Manager, Creator Management

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

Disability insurance

401K

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Influential, part of Publicis Groupe, is seeking a Manager, Creator Management in New York to lead day‑to‑day creator strategy and campaign execution for Fortune 500 brands. You will support the campaign management team using our proprietary tech to connect top brands with a broad influencer network.

Ideal candidates have 5+ years in influencer marketing, proven beauty vertical expertise, and a robust network of influencer contacts.

Qualifications

• 5+ years of experience in influencer marketing.
• Proven expertise in the beauty vertical.
• Experience coordinating projects in a fast‑paced/startup environment.
• Extensive network of managers/agents or influencer contacts.
• Strong negotiating skills and management of influencer budgets.
• Knowledge of major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube).
• Deep knowledge of brand, media, and consumer.
• Experience with online performance tracking and brand measurement tools.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Be accountable for the overall success of Influential's social campaigns.
• Build and execute creator strategies specific to campaigns, refine success metrics, and introduce new metrics.
• Support training of planning and audience reporting, use of research tools, and development of writing/presentation skills.
• Liaise between the campaign management team and other key internal groups to ensure client needs are met.
• Oversee influencer casting, negotiation, contracting and content management across brand campaigns.
• Knowledge of offline and online space; strong understanding of brand, media, and consumer.
• Well versed in the influencer marketing space or strong interest in the industry.
• Working knowledge of online performance tracking and brand measurement tools.
• Strong organizational skills with multitasking and schedules/timelines maintenance.

Skills

Influencer marketing

Beauty vertical

Project coordination

Influencer network

Budget management

Social platforms

Brand, media, consumer

Performance tracking

Organizational skills

Cross-functional collaboration

Education

Bachelor’s degree or equivalent experience

Job description

Company description

About Influential

Influential, powered by Captiv8, is the world’s largest influencer marketing company by revenue and the only influencer company that is both an API and preferred partner of all major social media platforms. Founded in 2013, Influential leverages the industry’s richest data, powered by advanced AI and human intelligence, to precisely match audiences with creators and deliver measurable ROI and business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpin everything we do, earning the trust of more than 50% of Fortune 50 brands. We are proud to have been named Ad Age’s 2024 A-List Social Media/Influencer Agency of the Year and to be part of Publicis Groupe, a global leader in communications operating in more than 100 countries. www.influential.co

Influential is an equal opportunity employer.

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Overview

Influential is looking for an experienced Manager to join our Creator Management team. The Manager will implement the day-to-day creator strategy and campaign execution for Fortune 500 clients. The ideal candidate will support the campaign management team with the development and execution of influencer marketing campaigns utilizing our proprietary technology to connect top brands with our broad network of influencers.

Responsibilities

In general, on a typical day you will:

• Be accountable for the overall success of Influential's social campaigns


• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics


• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills


• Liaise between the campaign management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met


• Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns.


• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer


• Well versed in the influencer marketing space or strong interest in the industry


• Working knowledge of online performance tracking and brand measurement tools


• Strong organizational skills with the ability to multitask, detail‑oriented with attention to schedules and timelines, and maintenance of records and materials


• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross‑functional teams.

Qualifications

Being a Manager, Creator Management requires:

• 5+ years of experience working in influencer marketing


• Proven expertise in the beauty vertical.


• Experience managing and coordinating projects in a fast‑paced/startup environment.


• Established and extensive network of managers/agents or Influencer contacts.


• Strong negotiating skills and management of individual campaign Influencer budgets well into the six figures.


• In depth knowledge of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)


• Deep knowledge of offline and online space; strong understanding of brand, media, and consumer


• Working knowledge of online performance tracking and brand measurement tools


• Strong organizational skills with the ability to multitask, detail‑oriented with attention to schedules and timelines, and maintenance of records and materials


• Continuous education on the latest trends and innovations within the world of social


• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross‑functional teams


• Bachelor’s degree or equivalent experience

Bonus points if:

• Experience with on‑site or experiential Influencer events


• Experience managing production elements of an Influencer campaign.


• Experience at a marketing‑tech or media startup


• You’re passionate about social media and/or influencer marketing

Additional information

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $80,000.00 - USD $100,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/28/2026.