Manager Cross Property Marketing

San Manuel Band of Mission Indians; Highland (CA); Presencial; USD 90.000 - 140.000; Jornada completa

Descripción de la vacante

San Manuel Band of Mission Indians seeks a strategic Marketing Campaign Manager to lead cross-property initiatives across tribal entities, driving guest engagement, loyalty, and revenue. You will manage the cross-property marketing calendar, oversee the enterprise-wide loyalty program, and coordinate with creative services, analytics, and external partners to ensure brand-aligned execution.

The role requires a bachelor's degree in marketing or related field, at least six years in campaign

Formación

• Bachelor’s degree in marketing, Finance, Mathematics, Business, or quantitative analytical field is required.
• Minimum six (6) years of experience working in campaign management, email or mobile marketing required.
• Minimum of three (3) years of experience managing functions, teams, or departments is required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.

Responsabilidades

• Develop cross-property marketing campaigns and initiatives across all tribal entities.
• Manage the cross-property marketing calendar, projects, content, and communications.
• Oversee the enterprise-wide loyalty program administration and communications.
• Analyze performance of campaigns and loyalty initiatives with Marketing Analytics and FP&A teams.
• Develop campaign strategies, segmentation criteria, and audience targeting recommendations.
• Collaborate with property teams, operational departments, creative services, and external partners.
• Conduct market research and competitive analysis to identify opportunities.
• Oversee review, proofing, and approval of marketing materials for accuracy and brand consistency.
• Perform other duties to support department operations.

Conocimientos

Integrated marketing

Loyalty programs

Customer segmentation

Campaign development

Multichannel marketing

Presentation skills

Data analysis

Microsoft Office

Educación

Bachelor’s degree in marketing or related field

Herramientas

Microsoft Excel

PowerPoint

Word/Outlook

Descripción del empleo

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. 1. Manages the development and execution of cross-property marketing campaigns and initiatives across all tribal entities, identifying and implementing cross-promotional opportunities that drive guest engagement, visitation, loyalty, and revenue growth.
2. 2. Manages the cross-property marketing calendar, projects, content, and communications, ensuring alignment with business objectives, property priorities, brand standards, and target audiences.
3. 3. Oversees the day-to-day administration and execution of the enterprise-wide loyalty program, ensuring consistency in member communications, promotional offerings, and guest experiences across participating entities.
4. 4. Monitors, analyzes, and reports on the performance of cross-property marketing campaigns and loyalty initiatives, partnering with Marketing Analytics and FP&A teams to evaluate effectiveness and identify opportunities for improvement.
5. 5. Develops campaign strategies, customer segmentation criteria, and audience targeting recommendations to enhance personalization, engagement, and campaign performance across multiple guest segments.
6. 6. Collaborates with property marketing teams, operational departments, creative services, database marketing teams, and external partners to ensure successful planning, execution, and alignment of cross-property initiatives.
7. 7. Conducts market research and competitive analysis to identify cross-promotional opportunities, emerging trends, and best practices that support business objectives and member engagement goals.
8. 8. Oversees the review, proofing, and approval process for cross-property and loyalty marketing materials, ensuring accuracy, compliance, brand consistency, and timely execution.
9. 9. Performs other duties as assigned to support the efficient operation of the department.

SUPERVISORY RESPONSIBILITIES

Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning reviewing and directing work; evaluating and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Makes hiring decisions and designs individual development plans with succession planning in mind for all key roles.

EDUCATION, EXPERIENCE AND QUALIFICATIONS

• Bachelor’s degree in marketing, Finance, Mathematics, Business, or quantitative analytical field is required.
• Minimum six (6) years of experience working in campaign management, email or mobile marketing required.
• Minimum of three (3) years of experience managing functions, teams, or departments is required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.

KNOWLEDGE, SKILLS AND ABILITIES (KSA)

• Strong knowledge of integrated marketing principles and multichannel campaign execution, including email, direct mail, digital marketing, social media, web, mobile, and on-property marketing.
• Knowledge of customer loyalty programs, customer lifecycle marketing, guest engagement strategies, and cross-promotional marketing initiatives.
• Knowledge of customer segmentation, audience targeting, customer personas, and database-driven marketing strategies.
• Must have prior experience developing campaigns.
• Solid knowledge of fully integrated marketing plans and strategies.
• Demonstrated experience with qualitative and quantitative research and the ability to synthesize and analyze data in order to draw conclusions and identify trends.
• Must possess excellent oral and written communication skills and a strong client interface.
• Must have strong presentation skills to effectively communicate, update, persuade, and facilitate discussions with all levels of leadership.
• Demonstrated ability to drive toward results.
• Experience communicating with and leading a multi-cultural workforce and customer base.
• Advanced proficiency in the Microsoft Suite (Outlook, Word, Excel, and PowerPoint)

LICENSES, CERTIFICATIONS AND REGISTRATIONS

• At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.
• No Driving Responsibilities: Role does not require a driver’s license or insurance.

PHYSICAL REQUIREMENTS/ WORKING CONDITIONS – ENVIRONMENT

The physical demands and working environment described here are representative of those that an employee encounters and must be met by an employee to successfully perform the essential functions of this job.

• Primary work environment is in a climate-controlled office setting.
• Work requires travel to attend meetings, trade shows, and conferences.
• Incumbents may be required to work evening, weekend and holiday shifts.
• Must be able to work in a fast-paced, high-demand environment.
• Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects and/or move up to 40 pounds occasionally.
• Sedentary work: involves sitting most of the time. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• Physical activities that apply to the essential functions of the position are balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions.
• Hearing sufficient to hear conversational levels in person, via videoconference and over the telephone.