Manager, Data Strategy & Analytics, Retail

Keplergroup

New York (NY)

Hybrid

USD 90,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

Wellness stipend

Mobile stipend

Internet stipend

Learning stipend

Tuition stipend

Home office stipend

Parental leave

Work From Anywhere

Job summary

Kepler is seeking a growth-oriented and data-driven Manager of Data Strategy & Analytics for Retail to support initiatives across a portfolio of Retail marketing clients. The role requires leadership with deep paid media analytics expertise and the ability to translate complex insights into strategic opportunities.

You will guide analysts, manage client-facing narratives, and own data tech stack integration for accurate feeds into Kepler’s tools and Kip platform, contributing to the team’s

Qualifications

2-4+ years of experience in Retail-oriented paid media/marketing analytics.
3-5+ years of experience with data for major digital media platforms across Search, Display, Social, Video, and Email.
Proficiency in retail measurement and deriving insights from marketing and product data.
Hands-on experience with data clean rooms for measurement and insights; Amazon Marketing Cloud preferred.
Proven ability to communicate complex insights to clients and stakeholders.
Experience with analytics modeling (forecasting, media mix) and conducting tests (A/B, incrementality).

Responsibilities

Partner with clients and internal teams to develop data-driven narratives grounded in brand objectives.
Support leadership and cross-department collaboration on Retail-focused measurement roadmaps.
Design and execute tests to quantify marketing impact using advanced statistical methods and platform tools.
Develop and manage analyses to uncover insights for media optimization and client recommendations (LTV & Propensity Modeling).
Own and optimize the data tech stack feeds into Kepler tools and visualization platform.

Skills

Retail analytics

Paid media

Data platforms

A/B testing

Forecasting

Team leadership

Education

Bachelor's degree

Tools

Amazon Marketing Cloud

LiveRamp

Google Marketing Platform

Job description

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Places to Work in 2022, and Digiday named Kepler the Most Innovative Media Agency in 2025, validating our investment in our team and our clients.

We’re transparent with our employees. You’ll hear updates on company financials, how we’re performing against bonus goals, and how we’re responding to challenges we face.
We’re growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
We’re fun. You’ll work with and learn from the smartest people in the industry and have a blast doing it.

The Role:

Kepler is seeking a growth-oriented and data-driven Manager of Data Strategy & Analytics for Retail to support our initiatives across a portfolio of Retail marketing clients. This role requires a leader with a deep understanding of the paid media ecosystem, exceptional data acumen, and the ability to translate complex analytics and insights into strategic opportunities. You’ll have opportunities to build knowledge and expertise in specific solutions across analytics, measurement, and advertising technology, as well as opportunities to teach and mentor analysts and peers.

The position requires strong quantitative and communication skills, business acumen to understand and advance client marketing strategy, a technical mind to operate and leverage the latest adtech platforms, and a desire to be part of a tightly-knit team that’s out to change the industry.

Key Responsibilities:

Partner with clients and cross-functional internal teams to develop an actionable, data-driven narrative for your clients, grounded in client business reality and brand objectives.
Support your DS&A leader and work with peers cross-department to contribute to each client’s Retail-focused measurement roadmap.
Design and execute tests to quantify the impact of marketing campaigns, leveraging advanced statistical techniques, and working with platform partners to fully utilize available technologies (A/B Testing, Brand and Conversion Lift Tests, Geo Experimentation, etc.).
Develop, manage, and execute against, a queue of custom analyses to uncover insights that support media optimizations and offer strategic recommendations to clients (Lifetime Value & Propensity Modeling, Creative Fatigue, Product-Level Modeling); these will often be developed in clean rooms environments
Utilize your natural curiosity to advance client-specific measurement programs and create new solutions to apply across clients.
Collaborate with your team to transform complex analytics findings into client-ready narratives.
Own the full data tech stack for your client teams, ensuring accurate data feeds into automated Kepler tools, our visualization platform, and your own analytics workstreams.
Grow the collective knowledge of the DS&A department, presenting learnings from your accounts to rest of the team and providing feedback on department tools and Kepler’s internal technology platform, Kip.
Become an expert on your clients’ tech stacks and how retail data assets fit together across platforms, and are leveraged for targeting and measurement.
Have the opportunity to manage 1 or more Analyst/Senior Analyst, and contribute to overall Kepler culture.

Desired Skills and Experience:

2-4+ years of experience in Retail-oriented paid media/marketing analytics, working with data from Retail Media Networks, including Amazon Advertising, Walmart Connect, and Target Roundel.
3-5+ years of experience of working with data for major digital media platforms (e.g. Google Marketing Platform, Meta, LinkedIn, etc.) across a variety of digital channels (Search, Display, Social, Video, and Email).
Proficiency in retail measurement, developing insights from a mix of marketing and product data.
Hands-on experience using data clean rooms for measurement and insights around customer and media efficiency; Amazon Marketing Cloud experience is preferred, but transferable experience with similar platforms, like LiveRamp, will be considered.
Proven success at communicating complex insights and analytics with clients, and establishing direct relationships with client stakeholders.
Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling), and the design and execution of media tests (A/B, audience incrementality, matched market).
Comfort with modern marketing data infrastructure (ETL tools, data storage and querying solutions), understanding the data’s downstream impact on analytics and insights.
Familiarity of adtech’s influence on targeting and measurement, and specific applications for Retail marketers.
Appetite for learning new technologies and interest in building solutions with Kepler tools, cross-team collaboration, and AI support.
Experience managing a team of 2+ direct reports.
Excellent listening, written and verbal communication skills.
Effective time management skills – ability to prioritize and meet deadlines.

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation: