content those campaigns run on. This role builds on the technical infrastructure the GTM Engineer maintains and the positioning the Director, Product Marketing sets, translating both into campaigns that generate and nurture qualified leads. Reporting to the VP, Marketing, the Manager will partner closely with Product Marketing, the Commercial Enablement Director, the Manager of Event Marketing & Strategic Partnerships, and the SDR function to ensure a consistent, well-coordinated path from first touch to qualified pipeline. This is an individual contributor role with no direct reports at this time.

The Job Responsibilities Include

• Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels.
• Own marketing-sourced pipeline targets and report on campaign performance against revenue goals.
• Manage the demand generation budget, tracking spend against ROI and reallocating based on channel performance.
• Own funnel content end-to-end: blog posts, ebooks/guides, landing pages, and nurture email copy that fuel campaigns - this is our first dedicated content hire, so the expectation is building the engine, not just staffing it.
• Ensure all campaign content reflects current positioning and messaging maintained by the Director, Product Marketing.
• Establish a scalable, repeatable content calendar and production workflow.
• Build and manage lead nurture email programs and campaign workflows inside HubSpot, working within the lead scoring and account routing logic the GTM Engineer designs and maintains.
• Partner with the GTM Engineer on campaign-specific automation needs and data requirements, without owning the underlying tech stack, integrations, or scoring/routing architecture.
• Monitor and troubleshoot campaign-level workflow issues, escalating systemic or infrastructure issues to the GTM Engineer.
• Partner with the Manager, Event Marketing & Strategic Partnerships on webinar and event promotion strategy, registration goals, and post-event lead nurture (Events owns strategy, logistics, and execution; Growth Marketing owns the pipeline goals and follow-up).
• Partner with the Director, Product Marketing to ensure campaigns and content reflect current narrative, positioning, and competitive messaging.
• Partner with the SDR function on lead handoff, MQL quality feedback, and conversion tracking.
• Analyze campaign and content performance data to identify what's working, kill what isn't, and continuously optimize for MQL volume, conversion rate, and cost per acquisition.
• Stay current on emerging channels and AI-powered marketing/content tools, piloting new tactics to keep programs ahead of the curve.
• Other duties as assigned.

Requirements & Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field required; equivalent combination of education and experience will be considered.
• 3-5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
• Experience in healthcare, healthcare technology, Revenue Cycle Management (RCM), or another complex B2B industry is a plus.
• Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce).
• Strong writing skills - comfortable independently drafting blog posts, email copy, and landing page copy, since this role owns content without a dedicated content team behind it.
• Strong analytical skills, with experience pulling and interpreting campaign data to make decisions.
• Comfort partnering with a technical GTM/RevOps function (e.g., a GTM Engineer) on automation and data needs without owning the underlying systems.
• Regular and predictable attendance.
• Must have strong computer proficiency and understand how to use office applications, including MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other learning technology.
• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

Special Considerations & Prerequisites

• Practices and adheres to EnableComp's Core Values, Vision and Mission.
• Individual contributor role; no direct reports at this time.
• A great candidate is self-directed and comfortable owning ambiguous, cross-functional problems; treats data hygiene as non-negotiable; and can translate technical workflows into plain-language impact for Sales and Marketing stakeholders.
• Strong project management and prioritization skills; comfortable running multiple campaigns simultaneously.
• A bias toward experimentation and iteration, including piloting AI-enabled content and marketing tools.
• Minimal travel required (less than 20%), primarily for occasional team or company offsites.
• Ability to work at a computer for extended periods; standard office or remote work environment.

EnableComp is an Equal Opportunity Employer M/F/D/V. All applicants will be considered for this position based upon experience and knowledge, without regard to race, color, religion, national origin, sexual orientation, ancestry, marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.

EnableComp recruits, develops and retains the industry's top talent. As the employer of choice in the complex claims industry, EnableComp takes pride in our continuous commitment to building and maintaining a culture centered around fostering the professional growth and development of our people. We believe that investing in our employees is the key to our success, and we are dedicated to providing them with the tools, resources, and support they need to thrive and grow their career here. At EnableComp, we are committed to living up to our core values each and every day, and we believe that this commitment is what sets us apart from other companies. If you are looking for a company that values its employees and is dedicated to helping them achieve their full potential, then EnableComp is the place for you.

Don’t just take our word for it! Hear what our people are saying:

"I love my job because everyone shares the same vision and is determined and dedicated. People care about you as a person and your professional growth. There is a genuine spirit of cooperation and shared goals all revolving around helping each other." - Revenue Specialist

"I enjoy working for EnableComp because of the Core Values we believe in. EnableComp stands true to these values from empowering employees to ecstatic clients. This company is family oriented and flexible, along with understanding the balance of work, life, and fun." - Supervisor, Operations