Manager, Creative Strategy

Snap; New York (NY); On-site; USD 173,000 - 259,000; Full time

Benefits offered by this job

Paid parental leave

Medical coverage

Mental health support

RSUs equity

Job summary

Snap Inc. is seeking a Manager, Creative Strategy to lead the LCS team in the Americas. This role blends strategic vision with hands-on execution, guiding a high-performing group across creative ideation, brand strategy and performance marketing solutions for Snap’s largest clients.

You will mentor and develop a diverse team, collaborate with Sales, Product and Marketing, and drive data-driven creative programs that balance brand equity with measurable performance.

Qualifications

• 10+ years in creative strategy or brand marketing.
• 3+ years leading and developing teams.
• Proven success with DR and Brand campaigns.
• Experience servicing large clients across categories.

Responsibilities

• Lead, mentor, and grow a team of Creative Strategists.
• Collaborate with key large clients across the Americas on ad strategies.
• Partner with Sales, Product, and Marketing for aligned execution.
• Develop creative strategies aligned with business goals.
• Balance performance and brand marketing to drive outcomes.
• Use data and insights to inform creative decisions.
• Represent Snap at client meetings, events, and forums.

Skills

Team Leadership

Client Engagement

Strategic Thinking

Data Analytics

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

We’re looking for a Manager, Creative Strategy, to join our LCS team in the Americas. This role requires a dynamic leader who can combine strategic vision with hands‑on execution, balancing global team management with direct client engagement. With a strong background in both creative ideation, brand strategy and performance marketing solutions, you will drive growth for Snap’s largest clients in the Americas region while leading and developing a high‑performing team based in the Americas.

What You’ll Do:

• Team Leadership: Manage, mentor, and inspire a team of Creative Strategists, fostering a culture of collaboration, innovation, and excellence.
• Client Engagement: Work hands‑on with key large‑sized clients across the Americas to develop creative advertising strategies that leverage Snap’s suite of Ad Products.
• Collaborate Across Functions: Partner with Sales, Product, and Marketing teams to ensure alignment on business objectives and seamless execution of creative solutions.
• Strategic Oversight: Lead the development and implementation of creative strategies that align with Snap’s business goals and address the unique needs of large clients.
• Performance and Brand Balance: Leverage expertise in both performance and brand marketing to deliver holistic solutions that drive measurable outcomes while building long‑term brand equity.
• Data-Driven Creativity: Use insights and analytics to inform creative strategies, ensuring campaigns deliver results that meet or exceed client objectives.
• Thought Leadership: Represent Snap Inc. as a subject matter expert at client meetings, industry events, and internal forums, showcasing innovative approaches to advertising.

Knowledge, Skills, & Abilities:

• Proven expertise in both Performance and Brand advertising, with a strong track record of delivering impactful social marketing solutions.
• A core knowledge of creator marketing – demonstrating the ability to engineer strategic solutions for organic and paid – to deliver on client’s performance and brand goals.
• Exceptional leadership and people management skills, with the ability to motivate and develop a team.
• Deep understanding of compelling creative strategies for our largest clients.
• Strong communication and presentation skills, with the ability to influence senior stakeholders and inspire clients.
• Analytical mindset, with the ability to leverage data and insights to inform creative decisions.
• Ability to work effectively in a fast‑paced, cross‑functional environment.

Minimum Qualifications:

• 10+ years of experience in creative strategy, brand marketing, or a related field.
• 3+ years of experience managing and developing teams.
• Demonstrated success in delivering both DR and Brand campaigns.
• Hands‑on experience working with large clients across a range of categories.

Preferred Qualifications:

• Strong knowledge of Snapchat’s tools and platforms, with the ability to leverage them effectively.
• Experience developing scalable, repeatable creative frameworks.
• Proven ability to balance hands‑on client work with team management responsibilities.
• Passion for innovation and creativity in advertising.
• Experience working in a sales‑facing role within a creative strategy team at a platform.
• Proven experience in motivating and working with high‑performance global teams.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

Default Together Policy at Snap

At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate.

Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.

EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits

Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include:

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long‑term success
• Equity in the form of RSUs

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC): The base salary range for this position is $173,000-$259,000 annually.

Zone B: The base salary range for this position is $164,000-$246,000 annually.

Zone C: The base salary range for this position is $147,000-$220,000 annually. This position is eligible for equity in the form of RSUs.