Manager, Creative & Multimedia Services

Memorial Health System; Springfield (IL); On-site; USD 125,247,000 - 194,160,000; Full time

Job summary

Memorial Health System seeks a seasoned Creative Services Director to oversee graphic design, videography and visitor experience teams. You will drive enterprise messaging and uphold the Memorial Health voice across channels.

You will partner with senior leaders to align communications with growth and reputation goals, mentoring staff and coordinating cross-functional projects to deliver high-quality brand content. This role demands strategic thinking, collaboration and hands-on leadership.

Qualifications

• Bachelor’s degree in graphic design, art, marketing, communications or related field required.
• Corporate communications experience, preferably in hospital or health systems, preferred.
• Ability to serve as a trusted creative advisor to organizational leaders and business partners.
• Demonstrated success leading, developing and motivating high-performing teams in a complex fast-growing organization.
• Strong business acumen with the ability to align communications efforts to organizational growth, volume and reputation goals.

Responsibilities

• Supports the Director of Marketing & Brand in enterprise-wide communications functions.
• Manages the day-to-day work and leads a team of graphic designers, photographers/videographers, visitor experience designers in the creation of all creative communications materials.
• Ensures that communications materials align with organizational strategic priorities and drives employee awareness and adoption of initiatives.
• Contributes to developing an enterprise-wide marketing and communications plan aligned with standards of excellence.
• As a working manager, assists team members with creating, editing and deploying creative materials when needed.
• Collaborates with external agencies to ensure brand-centric materials reflect communities.
• Measures effectiveness of standards and adjusts processes in collaboration with department leaders.

Skills

Leadership

Strategic thinking

Team management

Branding

Communication

Executive advisory

Cross-functional collaboration

Project coordination

Education

Bachelor's degree in graphic design, art, marketing, communications

Tools

Word

PowerPoint

Excel

Job description

Min

USD $43.71/Hr.

Max

USD $67.76/Hr.

Overview

Provides day-to-day management of enterprise-wide Memorial Health creative services functions, including the creation and deployment of graphic designs (print, digital outdoor, signage) and videography/photography materials. Works collaboratively with team members in internal/external communications and digital experience to mobilize enterprise-wide strategic messaging in support of the organization’s business goals and consistent with Memorial Health System standards of excellence. Focuses efforts high-quality creative content and developing and sharing a cohesive Memorial Health voice across the enterprise. Leads a team of graphic designers, photographers/videographers and visitor experience designers using best practices for high-performing Marketing & Communications teams that embody the Memorial Health System values of Safety, Integrity, Quality and Stewardship, in support of our mission, vision and goals.

Qualifications

Education:

• Bachelor’s degree in graphic design, art, marketing, communications or related field required.

Experience:

• Corporate communications experience, preferably in hospital or health systems, preferred.

Other Knowledge/Skills/Abilities:

• Ability to serve as a trusted creative advisor to organizational leaders and business partners.
• Demonstrated success leading, developing and motivating high-performing teams in a complex fast-growing organization.
• Strong business acumen with the ability to align communications efforts to organizational growth, volume and reputation goals. A deep understanding of corporate communications best practices, trends and internal communications needs specific to Memorial Health’s market.
• Expert ability and artistic inclinations to draft, edit and create professional materials that reflect Memorial Health brand and voice.
• Strong strategic thinking skills. Skill in navigating complex organizational dynamics and competing priorities. Ability to balance long-term projects with immediate needs.
• Ability to translate insights into actionable communications materials, and translate complex concepts for the average internal audience.
• Ability to establish clear expectations, foster accountability and build collaborative team cultures. A commitment to working cross collaboratively with other Marketing & Communications department leaders, managers, content creators and team members.
• Commitment to professional development and continuous improvement.
• High emotional intelligence and professionalism when working with senior leaders and confidential information.
• Proficient in Microsoft Office suite including Word, Power Point, Excel and other programs identified by the department and organization for communications functions.
• Proficient in all adopted internal communications programs and platforms.

Responsibilities

Administrative & Operational Support

• Supports the Director of Marketing & Brand in enterprise-wide communications functions.
• Manages the day-to-day work and leads a team of graphic designers, photographers/videographers, visitor experience designers in the creation of all creative communications materials. Oversees the professional development track of supervised staff.
• Ensures that communications materials align with organizational strategic priorities. Guides the creation of creative materials that drive employee awareness, alignment and adoption of organizational initiatives and compel them to take action where needed.
• In collaboration with the Director of Marketing & Brand, the Vice President of Marketing & Communication and others, contributes to developing an enterprise-wide marketing and communications plan with initiatives that are data-informed, results driven and aligned with standards of excellence.
• As a working manager, assists team members with creating, editing and deploying creative materials when needed.
• Collaborates with engaged external agencies to ensure creative materials are brand-centric and reflect the communities in which they are deployed.
• Works closely with the MarComm Digital Experience team to align on framework, policy, process and deployment of creative materials. Measures the effectiveness of communications standards, processes, improvements and best practices and adjusts as needed, cross collaboratively with other department leaders and team members.
• Evaluates trends and best practices in creative design innovations to continually advance the work and improve the experience provided.
• Builds cohesive alignment among and works collaboratively with MarComm teams on clear priorities, shared goals and best practices. Holds consistent meetings and touchpoints with department managers, team members and business partners to align on workflows, deadlines and to keep work flowing smoothing among the department leads.
• Develops and maintains productive relationships with leaders across the enterprise in support of marketing Business Partners. Ensures materials meet regulatory and legal requirements.
• Provides strategic counsel to services lines and Business Parters as the team anticipates internal communications needs and proactively recommends approaches, tools, plans and messaging solutions.
• Stewards the Memorial Health System brand, ensuring consistent, high-quality brand expression across all channels and platforms. Leverages automated systems and processes when possible.
• Strengthens brand awareness, trust, and preference across internal audiences.
• Adopts and uses department and organizational AI tools, leveraging them to continually advance the work and improve experience.
• Supports documentation of processes, team standards and cross-functional workflows.
• Maintains up-to-date records of project status, timelines, and deliverables using adopted team project tracking tools. Contributes to a shared weekly report provided by the Director Internal and External Communications to the VP of Marketing & Communications for review and oversight of internal communications functions and progress.
• Develops annual goals consistent with Memorial Health System’s Strategic Plan and Goals, and monitors the status of goal achievement using 30-day action plans.
• Maintains professional affiliations as appropriate. Enhances professional growth and development through participation in continuing education, in-service meetings/seminars and workshops.
• Performs other related work as required or requested.

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job. Incumbents may be requested to perform tasks other than those specifically presented in this description.